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XCoronavirus 'Came Here on an Airplane' and GermFalcon Promises to Stop it in the Sky
Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.

Seven years ago, Elliot Kreitenberg and his father, orthopedic surgeon Arthur Kreitnberg, built a UV-C light machine called GermFalcon to kill viruses on planes, but the airline industry largely rejected their pitch.
Years later with coronavirus all but wiping out air travel, their machine is looking a lot more attractive.
The founders of Long Beach-based Dimer UVC Innovations are in talks with airlines, transit authorities and others desperate to disinfect airplanes, subways and other transportation vehicles where COVID-19 quickly travels.
"We are in serious discussions with U.S. airlines as well as ground service providers, as well as international airlines in Canada, Europe and Southeast Asia," Elliot Kreitenberg said. The company is also talking to several transit authorities about manufacturing their product for them, although he could not reveal the names of anyone due to non-disclosure agreements.
GermFalcon Airplane Disinfection Demo www.youtube.com
Artificially produced UV-C is a common method of sterilization used in hospitals or to clean drinking water, but it hasn't been widely adopted to fight the virus in transportation. That's in part because studies haven't caught up to prove it works, although the light has been shown to be effective against other coronaviruses.
But, in China, busses have been blasted with the blue UV-C rays in an effort to fight the pandemic.
The Environmental Protection Agency and the Centers for Disease Control and Prevention are looking at UV light as a solution for large-scale disinfecting in places like schools and offices. And it's attracted the interest of other government agencies, including the Los Angeles County Metropolitan Transit Authority, which is considering using UVC light to clean its fleet of busses and trains.
"We're already increasing the frequency of our cleanings and we are doing more deep cleaning," said Jesus Montes, an executive at L.A. Metro's vehicle acquisition and engineering department. "To supplement that, we're looking to things such as foggers and vaporizers and UV."
Montes has been inviting UV vendors to demonstrate their products. The advantage he's found over vapors or foggers, which can cause damage to the electrical engines, is that UV rays are far less labor intensive and can be used off site.
Other companies that supply the light to hospitals have seen an uptick in sales. Kreitenberg said they have also been getting orders and expect to have up to 100 of their UV machine made for hospitals finished by mid-May. From there, they will go into production of 10 a day. He said he's already provided Paine Field Airport with a machine that's now in use. And his machine was cleaning airplanes at Los Angeles Airport that had been in-bound from China when travel had not been restricted.
Dimer keeps its rays to surfaces, where it says it can kill up to 99.9% of bacteria.
Courtesy of GermFalcon
"What's nice about this technology is that it's not going to promote resistance to anti-microbial agents," said Leonard Mermel, a professor at Brown University and the medical director of Rhode Island Hospital's Department of Epidemiology and Infection Control who is familiar with the technology.
Airplanes are particularly tricky because microbes can potentially survive longer.
"We know some viruses can survive certainly overnight...cooler temperatures and the dryness of airplanes actually improves survival of some viruses like flu."
Other companies offer UV lighting. But what makes Dimer's $100,000 disinfectant machine different than others that attacks microorganisms, bacterias and superbug is that it's made for airplanes. Amortized over a conservative 5-year lifespan, the machine costs 10¢ per passenger.
Courtesy of GermFalcon
About the width of a drink cart, the machine slides easily down an airplane aisle and has a winglike feature that spreads the light over seating. He's also making another product that's geared toward hospitals and space that aren't as tight.
A few years ago, he said he brokered a deal with Virgin America to use the GermFalcon, but it went belly up when Alaska Air Group bought the company for $2.6 billion.
Arthur Kreinberg, who is also the co-founder of the company, became familiar with the lights through his experience with them in hospitals. He then worked with his son to build their first designs in their garage.
"(My paternal grandfather) was a Holocaust survivor and plumber and when my father graduated from medical school he said 'plumbers save more lives than doctors because sanitation plays a big role in public health.' When the toilet was invented it doubled human life expectancy. I think GermFalcon is the most important invention since the toilet."
The World Health Organization considers those that are in contact with an individual infected on a flight and those sitting within two rows at most risk. But, airplanes have a reputation as vectors of germs.
Elliot Kreitenberg, once a frequent flier, said he's been keeping a log every time he travels of the dirtiest places on the airplane. It's not the toilet handle but, according to his own informal survey, the back of head rests where people touch as they walk down the aisle.
"Airlines play a direct role in the way that disease spreads around the world," Elliot Kreitenberg said. "We see that here with coronavirus. It flew here on airplane."
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Rachel Uranga is dot.LA's Managing Editor, News. She is a former Mexico-based market correspondent at Reuters and has worked for several Southern California news outlets, including the Los Angeles Business Journal and the Los Angeles Daily News. She has covered everything from IPOs to immigration. Uranga is a graduate of the Columbia School of Journalism and California State University Northridge. A Los Angeles native, she lives with her husband, son and their felines.
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Tech Is Upsetting the Table at This Year's Upfronts
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Are the upfronts turning into TV execs’ personal “Black Mirror'' episode?
The annual feeding frenzy—in which C-suite television executives auction off highly-viewed (and costly) advertising time slots— is changing as new streaming behemoths shake up the market. The event often gives viewers and industry watchers insight on what shows are poised to become cultural phenomena, but that too seems to be disrupted at this year’s proceedings.
It’s been two years since major networks and television players convened in New York for a week, and it’s clear that technology is going to change a lot about how the process works.
Streaming, a popular way to view content, doesn’t follow traditional ad slots the way broadcast does. Nonetheless, last year ad-enabled streaming services–including Peacock and Hulu–slurped up a large slice of ad dollars. But this year may prove a turning point, as services like HBOMax and Disney Plus begin tinkering with ad-laced streaming, and Netflix promises to quickly roll out an ad-supported subscription tier. Large networks like ABC and NBC will have to start competing with streaming for the favor of companies and their ad money.
Another thing changing the market: the ads themselves. With more data at their fingertips, streaming services can offer far more personalized and targeted services than their network counterparts. Netflix and Disney collect mountains of data that can gauge what ads are most relevant to their viewers. That’s a huge plus for advertisers, even if streaming services like Disney restrict what kind of ads it will show.
Legacy TV companies have already taken note. NBCUniversal took great pains at Monday’s pitch meeting to offer their Peacock streaming service as an example of a dual streaming-and-broadcast model and lambasted streaming services that once showed disdain for advertisers and ad breaks.
“At those companies, advertising could seem like an afterthought… or even worse, a new idea for a revenue stream, but not here,” NBCUniversal’s ad sales chief Linda Yaccarino said, according to The Hollywood Reporter. “At NBCUniversal, advertising has always been an asset for our business… designed to enhance your business.”
Adding to the instability, Nielsen ratings, which has been the universal standard for measuring viewership, is being challenged. The company’s ratings were once the gold standard used, in part, to determine the time slots and networks that had the most viewers (and which became the most coveted by advertisers).
Last year, Variety reported major networks complained that the company was likely undercounting viewership due to pandemic-related restrictions, like being unable to go into peoples’ homes and making sure the data-collecting technology was properly working. In its wake, software-enabled startups have popped up to better gather data remotely.
Washington-based iSpot.tv received a $325 million investment from Goldman Sachs after acquiring similar companies including El Segundo-based Ace Metrix and Temecula-based DRMetrix. Pasadena-based tvScientific raised $20 million in April to glean adtech data from smart tvs. Edward Norton’s adtech firm EDO raised $80 million in April and booked a deal with Discovery ahead of the upfronts.
Nielsen also lost its accreditation with the Media Ratings Council, and without a standard ratings guide for the industry, navigating the upfronts will be a far more uncertain and nebulous process for both networks and advertisers.
With tens of billions of dollars on the line, advertisers are demanding more than just well-produced shows networks and streaming services alike—sophisticated ad placements is the name of the game.
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Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
Explore Los Angeles Like a Tourist with Atlas Obscura's New Guide
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
The Los Angeles Tourism Department partnered with curiosities and travel website Atlas Obscura for a first of its kind digital interactive map of L.A. County’s top attractions, just in time for the summer influx of tourists.
Visitors to L.A. – or locals looking for a fun reason to leave their apartments – can scroll the interactive map on a browser or download the app.
Image courtesy of the L.A. Tourism Dept.
The “Discover Los Angeles” map can be broken down by neighborhood or by a series of “guides,” which all feature as part of the larger promotional campaign roll-out known as the Explorer’s Guide to L.A
Atlas Obscura and the Tourism Department also published a hardcover edition of the Explorer’s Guide, along with several other speciality breakout guides, including the Meeting Planners Guide, artistic Visitor’s Map and, for those with more expensive tastes, the L.A. Luxury Guide to the city’s pricier pursuits. The paper versions of the guides have QR codes for travelers to scan and take information with them on the go.
This year’s collaboration with Atlas Obscura gives the Tourism Department’s previous guide a much-needed update – it was previously a whopping 136-page PDF document created in 2020.
The Explorer’s Guide includes a mix of places you’d expect to see on the map, like Griffith Park and the museum at the La Brea Tar Pits. It also has some unlikely spots sourced from Atlas Obscura’s network of local explorers who recommended their favorite places to visit: the Palos Verdes Peninsula, Venice Canals or the Watts Towers, a stunning, monumental public art exhibit of mosaic steel towers that was built by one Italian immigrant over a 34-year period.
30 neighborhoods are discussed in the guide, from classic tourist destinations like Hollywood and beach cities like Santa Monica and Venice to lesser-known but still exciting enclaves like Leimert Park, Frogtown and Little Ethiopia. There’s also several maps for specific interests – taqueria lovers will find new spots to nosh with the taco map, and there’s also a map of the Downtown Arts District, spots to stargaze and sports venues.
“For myself and the writers and editors on this project, many of them L.A. natives, getting to write and curate the official visitors guide to the city of L.A. was an absolute dream,” Atlas Obscura co-founder Dylan Thuras said in a statement. “We hope that these guides will inspire all the curious travelers arriving in L.A., to try new things, as well as providing new adventures for longtime L.A. residents. There is really no limit to what L.A. has to offer.”
Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him
Tech Groups Push Back Against Texas’ Controversial New Social Media Law
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Two groups representing social media giants are trying to block a Texas law protecting users’ political social media content.
NetChoice—whose members include the Culver City-based video-sharing app TikTok—and the Computer & Communications Industry Association (CCIA) filed an emergency application with the Supreme Court, the Washington Post reported Friday. HB 20, which went into effect Wednesday, allows residents who believe they were unfairly censored to sue social media companies with over 50 million U.S. users. Tech companies would also have to integrate a system for users to oppose potential content removal.
The law, which was initially signed by Governor Greg Abbott in September, was previously barred by a federal district judge but was lifted by the U.S. Court of Appeals for the 5th Circuit in New Orleans. NetChoice and CCIA claim the law violates the First Amendment and seek to vacate it by filing the application with Justice Samuel A. Alito Jr.
“[The law] strips private online businesses of their speech rights, forbids them from making constitutionally protected editorial decisions, and forces them to publish and promote objectionable content,” NetChoice counsel Chris Marchese said in a statement.
The two lobbying groups also represent Facebook, Google and Twitter. The latter is undergoing its own censorship conundrum, as Elon Musk has made it a central talking point in his planned takeover.
Tech companies and policymakers have long clashed on social media censorship—a similar law was blocked in Florida last year, though Governor Ron DeSantis still hopes it will help in his fight against Disney. In the wake of the 2021 insurrection in the capital, Democratic lawmakers urged social media companies to change their platforms to prevent fringe political beliefs from gaining traction.
Conservative social media accounts like Libs of TikTok have still managed to gain large followings, and a number of right-wing platforms have grown from the belief that such sentiments lead to censorship.
Having citizens enforce new laws seems to be Texas’ latest political strategy. A 2021 state law allows anyone to sue clinics and doctors who help people get an abortion, allowing the state to restrict behavior while dodging responsibility.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.