George Floyd Protests: Scooters Used as Barricades, LA Under Curfew Again

George Floyd Protests: Scooters Used as Barricades, LA Under Curfew Again
Photo by Logan Weaver on Unsplash

Here are the latest headlines regarding how the protests around the killing of George Floyd are impacting the Los Angeles startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for the latest update.

Today:

  • MagicLinks CEO hopes his company's actions will have ripple effects inside and out
  • Scooters, just redeployed, are pulled off city streets after becoming fodder for barricades
  • L.A. braces for more curfews after a day of peaceful protests

    MagicLinks CEO hopes his company's actions will have ripple effects inside and out

    s.magik.at

    Brian Nickerson, CEO of Venice-based MagicLinks, which provides tools to online video creators to help them earn money through e-commerce, sent an open letter this week to his 25 employees and the 20,000-odd creators and brands in his company's ecosystem.

    "Dear MagicLinks Community," the letter began. "Black. Lives. Matter. Our collective way of being, of relating, needs to change. Now."

    "To move from words to action," as Nickerson put it to dot.LA, MagicLinks will also be donating cash to the NAACP, the Alliance of Californians for Community Empowerment (ACCE) and the People's City Council. The company is also matching employee donations and giving paid time-off to those who feel they need it, for whatever reason.

    "But it's more than the moment," Nickerson said. "How do we systematically change this?"

    Nickerson wants the actions that MagicLinks has already taken to galvanize further action. One plan his company has is to put together a panel of black and minority creators to raise awareness of systemic biases among brands in casting and promotional decisions.

    Nickerson was deliberate in composing the letter and deciding which initial actions to take.

    "It starts with listening and trying to empathize as best we can and understanding the fears of the people who are most directly impacted by this," he said. To that end, Nickerson and his team sought to create a safe space for MagicLinks' black employees to share how the current unrest and its precursors make them feel. One employee spoke of having a relative on the East Coast who was recently jailed, but no one in her family knew where. Another described having to occasionally fear for his life, and the nightmare that his absence would bring upon his mother.

    Nickerson, who describes himself as "white, male and privileged," then sought feedback from black colleagues about what to put in his letter. In his first draft, he included a personal anecdote about learning how his grandparents had faced their own form of racism. But after consulting with his advisory team, that wasn't the right message.

    "This isn't about my experience right now," Nickerson reflected. "It's sitting with the scourge of racism that's been in our country since its founding and just sitting with that and knowing that it exists and asking what we can do to change it."

    In his letter Nickerson invokes a Hawaiian prayer, which he wrote "can be used as a tool to heal the racism and prejudice within each of us." The prayer: I'm sorry. Please forgive me. Thank you. I love you.

    Response to his letter has mostly been positive, Nickerson said, with a few exceptions. Some clients and partners have threatened to cut ties. Nickerson's initial reaction was to simply write them off, but he has found power in invoking that same Hawaiian prayer in these interactions.

    "Those are people that probably need to hear the message more than anyone else," he noted.

    MagicLinks' actions in the wake of the ongoing unrest and the COVID-19 pandemic are the culmination of a change of heart in Nickerson.

    "I used to think that as a small startup, once we were successful, then we can do right," he said. "I've changed that dramatically: we have to be doing right as we're going. Even if our dollar contribution to certain causes isn't what Facebook or Google can do, it's important to instill that in the culture and DNA of a company."

    Nickerson now wants to empower MagicLinks' network of creators to have more social impact, and for his letter to resonate within his team and out to the community of brands and talent.

    "Small actions have ripple effects," he said.

    — Sam Blake

    Scooters, just redeployed, are pulled off city streets after becoming fodder for barricades

    In the last two years, e-scooters have become a common sight on city sidewalks. In the last few days they have taken on a new role as tools of resistance since they are light enough to pick up but heavy enough to cause serious damage. The largest company, Bird, has been criticized in the past for a lack of diversity and for avoiding black neighborhoods.

    Social media images have shown protestors using scooters to block off city streets in downtown Los Angeles and tossing them into a fire in Paris.

    Companies have reacted by pulling their scooters from cities, according to Mashable. The timing is terrible since companies had just begun to redeploy scooters as cities eased coronavirus restrictions.

    Bird's headquarters is not far from where riots broke out in Santa Monica. Employees have criticized the company for a lack of diversity, which was made worse by massive layoffs in March that disproportionately effected minorities. The company's former chief legal officer once said Bird should not put scooters in black neighborhoods like Crenshaw because people might steal them, according to The Verge.

    The company's only statement on protests has been this tweet on Sunday:

    L.A. braces for more curfews after a day of peaceful protests

    Windows in the upscale Brentwood neighborhood of L.A. were boarded up Tuesday night.

    Thousands of people streamed along Hollywood streets that normally teem with tourists. They protested downtown at the foot of City Hall and marched in the San Fernando Valley. The signs read "No Justice No Peace," "BLM," "Stop Killing." A week of national protests over the killing of George Floyd by a Minnesota police officer continued as people of all colors poured into the streets in outrage.

    Frustration over years of police brutality directed at black men and continued inequities in education, health and housing has fueled a national rage. It's also provoked some of America's top corporate players from Nordstrom to TikTok to respond in solidarity with the Black Lives Matter movement. Companies across the music industry, many whose top executive ranks are devoid of black Americans, staged a 'Blackout Tuesday', to reflect and hold conversations about how to support the black community. Other businesses outside the music industry followed suit.

    At the same time, the protests seemed to grow even larger after a weekend that was marred by vandalism and looting, across the country as fringe groups broke into stores. Thousands have been arrested, the Los Angeles Times reported, as vandals ravaged some of the toniest neighborhoods including Santa Monica, downtown and Beverly Hills, spurring the national guard to be called in.

    But on Tuesday afternoon, it appeared that peaceful protests reigned across the region as a concerned Los Angeles County and city issued curfews for 6 p.m. until 6 a.m. Wednesday.

    "We are keeping the curfew in place tonight to protect everyone's safety and help our first responders keep the peace," said Mayor Eric Garcetti.

    Exceptions to the curfew are in place for emergency responders, people going to and from work, and anyone traveling to and from participating in voting. There are elections in Pico Rivera and Commerce.

    Santa Monica and Beverly Hills, which saw extensive damage in the previous days, set a citywide curfew from 1 p.m. until 5:30 a.m. Wednesday. Santa Monica's curfew is from 2 p.m. until 5:30 a.m. on Wednesday.

    "We continue to grieve for the losses to our businesses and neighborhoods on Sunday, and we continue to be outraged over the death of George Floyd and the unacceptable persistence of institutional racism," said Santa Monica Mayor Kevin McKeown in a statement. "Nonetheless, on Monday we showed that we can learn from tragedy, get back up, and commit ourselves to a better city."

    — Rachel Uranga




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      Here’s Why Streaming Looks More and More Like Cable

      Lon Harris
      Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
      Here’s Why Streaming Looks More and More Like Cable
      Evan Xie

      The original dream of streaming was all of the content you love, easily accessible on your TV or computer at any time, at a reasonable price. Sadly, Hollywood and Silicon Valley have come together over the last decade or so to recognize that this isn’t really economically viable. Instead, the streaming marketplace is slowly transforming into something approximating Cable Television But Online.

      It’s very expensive to make the kinds of shows that generate the kind of enthusiasm and excitement from global audiences that drives the growth of streaming platforms. For every international hit like “Squid Game” or “Money Heist,” Netflix produced dozens of other shows whose titles you have definitely forgotten about.

      The marketplace for new TV has become so massively competitive, and the streaming landscape so oversaturated, even relatively popular shows with passionate fanbases that generate real enthusiasm and acclaim from critics often struggle to survive. Disney+ canceled Luscasfilm’s “Willow” after just one season this week, despite being based on a hit Ron Howard film and receiving an 83% critics score on Rotten Tomatoes. Amazon dropped the mystery drama “Three Pines” after one season as well this week, which starred Alfred Molina, also received positive reviews, and is based on a popular series of detective novels.

      Even the new season of “The Mandalorian” is off to a sluggish start compared to its previous two Disney+ seasons, and Pedro Pascal is basically the most popular person in America right now.

      Now that major players like Netflix, Disney+, and WB Discovery’s HBO Max have entered most of the big international markets, and bombarded consumers there with marketing and promotional efforts, onboarding of new subscribers inevitably has slowed. Combine that with inflation and other economic concerns, and you have a recipe for austerity and belt-tightening among the big streamers that’s virtually guaranteed to turn the smorgasbord of Peak TV into a more conservative a la carte offering. Lots of stuff you like, sure, but in smaller portions.

      While Netflix once made its famed billion-dollar mega-deals with top-name creators, now it balks when writer/director Nancy Meyers (“It’s Complicated,” “The Holiday”) asks for $150 million to pay her cast of A-list actors. Her latest romantic comedy will likely move over to Warner Bros., which can open the film in theaters and hopefully recoup Scarlett Johansson and Michael Fassbender’s salaries rather than just spending the money and hoping it lingers longer in the public consciousness than “The Gray Man.”

      CNET did the math last month and determined that it’s still cheaper to choose a few subscription streaming services like Netflix and Amazon Prime over a conventional cable TV package by an average of about $30 per month (provided you don’t include the cost of internet service itself). But that means picking and choosing your favorite platforms, as once you start adding all the major offerings out there, the prices add up quickly. (And those are just the biggest services from major Hollywood studios and media companies, let alone smaller, more specialized offerings.) Any kind of cable replacement or live TV streaming platform makes the cost essentially comparable to an old-school cable TV package, around $100 a month or more.

      So called FAST, or Free Ad-supported Streaming TV services, have become a popular alternative to paid streaming platforms, with Fox’s Tubi making its first-ever appearance on Nielsen’s monthly platform rankings just last month. (It’s now more popular than the first FAST service to appear on the chart, Paramount Global’s Pluto TV.) According to Nielsen, Tubi now accounts for around 1% of all TV viewing in the US, and its model of 24/7 themed channels supported by semi-frequent ad breaks couldn’t resemble cable television anymore if it tried.

      Services like Tubi and Pluto stand to benefit significantly from the new streaming paradigm, and not just from fatigued consumers tired of paying for more content. Cast-off shows and films from bigger streamers like HBO Max often find their way to ad-supported platforms, where they can start bringing in revenue for their original studios and producers. The infamous HBO Max shows like “The Nevers” and “Westworld” that WBD controversially pulled from the HBO Max service can now be found on Tubi or The Roku Channel.

      HBO Max’s recently-canceled reality dating series “FBoy Island” has also found a new home, but it’s not on any streaming platform. Season 3 will air on TV’s The CW, along with a new spinoff series called (wait for it) “FGirl Island.” So in at least some ways, “30 Rock” was right: technology really IS cyclical. - Lon Harris

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      As TikTok Faces a Ban, Competitors Prepare to Woo Its User Base

      Kristin Snyder

      Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

      As TikTok Faces a Ban, Competitors Prepare to Woo Its User Base
      Evan Xie

      This is the web version of dot.LA’s daily newsletter. Sign up to get the latest news on Southern California’s tech, startup and venture capital scene.

      Another day, another update in the unending saga that is the potential TikTok ban.

      The latest: separate from the various bills proposing a ban, the Biden administration has been in talks with TikTok since September to try and find a solution. Now, having thrown its support behind Senator MarkWarner’s bill, the White House is demanding TikTok’s Chinese parent company, ByteDance, sell its stakes in the company to avoid a ban. This would be a major blow to the business, as TikTok alone is worth between $40 billion and $50 billion—a significant portion of ByteDance’s $220 billion value.

      Clearly, TikTok faces an uphill battle as its CEO Shou Zi Chew prepares to testify before the House Energy and Commerce Committee next week. But other social media companies are likely looking forward to seeing their primary competitor go—and are positioning themselves as the best replacement for migrating users.

      Meta

      Last year, The Washington Post reported that Meta paid a consulting firm to plant negative stories about TikTok. Now, Meta is reaping the benefits of TikTok’s downfall, with its shares rising 3% after the White House told TikTok to leave ByteDance. But this initial boost means nothing if the company can’t entice creators and viewers to Instagram and Facebook. And it doesn’t look promising in that regard.

      Having waffled between pushing its short-form videos, called Reels, and de-prioritizing them in the algorithm, Instagram announced last week that it would no longer offer monetary bonuses to creators making Reels. This might be because of TikTok’s imminent ban. After all, the program was initially meant to convince TikTok creators to use Instagram—an issue that won’t be as pressing if TikTok users have no choice but to find another platform.

      Snap

      Alternatively, Snap is doing the opposite and luring creators with an ad revenue-sharing program. First launched in 2022, creators are now actively boasting about big earnings from the program, which provides 50% of ad revenue from videos. Snapchat is clearly still trying to win over users with new tech like its OpenAI chatbot, which it launched last month. But it's best bet to woo the TikTok crowd is through its new Sounds features, which suggest audio for different lenses and will match montage videos to a song’s rhythm. Audio clips are crucial to TikTok’s platform, so focusing on integrating songs into content will likely appeal to users looking to recreate that experience.

      YouTube

      With its short-form ad revenue-sharing program, YouTube Shorts has already lured over TikTok creators. It's even gotten major stars like Miley Cyrus and Taylor Swift to promote music on Shorts. This is likely where YouTube has the best bet of taking TikTok’s audience. Since TikTok has become deeply intertwined with the music industry, Shorts might be primed to take its spot. And with its new feature that creates compiles all the videos using a specific song, Shorts is likely hoping to capture musicians looking to promote their work.

      Triller

      The most blatant attempt at seducing TikTok users, however, comes from Triller, which launched a portal for people to move their videos from TikTok to its platform. It’s simple, but likely the most effective tactic—and one that other short-form video platforms should try to replicate. With TikTok users worried about losing their backlog of content, this not only lets users archive but also bolsters Triller’s content offerings. The problem, of course, is that Triller isn’t nearly as well known as the other platforms also trying to capture TikTok users. Still, those who are in the know will likely find this option easier than manually re-uploading content to other sites.

      It's likely that many of these platforms will see a momentary boost if the TikTok ban goes through. But all of these companies need to ensure that users coming from TikTok actually stay on their platforms. Considering that they have already been upended by one newcomer when TikTok took over, there’s good reason to believe that a new app could come in and swoop up TikTok’s user base. As of right now, it's unclear who will come out on top. But the true loser is the user who has to adhere to the everyday whims of each of these platforms.

      https://twitter.com/ksnyder_db

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      Evan Xie

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