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LA Tech Week: 3 Student Projects Emerge from NASA’s Space Accelerator Program
Andria Moore
Andria is the Social and Engagement Editor for dot.LA. She previously covered internet trends and pop culture for BuzzFeed, and has written for Insider, The Washington Post and the Motion Picture Association. She obtained her bachelor's in journalism from Auburn University and an M.S. in digital audience strategy from Arizona State University. In her free time, Andria can be found roaming LA's incredible food scene or lounging at the beach.
Almost every company in existence today has some sort of diversity and inclusion initiative. NASA, however, took theirs one step further — providing $50,000 in funding to three underrepresented groups in academia.
NASA’s Minority Serving Institutions (MSI) partnered with Starburst Aerospace and NASA’s Jet Propulsion Lab (JPL) to work with students as part of their beta space accelerator program. The course was designed to serve as a platform for innovators to build businesses to support technology and economic development.
In the program, students from the University of Massachusetts Boston, California State University and Fayetteville State University, along with faculty mentors, spent 10 weeks developing venture-backable businesses that have applications in multiple markets.
On Wednesday, the projects were presented as business proposals as part of L.A. Tech Week.
“L.A. has long been the aerospace capital of the world, and as we enter a new space economy, it continues to be, and we want to continue to build the industry here,” said Elizabeth Reynolds, managing director at Starburst Aerospace.
The first proposal, Mission Proteus, presented by Nhut Ho, a professor and director of NASA-Sponsored Autonomy Research Center for STEAHM (ARCS) at California State University, was designed to eliminate inefficiencies in existing autonomous software development methodology.
Photo by Andria Moore
Developers designing for autonomous software face many of the same obstacles as traditional developers, but they also face unique challenges. Proteus wants to provide a platform that unifies development tasks and workflows and allows for rapid testing. Building on NASA’s hard-won knowledge in autonomous development, the goal of Mission Proteus is to enable these systems to grow much more rapidly in other industries. Ho explained that his team wanted to eliminate the “pain” surrounding technical limitations of existing software.
The second proposal, ITX Drones, was presented by Thomas Materdey, senior lecturer of engineering in the College of Science and Mathematics at the University of Massachusetts Boston. The ITX team felt that, while revolutionary, drones today are missing a “real-life component.” The goal of ITX Drones was to create technology that would allow drones to more specifically respond to niche customer needs in ways that existing drones cannot—deliver medicines, provide surveillance or communicate with other drones. “Imagine being able to personally deliver a gift to your sister in Europe without having to wait a week,” Materdey said to the room of onlookers.
To make that a reality, their proposal aims to create drones that are capable of sending and receiving long-range data, have longer battery life and the ability to fly at any time of day. Their design incorporates fixed-wing rotors, precision landing capabilities, and lidar navigation, which would allow the drones to operate with extreme precision in novel environments.
SpireNeural, the final business proposal, would act as a software development company focused on enabling near-real-time data processing for autonomous systems with existing integrated devices. In other words, software that will speed up decision-making for our increasingly connected world.
Grace Vincent, an electrical and computer engineering Ph.D. candidate at North Carolina State University, explained that her team created SpireNueral in response to the California wildfires and the inefficiency of the tech used to detect them.
“How can we reduce overall response time?” she asked the room. “Edge computing.”
Edge computing is computational analyses that are done near the source of the data. SpireNeural was designed as an edge computing software solution that hopes to eliminate issues with wasteful computations, slow response times and power restrictions, instead making informed decisions at the edge.
For example, edge computing software could evaluate and make decisions about how to combat a forest fire at the site of the sensor rather than relaying that information to a central hub, waiting for it to be processed alongside other data and then relaying it to first responders.
The presentations were followed by a brief panel discussion on “Supporting Diversity in industry through investment,” where industry leaders from various venture capitalist firms discussed how the tech industry can work to be more inclusive.
Andria Moore
Andria is the Social and Engagement Editor for dot.LA. She previously covered internet trends and pop culture for BuzzFeed, and has written for Insider, The Washington Post and the Motion Picture Association. She obtained her bachelor's in journalism from Auburn University and an M.S. in digital audience strategy from Arizona State University. In her free time, Andria can be found roaming LA's incredible food scene or lounging at the beach.
Why Scrubs Maker FIGS is Being Sued in California Court
10:59 AM | October 19, 2022
'We've Branded an Unbranded Industry': FIGS Co-CEOs Trina Spear and Heather Hasson on Their Epic IPO
Last August, FIGS, the medical scrub startup based in Santa Monica, was sued for false advertising and misleading business practices. This week, the company is in court arguing it didn’t need to rely on any unsavory marketing tactics and that its products sold more because they were better than its competitors.
The lawsuit, brought forth by Strategic Partners Inc. (SPI), a Chatsworth-based competitor that does business as Careismatic Brands, alleges FIGS co-founders Trina Spear and Heather Hasson violated advertising regulations by falsely claiming their scrubs are made to protect the wearer from bacteria or disease through the use of a chemical called Silvadur. In the lawsuit SPI cited the fact that FIGS said this chemical helps its scrubs reduce hospital-acquired infection rates by 66%, which SPI claimed was untrue and misleading.
The exact amount of money SPI is seeking from the suit isn’t clear. But the company did request numerous damages, including the costs of the suit and attorneys’ fees. SPI also asked for compensatory damages plus punitive damages and disgorgement of profits, which means the court could order FIGS to pay back part of the money it made selling its scrubs if the judge rules against them.
“What [FIGS] did is they came up with these false claims so that health care workers would pay premium pricing based on something that didn't exist,” said Sanford Michelman, attorney for SPI. He also said the company “is a get rich quick scheme.”
Unlike FIGS' direct to consumer model, SPI sells through a middleman, licensing out brands to mainly brick and mortar retailers.
Michelman claimed SPI has sources that used to work for FIGS that will testify FIGS’ 66% infection prevention claim wasn’t accurate, including a former stock boy and an infectious disease expert.
A FIGS spokesperson who was in court Tuesday said, however, he anticipated SPI will need to prove specifically that FIGS’ sales increased because of its allegedly misleading marketing, which could be a difficult task for the plaintiffs.
The suit also called into question other elements of FIGS’ business practices, including the company’s promise to donate “hundreds of thousands of scrubs internationally'' as part of its Threads for Threads program. Per the publication of the company’s first video ad for it, the program appears to have been set up in 2013 to donate one pair for every pair sold: The lawsuit alleged, “these misrepresentations regarding donations are part of FIGS’s broader plan to deceive the public into believing that FIGS and FIGS scrubs are special, when they are not special.”
During opening statements, law firms Bird Marella and Munger, Tolles, & Olson argued on behalf of FIGS that SPI uses a similar chemical in its medical clothing.
Back in 2021, FIGS created an entire website to explain its side of the story. On the site, the medical clothing startup called the lawsuit “baseless attacks” from an older competitor that’s simply angry it lost market share to a new upstart and wants to “thwart competition.”
To that end, FIGS’ chief legal officer said the lawsuit was an attempt by SPI to “stifle” competition and drive it out of the market. He called the litigation “absurd” and said it won’t hold up in court.
This is a developing story. Have a tip? Contact Samson Amore securely via Signal at 401.287.5543 or Samsonamore@dot.LA.
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
Courtesy of the FaZe Clan
To most people over 35, even those that consider themselves gaming gurus—the name FaZe Clan might be associated with mystery or even confusion. Is it an esports team owner? An influencer hype house? Or is FaZe Clan a merchandising company? Maybe it’s just a group of teenagers filming audacious “Fortnite” trickshots.
FaZe Clan CEO Lee Trink would probably tell you the Hollywood-based outfit is all of that, and then some. During a bombastic showing at NASDAQ headquarters where FaZe Clan rang the opening bell to mark its first day of trading as a public company, Trink proclaimed “now is the time for Gen Z to lead” the culture – while holding hands with FaZe content creators, of course.
Despite worming its way into the public consciousness relatively recently, FaZe Clan has been around for over a decade. Here’s a brief recap of the company’s origins, and their ambitions going forward as a publicly-traded gaming firm.
“The Voice of Youth Culture”
FaZe Clan’s start was simple enough – in 2010 three talented “Call of Duty: Modern Warfare 2” players linked up after meeting on Xbox Live to start a YouTube channel documenting their trickshots and antics in-game. Their first series was called “Illcams” and caught the attention of many teenage boys who wanted to both beat—and be—the players. Within two years the channel had a million subscribers and FaZe was competing in esports tournaments, laying the groundwork for what would become over 35 esports championship wins to date.
In 2014, FaZe bought a mini-mansion in New York and became one of the earlier entrants into the YouTube influencer house scene – though it has since upgraded to swankier digs in Los Angeles. Since then, the brand has grown its following to 500 million followers across social media, with 80% of that audience aged 13-34.
CEO Trink (a former Brooklyn Assistant District Attorney-turned-music executive who managed artists including Kid Rock) started leading the company in 2018. He oversees about 35 content creators and 15 pro esports players, plus the other 40-plus people on FaZe’s business side.
Lately, FaZe has expanded more into merchandising in an attempt to turn a profit. It recently sold $1 million worth of mouse pads designed by Japanese artist Takashi Murakami in one day and in recent months opened several pop-up shops.
“FaZe Clan will fund investments and we will create the product and we’ll own a bigger piece of the upside. That’s the future of the creator economy,” Trink told CNBC.
FaZe Clan CEO Lee TrinkCourtesy of Lee Trink
The Money Problem
Trink and the Clan clearly seem confident in FaZe’s potential. Wall Street doesn’t seem convinced just yet.
FaZe first announced plans to go public last year and said the deal could be worth $1 billion. But it's actually a $725 million SPAC merger, and the new entity FaZe Holdings Inc. was created by merging with a blank-check company set up by wealth management firm B. Riley.
It’s been a tough year for SPAC deals so far and most companies that sought a SPAC merger deal lost nearly half their value or more in the first six months of 2022 as investors wouldn’t stop selling. FaZe could rise above this trend, or become the latest to see its stock sink to new lows.
In its first day of trading, FaZe’s stock dipped 30%, trading at about $9 per share.
There’s clearly valuable brand potential in FaZe; Forbes estimated the outfit’s worth at $400 million. But it isn’t profitable just yet. In a 2021 report FaZe noted more than half its revenue came from sponsorships. and it made roughly $53 million last year – compared to $28.7 million in overall losses.
It remains to be seen whether FaZe Clan’s stock will sink or swim. After all, it’s unlikely most of the core Gen Z audience is trading its stock.
The cash from the IPO deal could allow FaZe to invest more into content and direct-to-consumer merch, adding value and boosting its bottom line. FaZe will also look to buy out smaller firms in the future; Lee Trink told dot.LA last October that he is targeting acquisitions of content companies that could help FaZe break into streaming services like Netflix and HBO.From Your Site Articles
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Samson Amore
Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.
https://twitter.com/samsonamore
samsonamore@dot.la
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