branding

branding

Photo by Shea Rouda on Unsplash

On this week's episode of the L.A. Venture podcast, hear from Kerry Bennett, who leads marketing and branding for Upfront Ventures. I loved talking with Kerry about how startups should think about their marketing, and how that has changed over the years. Also, super fun to hear about Upfront's brand and the brand of the individual partners at Upfront.

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Brands are valuable, regardless of company size. That is well understood.

What is less well understood, especially among startups, is that there are as many ways to think about your brand as there are recipients on the other end of that brand positioning. I want to propose an easy framework for startups and their marketers to consider when building and marketing brands: A company's brand has different meaning to its consumers, to its business partners, and to current and future employees.

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