Meet the Santa Monica Cybersecurity Firm Helping Facebook Protect Its Data

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Meet the Santa Monica Cybersecurity Firm Helping Facebook Protect Its Data
Art by NicoElNino/ Shutterstock

Between a distinguished career as a U.S. Navy officer and various roles at IT and cybersecurity firms, Glen Day became the Los Angeles County Department of Health Services’ first chief privacy officer in 2002—a role tasked with overseeing HIPAA compliance for over a million medical patients.

At the time, governments and businesses alike were only beginning to understand the importance of privacy in a budding technological world, where data still straddled both analog and digital realms. Two decades later, the evolution of data storage and the cloud have turned companies into data hoarders. As a result, security breaches have become more sophisticated, and privacy compliance—from the European Union’s General Data Protection Regulation rules to California’s “right to be forgotten” law—has only increased.


“When you see companies dealing with these new ransomware attacks, it is a clear indicator that they've lost control of their data,” Day told dot.LA.

In 2018, Day founded NVISIONx, a Santa Monica-based cybersecurity startup that unveiled a $4.6 million seed funding round on Thursday. Boston-based Companyon Ventures led the round and was joined by investors Morgan Stanley Next Level Fund, SixThirty Ventures, Gutbrain Ventures, PBJ Capital and CreativeCo Capital.

NVISIONx founder Glen Day.

NVISIONx “data risk intelligence” platform manages data storage and protection for enterprise clients, with the goal of helping them avoid cybersecurity breaches that could lead to regulatory fines or the loss of intellectual property. The startup has already garnered a handful of major corporate clients—most notably Meta Platforms, the company formerly known as Facebook, as well as San Diego-based fleet management software provider Platform Science.

NVISIONx’s platform examines every piece of data in a company’s repository, and takes stock of what is outdated and what is valuable and needs to be protected. The program then assesses who owns the valuable data, looks at what protocols are in place to protect it, and makes sure those protections are in line with federal, state and international compliance regulations.

Day said he was inspired by his work at accounting giant Ernst and Young. There, he oversaw cybersecurity and intellectual property protections for companies like Nike, Qualcomm and Monster Energy, which would often have large databases filled with consumer information and unpatented intellectual property. Some companies would struggle to sift through large volumes of data to protect individuals’ privacy, which could then open them up to large fines if a security breach was discovered. Others had pieces of intellectual property or research and development data scattered across unprotected data containers, leaving them vulnerable to data leaks.

By getting rid of outdated or unnecessary data, Day said, companies can save millions of dollars on the security engineers and data storage costs often required to babysit large volumes of information. “When you purge the junk, not only does it reduce your compliance scope and reduce your attack surface—it also will save you millions on a recurring basis,” he said

The seed funding will go toward marketing costs, expanding NVISIONx’s technical offerings and integrations, and growing its sales team to garner more clients, Day added.

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Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

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Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

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Behind Her Empire: AAVRANI Co-Founder Rooshy Roy On Redefining Success and Embracing Identity

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

AAVRANI Co-Founder Rooshy Roy
Photo courtesy of AAVRANI

Growing up in the suburbs of Detroit, Rooshy Roy said, as the only Indian girl in school, she spent a lot of time feeling like an outsider and like she wasn’t meeting others’ expectations of “how an Indian girl should behave.”

Flash forward 20 years, and the differences Roy was once ashamed of are now the inspiration for her skincare company.

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