LA Tech Updates: Instagram Launches TikTok Competitor

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

LA Tech Updates: Instagram Launches TikTok Competitor

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Today:

  • Instagram Launches TikTok Competitor, Reels

          Instagram Launches TikTok Competitor, Reels

          Instagram Reels

          Reels, the Instagram video-sharing product to rival TikTok and Triller, launched Wednesday in 50 countries including the U.S.

          Reels lets users create short-form edited videos with filters, all set to music. Creators can share them with their followers or, on public accounts, make them widely watchable through Instagram's explore page.

          Reels represents Instagram's latest attempt to draw in users loyal to apps like TikTok, the Culver City-headquartered company that's in talks with Microsoft for a potential sale after President Trump threatened to ban it in the U.S.

          In a recent blog post promising more transparency, TikTok's CEO called Reels a "copycat product."

          Before Reels, Facebook — which owns Instagram — tried its hand with Lasso, a similar product that shut down in early July.

          YouTube is planning to release its own TikTok rival, Shorts, by the end of the year. The feature would also let users upload video featuring licensed music from YouTube's catalog.

          Triller is another app that has seen user interest rise as TikTok hits headwinds. The company saw a massive uptick in users after India's prime minister banned a slew of Chinese apps including TikTok in June.

          "Instagram is excited to see how the community gets creative with Reels and for members to discover + break a whole new generation of Instagram talent," the company said in a statement.

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          ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

          🔦 Spotlight

          Happy Friday Los Angeles,

          The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

          The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

          For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

          While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

          The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

          Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

          As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

          For updates or more event information, visit the official Tech Week calendar.


          🤝 Venture Deals

          LA Companies

          • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

          LA Venture Funds
          • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
          • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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            🌴🧑‍💻 Your Guide to LA Tech Week 2024

            🔦 Spotlight

            Happy Friday Los Angeles,

            As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


            What to Look Forward To

            Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

            Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

            Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

            Plan your week with the daily lineup, organized by location for easy navigation:

            For updates or more event information, visit the official Tech Week calendar.

            Enjoy LA Tech Week 2024!!


            🤝 Venture Deals

            LA Companies

            • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
            • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

              LA Venture Funds
              • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
              • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
              • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


                LA Exits

                • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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                LA Tech Week 2024: Saturday-Sunday Event Lineup
                tech-week

                Here’s what’s happening during the closing weekend (Oct 19 - Oct 20) of LA Tech Week 2024! Events are organized by location so you can easily catch the sessions that interest you most.

                SATURDAY EVENTS

                BEVERLY HILLS

                12:00 PM

                • BIG Showcase (Invite Only):

                BIG Showcase (Invite Only)

                2:00 PM

                Light Dao

                Struck Capital, Seahorse Express

                EAGLE ROCK

                12:00 PM

                Sunrise Integration, Shopify

                EL SEGUNDO

                9:00 PM

                Administratum, Valar Atomics

                HOLLYWOOD

                10:00 AM

                Passes

                MALIBU

                6:00 PM

                • Malibu Beachfront Investors Networking & Wine Tasting:See Details

                Gaya Ventures

                MARINA DEL RAY

                6:00 PM

                • Awaken Your Spirit: A Journey of Transformation (Invite Only)

                Sagos Distro, Alma Wellness

                SANTA MONICA

                7:00 AM

                Founders Running Club

                8:30 AM

                Techstars

                9:00 AM

                Magic Mind

                StartupStarter, Inc., City of Santa Monica

                10:00 AM

                Gen She

                AI LA

                Crea, Barry's, Unsubscribe

                10:30 AM

                Plantologist

                11:30 AM

                • Pickleball Palooza (Invite Only)

                YouTube

                1:00 PM

                • Realfren Games: From strangers to an inner Realfren within 52 weekends: See Details

                Office for Humanity and Circuit Works

                • Talking blockchain technology with special guests: See Details

                LadyDayDao

                5:00 PM

                KARD, What's Plots

                THE VALLEY

                7:00 AM

                Camino5

                VENICE

                9:00 AM

                Westside Yogis

                11:00 AM

                Open App

                1:00 PM

                Ripe and Teddy's Hot House

                4:00 PM

                • Fashion Forward: How AI is Redefining the Fashion Industry: See Details

                VIAVIA, BNTO.RENT, ALMA.AI

                VIRTUAL

                11:00 AM

                BLCK UNICRN

                WEST HOLLYWOOD

                7:00 PM

                Next Sequence

                SUNDAY EVENTS

                INGLEWOOD

                12:00 PM

                Entrepreneur Ventures, VCPE GROUPS

                PLAYA DEL RAY

                2:00 PM

                AI LA, DELL, NVIDIA

                SANTA MONICA

                10:00 AM

                • Women Founders, Cold Brew & Beach View, Rooftop: See Details

                Clutch Talent

                11:00 AM

                11DollarSunglasses.com, Less Litter Foundation

                12:00 PM

                Data in LA, Amplitude

                12:30 AM

                New Moon, Warner UK Innovations

                TOPANGA CANYON

                3:00 PM

                Dreamore

                VENICE

                8:00 AM

                • Surf session with founders, investors, creators: See Details

                Surfed Club, Bow Shock

                12:00 PM

                • Podcast Panel and Brunch: LA Tech Community Builders: See Details

                WeAreLATech.com, Blankspaces.com

                VIRTUAL

                2:00 PM

                BLCK UNICRN


                For updates or more event information, visit the official Tech Week calendar.

                Enjoy LA Tech Week 2024!


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