InCharge Bidirectional Chargers Empower Fleet Owners to Save Big on EV Transition

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

InCharge Bidirectional Chargers Empower Fleet Owners to Save Big on EV Transition
InCharge

Last week at the Advanced Clean Transportation Expo, Santa Monica-based InCharge unveiled a new family of bidirectional electric vehicle chargers.

While a new charger might not have been the most jaw dropping tech unveiled at the expo, bidirectional charging–especially right now–offers the kind of cost saving solutions that should be extremely attractive to anybody that owns electric buses, delivery vans, or even tractor trailers in significant numbers. Basically, any fleet owner looking to save some money during their transition from diesel to battery would benefit from these chargers.


Bidirectional charging, also called V2X technology, does what its name suggests. Instead of electricity always flowing from the grid into the vehicle, InCharge’s newest products also allow electrons to flow from the vehicle’s battery back into the grid–or anywhere else. This means that EVs basically become large, roving batteries that can be used to power virtually anything from the electricity in the depot, the grid, or other vehicles.

InCharge’s new product comes in three different sizes, 22kW, 44kW, and 66kW. All of which are considered relatively slow charging speeds compared to many direct current fast chargers that you might see on the side of the highway that are intended to charge your EV back to full capacity as quickly as possible. But speed is not the name of the game in bidirectional charging and isn’t much of a concern at depots, where vehicles usually sit idle overnight and have plenty of time to charge.

Instead, the technology is intended to help fleet owners save money. Especially right now, with the transition to electrification still in its relative infancy, the country’s energy grid in places like California is often saturated with renewable energy during the middle of the day when the sun is brightest and solar production is at maximum. During those hours energy is cheap and clean, but in the evening, when demand spikes and solar production begins to wane, electricity becomes dramatically more expensive and more reliant on fossil fuels.

According to InCharge CEO Terry O’Day the fleets his company is selling to are using the new tech for three different but closely-related applications.

The first is shaving the peak off of the demand curve. By enabling fleets to use electricity stored in their vehicle batteries to charge when energy demand is at its highest and most expensive, fleet owners can simple avoid charging when rates are at their highest. In the same vein, fleet owners can also hold onto their electrons until demand is high, and then sell the energy back to the grid for a profit. This is the same principle underlying the new residential rooftop solar rules outlined in NEM 3.0, which basically requires new solar installs to come with a battery in order to be profitable. But in the case of fleets, the scale is vastly magnified due to the size and number of the batteries in the system.

Finally, the tech can also be used to help fleet owners avoid drawing too much energy from the grid all at once: Right now, in California and many other places, grid operators charge a tariff for companies that use too much energy at any one time. Electricity may cost 30 cents per kilowatt hour, as long as you’re drawing less than 200 kWs at a time, for instance. But as soon as you exceed that level of power, companies may start charging more. Bidirectional charging can add the flexibility needed to stay below certain tariff levels–a concept known as tariff shifting.

All of this equates to cost savings for fleet owners. And while these savings will likely pale in comparison to the cost of buying a new fleet of EVs and installing the charging tech, the savings scale with how large the fleet is and can significantly ease the pain. O’Day can’t publicly divulge yet who the major customers have been for the new chargers, but he says InCharge has a pipeline of order numbering in the thousands, spanning from delivery companies to school districts.

Like much of the electrification industry, one of the biggest bottlenecks for InCharge is waiting for utility companies to install grid upgrades that allow the chargers to actually connect to the larger grid. “It's taking as much as 24 months to get utility upgrades at a lot of sites,” says O’Day. Against that background, planning remains a major challenge for fleet owners, and despite progress in standardizing the tech, interoperability between charger and vehicle can remain an issue. InCharge is O’Day’s fifth EV startup. “Each time I start one of these companies, I think it's you know, we're gonna be making cookies. Turns out, we're making snowflakes pretty much.”

While InCharge offers a turnkey solution and will work with clients to understand the needs and requirements of every custom install, the market remains somewhat disjointed. “Different providers in the value chain are all trying to come together and make their stuff work together. They may choose you for a slice of it, your brother for another slice of it, your sister for a different one, and then all the siblings have to work together,” O’Day says. “That can get complicated.”

The industry has already seen that drama play out in the light duty public charging sector, where every charger brand has its own apps, its own payment procedure, and its own charger standards. All of this has led to an unreliable charging experience for EV owners—a study from April 2022, for instance, found that less than three quarters of the chargers in its survey were actually operational.

For fleets, where vehicle uptime equals revenue, this is simply not an option, and the commercial transportation industry is eager to avoid the same pitfalls.

Up to this point, Tesla is the only non commercial charging company that has managed to deliver a solid product. The EV giant is famous for the quality of its supercharger network, and to O’Day, the success isn’t particularly surprising. “For Tesla is it's an integrated, fully interoperable charger and vehicle where Tesla builds the software, they own the sites and they [control the payment processing.]”

While O’Day doesn’t want to compare InCharge to Tesla, he says that sort of unified turnkey approach will be vital for the commercial transportation industry as it works to eliminate diesel completely by 2036, as per the California Air Resources Board’s recent ruling. Getting there will be a Herculean effort, but bidirectional charging is almost guaranteed to be crucial in making the transition economically viable.

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


🤝 Venture Deals

LA Companies

  • Pearl, a startup that makes AI-powered software that assists dentists in identifying cavities, gum disease, and other dental conditions, raised a $58M Series B funding led by Left Lane Capital with Smash Capital, and others also participating. - learn more

LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
  • Mantis VC and Amplify participated in a $140M Series C for Chainguard, an open source security startup. - learn more
  • Prominent LA venture capitalist, Carter Reum and wife, Paris Hilton, participated in a $14M Seed/Series A for W, the men’s personal care brand from Jake Paul. - learn more

LA Exits


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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

Price: $180 - $200


Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

Price: $100 - $110


Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

Price: $220 - $230


Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

Type: Under-Desk Treadmill

Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

🤝 Venture Deals

LA Companies

LA Venture Funds

LA Exits

  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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