Behind Her Empire Podcast: How Fresh n’ Lean's Founder Grew Her Idea into a $100M Business

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire Podcast: How Fresh n’ Lean's Founder Grew Her Idea into a $100M Business

On today's episode of the Behind Her Empire podcast, we hear from Laureen Asseo, founder and CEO of Fresh n' Lean, one of the largest organic prepared meal delivery service in the United States.


While studying at the Fashion Institute of Design and Merchandising, her father faced serious health problems. Galvanized to help him reverse the damage of years of poor eating habits and inactivity, she founded Fresh n' Lean out of her one-bedroom apartment, at 18 years old.

Talking business was commonplace growing up, and she says her parents were extremely supportive of her endeavor. Of her dad, a serial entrepreneur, she said, "He's my number one fan, always pushing me to do what I want to follow my dreams. And that was really instilled for me at a young age. So that was a super powerful, especially being a woman and being young...."

As she cooked for him, she formulated a business plan. Her goal was to make eating well incredibly easy for people who lack the time or desire to prepare healthy meals. She spent her twenties grinding, while her friends were partying and says "personally now I look back at my life and I'm like, oh my gosh, eleven years went by so fast. And like my whole twenties,...I didn't get to experience a lot....I think that everyone just...chooses the path to go down."

The business grew rapidly and over the past three years, and Laureen says Fresh n' Lean has recorded revenue growth of more than 500%, has a team of 400 employees and is generating over $100 million in revenue without any outside funding.

Hear what Laureen says it takes to build a business as a young woman in an industry largely dominated by men, how she dealt with the many naysayers who thought her idea was impossible and the biggest lessons she's learned over the past decade running her company.

"If I could go back in time, I would tell myself...don't be so hard on yourself and don't...listen so much to what people are saying or wanting to please everybody or just being in that emotional state because it only negatively impacts yourself and...your ability to process properly or to make a decision." -- Laureen Asseo

Laureen Asseo is under 30 years old and the founder and CEO of Fresh n' Lean.


Want to hear more of the Behind Her Empire podcast? Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

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Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled a $10 million Series A funding round led by LRVHealth, which adds to the startup’s $3 million seed round last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

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Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

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Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays

David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

Rivian Stock Roller Coaster Continues as Amazon Van Delivery Faces Delays
Courtesy of Rivian.

Rivian’s stock lost 7% yesterday on the back of news that the company could face delays in fulfilling Amazon’s order for a fleet of electric delivery vans due to legal issues with a supplier. The electric vehicle maker is suing Commercial Vehicle Group (CVG) over a pricing dispute related to the seats that the supplier promised, according to the Wall Street Journal.

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