Tele-Vet Service Modern Animal's CEO o​n How the Pandemic Boosted App Adoption

Laurel Moglen
Laurel Moglen heads up podcasts at dot.LA and produces its flagship show, “Office Hours with Spencer Rascoff.” Prior to dot.LA, she produced a slate of podcasts for Forbes, including “What’s Ahead with Steve Forbes” and the flagship Forbes podcast, “The Forbes Interview.” During the nascent stages of podcasting, she made many shows, including for Travelocity, Bon Appètit Magazine and The California State Parks Foundation. She brings the curiosity, critical thinking and integrity fostered during her time working as a news producer in Los Angeles NPR-affiliate radio stations KPCC and KCRW to all the podcasts she builds. The bestselling travelogue she cowrote, “111 Places In Los Angeles That You Must Not Miss” deepened her appreciation for the rich, complicated and too often underestimated city of Los Angeles, where she’s lived for many years.
Tele-Vet Service Modern Animal's CEO o​n How the Pandemic Boosted App Adoption

Before CEO and founder Steven Eidelman launched Modern Animal in 2018, his most concerning question was, are people going to be comfortable relying on a mobile app to provide pet care?

The answer appears to be a resounding "yes," and the pandemic has helped prove the point, he said Tuesday at a dotLA Summit panel.


It was April 2020, when Modern Animal opened its first physical clinic in West Hollywood. The company offers both in-clinic and virtual appointments 24-hours-a-day and seven-days-a-week telemedicine via a fully-featured mobile app.

According to Eidelman, the clinic has had a few thousand assignments come through, and not a single person has entered its doors. He said, the current times have highlighted, "where we're at today in innovation and how technology is enabling a lot of, even, more traditional legacy businesses."

Apps tend to come easy to the younger demographic. Eidelman said, "The reality is I think the older population is still a little bit resistant to having everything happen through a mobile app or everything happen though a website. A lot of our customers primarily are millennial or Gen Z. For them, it's become second nature — even over the course of this six months — to expect pretty much everything to be done virtually."

Eidelman, an L.A. native who recently returned from the Bay Area where his previous company, Whistle, was based, has noticed the region's business embrace technology

"Technology's finally found its way into changing workflow, changing the way companies do business, changing the way consumers consume content, whether it's services products. There's a strong culture of brand, of creativity," he said. "And I think those additional resources that exist in L.A., I think en masse don't exist, necessarily, in the Bay Area."

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Office Hours: Former Lawyer Turned CEO Diankha Linear on Cultivating Community

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

​Diankha Linear
Diankha Linear

On this episode of Office Hours, Community CEO Diankha Linear joins host Spencer Rascoff to discuss her foray into the startup world and the strategic approaching to scaling up.

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LA Tech ‘Moves’: Dreamscape, LinQuest and PetDX Gain New CEOs

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Dreamscape, LinQuest and PetDX Gain New CEOs

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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This Week in ‘Raises’: ADARx Pharmaceuticals Lands $46M, PLAI Labs Scores $32M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: ADARx Pharmaceuticals Lands $46M, PLAI Labs Scores $32M
This Week in ‘Raises’: ContractSafe Inks $27.5M, Deal Box Collects $125M

A local RNA base-editing platform raised fresh funding to advance its drug development pipeline, while a local Web3 company founded by former MySpace and Jam City founders Chris DeWolfe and Aber Whitcomb scored funding to build out an artificial intelligence backed by generative AI that allows users to create and upload their own digital assets to the game.

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