Faraday Future Plans to Launch Its First Electric Car This Fall

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

Faraday Future's FF 91 electric vehicle.
Courtesy of Faraday Future

Against all odds, Faraday Futures is getting close to delivering a car to consumers.

On Monday, the Gardena-based electric automaker announced a new brand campaign, complete with a slogan (“Born in California. Global DNA.”) celebrating both its local heritage and worldwide designs. Tucked inside the marketing hype, however, was a somewhat surprising detail: The embattled company plans to launch its first electric vehicle, the FF 91, in the third quarter of this year.


Faraday Future’s legal troubles and financial missteps are well-documented at this point, and even as recently as last week,the company was in the headlines for an SEC investigation. But despite those issues, the automaker seems to be building momentum toward a long-awaited product launch. While specs for the FF 91 are not yet finalized, John Schilling, Faraday’s global director of public relations and communications, told dot.LA that the company is planning to produce and deliver 2,400 units of the vehicle in the first 12 months after its Q3 launch.

While that’s a meager number compared to EV heavyweights like Tesla—which recently disclosed that it delivered more than 1 million cars over the past year—it’s at least something that Faraday and its battered shareholders can look forward to.

“We're in the phase to complete the final manufacturing facilities, and really getting ready to deliver this vehicle to the world,” Scott Wang, Faraday’s director of product marketing and go to market, told dot.LA. Executing on that promise will come down to the company’s new manufacturing facility in the San Joaquin Valley city of Hanford, Calif., but Schilling says the company is confident and “making really good progress” on the FF 91.

Faraday’s most recent brush with the SEC stems from allegedly misleading statements it made to investors, including reporting that it had received more than 14,000 reservations for its forthcoming vehicle. In reality, according to an internal review, most of those reservations were unpaid and represented only indications of interest—with the automaker having received only several hundred paid deposits for its cars.

The controversy has led to Faraday restructuring its board and slashing the pay of top executives. While the company’s troubles with securities regulators are far from over, the impending arrival of the FF 91 would bring it some sorely needed good news.

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Office Hours: Former Lawyer Turned CEO Diankha Linear on Cultivating Community

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

​Diankha Linear
Diankha Linear

On this episode of Office Hours, Community CEO Diankha Linear joins host Spencer Rascoff to discuss her foray into the startup world and the strategic approaching to scaling up.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Dreamscape, LinQuest and PetDX Gain New CEOs

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: ADARx Pharmaceuticals Lands $46M, PLAI Labs Scores $32M
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