Hexagon Purus Places Multiple Bets on Electrified Trucking

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

inside of a red truck
Photo by David Shultz

When experts talk about the future of the energy economy, technologies are often described as winners or losers.

“Solar will beat nuclear.”

“Lithium iron phosphate will dominate lithium nickel manganese cobalt.”

“Geothermal is a better bet than tidal.”

Nowhere is this contest more pronounced than in the long-range trucking industry where hydrogen is battling for supremacy against battery electric.


But according to Hexagon Purus there’s room for everyone at the party, at least for now.

The Californian branch of Norwegian parent company Hexagon Composites has recently set up an American branch in Ontario, California, which is independently listed and focusing on zero emission solutions to trucking. It’s early days still, but on a tour of the facility last week I was able to chat with executives about how the future might unfold and how the company’s strategy illuminates both the opportunity and uncertainty surrounding the transition.

The debate around the best way to decarbonize long range trucking has been ongoing for several years now, and two technologies have emerged as the front runners. Earlier this year, I outlined this technological arms race in our newsletter, but a quick recap never hurts.

In one corner there’s the electric truck, which stores energy in a battery and uses that to drive an electric motor.

In the other corner there’s the fuel cell electric vehicle (FCEV), which carries hydrogen onboard and uses a fuel cell to turn the gas into electricity that drives an electric motor.

Fuel cell electric vehicles offer more energy per volume and per weight than today’s best batteries. And because of that, they offer longer ranges, which is a huge deal for long range trucking. Hydrogen tanks can also be quickly refilled or swapped, meaning drivers don’t have to wait for batteries to recharge.

But hydrogen also faces major headwinds. There are currently only 54 hydrogen refueling stations in the United States, and every single one is in California. By contrast, electricity is ubiquitous. The grid–while far from perfect and definitely not ready to support a nation of predominantly EVs–is already installed, and there are nearly 50,000 EV chargers spread across the country. There’s also nowhere near enough green hydrogen to power the nation’s fleet of trucks. But where some might see an obstacle, Hexagon sees opportunity.

engine

Engineers check rev an engine at Hexagon Purus' location in Ontario, California.

Photo by David Shultz

Hexagon Composites, the parent company, got its start making hydrogen storage tanks.

These tanks are similar to the propane tank you use to power a grill or a heater. But hydrogen is a much trickier molecule to store than natural gas or propane: It’s lighter and escapes through smaller holes, meaning the tanks need to be made to a higher standard. It’s also corrosive to metal, meaning Hexagon’s tanks are lined with an inert plastic. FCEVs, if they catch on, represent an enormous opportunity to expand that business.

In addition to the tanks themselves, the company makes racks to transport tanks, and instruments to inspect and certify said tanks. If hydrogen is going to catch on, the United States will need a way to ship the gas all over the country. Hexagon believes their cylinders, transport and storage technologies are perfectly positioned to take on that challenge.

That’s where Purus comes in. Major truck makers like Volvo, Daimler and Freightliner have at least some of their chips invested in fuel cell technologies. Hexagon Purus is working with these industry giants to integrate their hydrogen tanks into the fuel cells on these trucks. If the tech catches on, the trucking giants will probably take over the integration themselves, but Hexagon Purus CEO Morten Holum says that smaller fleets–street sweepers, boom trucks, construction, drayage, etc–will still need the service…and the tanks. Right now, the technology is firmly in the prototyping stage, and Holum estimates that a shift is probably still three to five years out. Hexagon has just 20 FCEV trucks on the road. But each truck boasts up to 800 miles of range—certainly long enough to completely disrupt the diesel truck industry.

Initially, when I toured the Hexagon Purus facility, I couldn’t help but wonder if all the hydrogen technology in development was on track to become obsolete the moment somebody develops a battery that can carry a fully loaded tractor trailer 600 miles. Truckers are only allowed to drive for 8 hours per shift, so even if they averaged a whopping 70 miles per hour, that means a driver can only cover 560 miles in a shift. Tesla’s range figures should always be taken with a grain of salt, but their upcoming Semi platform will reportedly come with either 300 or 500 miles of range (on level ground). The Semi platform is currently in the process of receiving EPA certification, suggesting that deliveries might begin soon. While 500 miles might not translate to quite enough real-world range to entice the longest of long haul truckers, signs seems to suggest the day is coming.

The Californian branch of Norwegian parent company Hexagon Composites has recently set up an American branch in Ontario, CA, which is independently listed and focusing on zero emission solutions to trucking. The Californian branch of Norwegian parent company Hexagon Composites has recently set up an American branch in Ontario, CA, which is independently listed and focusing on zero-emission solutions to trucking. Photo by David Shultz

But in the back corner of Hexagon’s garage, I found the answer. They’re also working on a battery platform. The company is building 220 kWh battery packs with cells sourced from “household name” brands and integrating them into the trucks–up to three at a time. For an operation that, at present, makes its money selling hydrogen cylinders and accessories, it’s quite a hedge. But Holum says the company–at least the Purus arm–is actually quite “tech agnostic.”

“Of course, if you had a battery that was 20% of the weight of today's batteries that you could charge in 15 minutes, then hydrogen would not be a long term truck fuel,” Holum says. But that technology isn’t here yet, and decarbonizing trucking is a task that has to start today. “The problem that we have now is not one solution out-competing the other solution,” he says. “It’s that both solutions are really needed, and there isn’t enough [supply].”

Holum thinks that over the next 10 years there will be room and demand for both technologies in the trucking sector, with battery electric vehicles taking up jobs with shorter duty cycles–things like drayage and last mile delivery–while FCEVs handle the long range jobs with the heaviest loads.

Beyond that, batteries may improve to the point where they win the market, but Holum also points out that FCEVs still use batteries and so they also benefit from improvements in the tech. Hydrogen itself can also get better. Hexagon is experimenting with storing the molecule as a liquid instead of a gas. While this requires even higher pressures, it would allow dramatically more energy to be packed into the same volume.

After ten years, it’s anyone’s guess how the technologies will evolve, says Holum, but with irons in so many different fires, Hexagon is trying to position itself for whatever the future may hold.

LA’s Upgrade in Travel and NBA Viewing
Image Source: Los Angeles World Airports

🔦 Spotlight

Exciting developments are underway for Los Angeles as the city prepares for major upgrades in both travel and entertainment. The Los Angeles Board of Airport Commissioners has approved an additional $400 million for the Automated People Mover (APM) at LAX, increasing its total budget to $3.34 billion. This boost ensures the elevated train’s completion by December 8, 2025, with service starting in January 2026. For Angelenos, this means a significant improvement in travel convenience. The APM will streamline connections between parking, rental car facilities, and the new Metro transit station, drastically cutting traffic congestion around the airport. Imagine a future without the dreaded 30-minute traffic delays at LAX! The APM will operate 24/7, reducing airport traffic by 42 million vehicle miles annually and carrying 30 million passengers each year, while also creating thousands of local jobs and supporting small businesses.

Meanwhile, the NBA is also making waves with its new broadcasting deals. The league has signed multi-year agreements with ESPN, NBC, and Amazon Prime Video, marking a notable shift in media partnerships. ESPN will maintain its long-standing role, NBC returns as a network broadcaster after years away, and Amazon Prime Video will provide NBA games through its streaming platform. Starting with the 2025-2026 season, these deals will enhance the league's reach and revenue, aligning with the NBA's goal to expand its audience and adapt to evolving viewing habits. Whether you're catching the action on TV or streaming online, these changes promise to elevate the fan experience and bring more basketball excitement to Los Angeles.


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LA Companies

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LA Venture Funds

  • Fulcrum Venture Group participated in a prior $3.5M Pre-Seed Round for Code Metal, a developer tools startup. - learn more
  • B Capital co-led a $12.5M Seed Round for Star Catcher, a startup that aims to develop a space-based grid that captures solar energy in space and distributes it to satellites and other space assets. - learn more
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🤫 The Secret to Staying Fit at Your Desk: 6 Essential Under-Desk Exercise Machines

Health experts are sounding the alarm: our sedentary jobs are slowly killing us, yet we can't abandon our desks if we want to keep the lights on. It feels like we're caught between a rock and a hard place. Enter under-desk exercise machines – the overlooked heroes (albeit kind of goofy looking) of the modern workspace. These devices let tech professionals stay active, enhance their health, and increase their productivity, all without stepping away from their screens. Here are 6 fantastic options that will enhance the way you work and workout simultaneously.

DeskCycle Under Desk Bike Pedal Exerciser

This bike has nearly ten thousand five-star reviews on amazon. It works with nearly any desk/chair setup. It is quiet, sturdy and allows up to 40 pounds of resistance. If you are looking for an under-desk bike this is a fantastic option.

Type: Under-Desk Bike

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Sunny Health & Fitness Dual Function Under Desk Pedal Exerciser

This under-desk bike is extremely quiet due to the magnetic resistance making it an ideal option if you work in a shared space. It doesn’t slip, has eight levels of resistance, and the option to work legs and arms. It’s about half the price of the DeskCycle bike making it a solid mid-range option for those looking to increase their daily activity.

Type: Under-Desk Bike

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Sunny Health & Fitness Sitting Under Desk Elliptical

This under-desk elliptical comes in multiple colors if you really want to underscore that you are a quirky individual, in case an under-desk elliptical isn’t enough. This model is a bit heavy (very sturdy), has eight different resistance levels, and has more than nine thousand 5-star reviews.

Type: Under-Desk Elliptical

Price: $120 - $230


DeskCycle Ellipse Leg Exerciser

This under-desk elliptical is another great option. It is a bit pricey but it’s quiet, well-made and has eight resistance levels. It also syncs with your apple watch or fitbit which is a very large perk for those office-wide “step” challenges. Get ready to win.

Type: Under-Desk Elliptical

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Daeyegim Quiet LED Remote Treadmill

If you have a standing desk and are looking to walk and work this is a fantastic option. This walking-only treadmill allows you to walk between 0.5 to 5 mph (or jog unless you have the stride length of an NBA forward). It is very quiet, which is perfect if you want to use it near others or during a meeting. You can’t change the incline or fold it in half but it is great for simply getting in some extra steps during the work day.

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Price: $220 - $230


Sunny Health & Fitness Foldable Manual Treadmill

This under-desk treadmill isn’t the most premium model but it is affordable and has an impressive array of features. It is a manual treadmill meaning it doesn’t need to be plugged in; it is foldable and offers an incline up to 13%. I personally can’t imagine working and walking up a 13% incline but if that sounds like your cup of tea, then I truly respect the hustle.

Type: Under-Desk Treadmill

Price: $150 - $200




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🤠Musk Picks Texas and 🔥Tinder AI Picks Your Profile Pictures

🔦 Spotlight

Tinder is altering dating profile creation with its new AI-powered Photo Selector feature, designed to help users choose their most appealing dating profile pictures. This innovative tool employs facial recognition technology to curate a set of up to 10 photos from the user's device, streamlining the often time-consuming process of profile setup. To use the feature, users simply take a selfie within the Tinder app and grant access to their camera roll. The AI then analyzes the photos based on factors like lighting and composition, drawing from Tinder's research on what makes an effective profile picture.

The selection process occurs entirely on the user's device, ensuring privacy and data security. Tinder doesn't collect or store any biometric data or photos beyond those chosen for the profile, and the facial recognition data is deleted once the user exits the feature. This new tool addresses a common pain point for users, as Tinder's research shows that young singles typically spend about 25 to 33 minutes selecting a profile picture. By automating this process, Tinder aims to reduce profile creation time and allow users to focus more on making meaningful connections.

In wholly unrelated news, Elon Musk has announced plans to relocate the headquarters of X (formerly Twitter) and SpaceX from California to Texas. SpaceX will move from Hawthorne to Starbase, while X will shift from San Francisco to Austin. Musk cited concerns about aggressive drug users near X's current headquarters and a new California law regarding gender identity notification in schools as reasons for the move. This decision follows Musk's previous relocation of Tesla's headquarters to Texas in 2021.

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LA Companies

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  • Penguin Random House agreed to acquire comic book publisher Boom! Studios from backers like Walt Disney Co. - learn more

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