ff 91

ff 91

Courtesy of Faraday Future

Electric vehicle hopeful Faraday Future has had no shortage of drama—from alleged securities law violations to boardroom shake-ups—on its long and circuitous path to actually producing a car. And though the Gardena-based company looked to have turned a corner by recently announcing plans to launch its first vehicle later this year, Faraday’s quarterly earnings report this week revealed that demand for that car has underwhelmed—to say the least.

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Courtesy of Faraday Future

Against all odds, Faraday Futures is getting close to delivering a car to consumers.

On Monday, the Gardena-based electric automaker announced a new brand campaign, complete with a slogan (“Born in California. Global DNA.”) celebrating both its local heritage and worldwide designs. Tucked inside the marketing hype, however, was a somewhat surprising detail: The embattled company plans to launch its first electric vehicle, the FF 91, in the third quarter of this year.

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