Snap Launches Travel Ad Product Amid Digital Marketing Headwinds

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Snap Launches Travel Ad Product Amid Digital Marketing Headwinds
Photo courtesy of Snap

Social media giant Snap is launching a new advertising product for the travel industry as the company navigates an increasingly challenging digital ad market.

On Wednesday, the Santa Monica-based company announced Dynamic Travel Ads, which lets hotels, airlines and travel agencies create ads that Snap can serve to interested Snapchat users. Using location data and other metrics, the new ad product can target users who intend to travel and show them locally-relevant campaigns for destinations or tours. Marketers working with Snap can make a variety of ads based on their product catalogs, which contain information such as flight routes and hotel rates that can auto-update to reflect real-time pricing and availability.


Snap is launching the product just as the summer travel season starts for a tourism industry that was battered by the pandemic and is hoping for a resurgence. Dynamic Travel Ads could also give Snap new business at a time when it faces macroeconomic headwinds and deals with the fallout from Apple’s revised privacy settings—factors which have harmed the digital advertising market. Last week, the company revealed that it will likely miss its quarterly earnings estimates, sinking its share price. (Disclosure: Snap is an investor in dot.LA.)

The company started beta-testing Dynamic Travel Ads last year and said early adopters have seen success. The online travel agency Booking.com, for instance, has used it to pull images directly from its product catalog and serve users ads with locally-relevant listings based on products they’d already viewed, according to Snap. That resulted in a lower cost per purchase compared to other U.S. advertisers, the company said.

“Dynamic Travel Ads are driving impressive results for our partners and we look forward to unlocking them for more businesses as the travel industry enters its busiest season,” Sharon Silverstein, Snap’s head of U.S. verticals, said in a statement.

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Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients
Courtesy of Regard

Culver City-based health care startup Regard, which uses AI-driven software to help physicians accurately diagnose patients, has raised $15.3 million in Series A funding.

Pasadena-based Calibrate Ventures and Colorado-based Foundry Group led the investment in Regard, formerly known as HealthTensor. Other investors that participated in the round include TenOneTen Ventures, Susa Ventures, Brook Byers of Byers Capital and Dropbox CEO Drew Houston. The new funding will be used to grow Regard’s team and customer base, the company said in a press release.

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This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund
Image by Joshua Letona

This week in “Raises”: A local healthcare startup secured funding to help grow the team and deploy its software to more physicians and hospitals, while Black-led, seed-stage venture capital firm surpassed its goal for its second fund.

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Braid Theory's Plan to Foster the Next Generation of Ocean Tech Startups

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Braid Theory's Plan to Foster the Next Generation of Ocean Tech Startups
Photo courtesy of the Port of Los Angeles.

San Pedro-based Braid Theory is one of the growing number of accelerators in the country looking to grow the so-called blue economy, which spans a range of ocean-related industries and is estimated at $2.5 trillion a year.

The accelerator is accepting online applications until July 18, with its second-ever program kicking off in August.

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