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XColumn: If a Competitor Calls, What Do I Do?
Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

As a startup, should you take calls from competitors?
I get this question all the time and have grappled with it myself throughout each of my founding ventures, most recently with the launch of our real estate startup, Pacaso. This also came up in my interview with legendary venture capitalist Bill Gurley at the dot.LA Summit last October where, among other things, we talked about dealing with competition as a growing company.
If you're asking this question, first, congratulations. You've launched something that is turning heads, either from interest or concern; making it onto the radar of more established companies in your industry isn't a given, so pat yourself on the back. Second, you're right to ask this question because it's a complicated situation. You want to protect your infant company from those who could copy or destroy it, but you also want (and need) to show it off to the world and open doors for its future. The trouble is, every company who calls you has potential to fall into one of these camps, and usually no one (including them) knows which one at this stage.
So what do you do?
My general opinion is you should always take the calls from potential competitors. Yes, there is the small risk that you are exposing yourself to an existential threat (the Google or Facebook copycat is a common ghost story among startup founders), however, more frequently these conversations plant the seeds for future business development partnerships or exit opportunities that take a year or more to come to fruition. Speaking from personal experience, I can tell you that all 16 acquisitions that we did when I was CEO of Zillow came about only after long courtships.
But don't just pick up the phone unprepared. Competitor calls, like every move you've made thus far, need a plan and a strategy to be successful. Here are three parts of your strategy you need to form before you open your lines of communication:
Establish your fine line between differentiated and dangerous.
As I said, the nightmare scenario of all founders is getting the bigger players so excited about your startup that they copy your idea and kill your company. That clearly does happen, so the goal of your meeting should be to pique their interest but quell their excitement (or panic). Clearly lay out your value proposition, but make sure you are differentiated enough so they don't feel threatened; you don't want your competitors to think you're going to be so successful that you're going to steal their success. And, if you have an ace up your sleeve, keep it there — never share anything that is proprietary, even if it makes your case for differentiation. Side note: while it does help to have an NDA in place, don't rely on it; instead, just avoid sharing confidential information at this early stage.
Stick to your talking points.
Prepare for these conversations as you would for an interview or an investor pitch, because in a way that's exactly what they are. First, determine your meeting goals: Do you see this company as a potential acquirer? Do you see them as a growth catalyst through strategic partnerships? Or are they just a good contact to have with similar goals but in an entirely different swim lane? Figure out what they're worth to you. Second, prepare your talking points: You want to convince them your startup is going to win in its space but not threaten your competitors' space. You want to appear interesting and potentially valuable to them but not on their same strategic path. The ideal outcome from this conversation is that they decide to keep an eye on you from the periphery to potentially buy you or partner with you later. Third, tone down the chest-thumping: In founding your company, you've been the number one evangelist and believe your own PR, but you want to take a more moderate approach to conversations with your competitors.
Also, one area that is too commonly overlooked is who gets to take the calls from would-be competitors. I strongly advise you to limit these conversations to the most senior level, ideally at the C-level, not the vice president or business development level. Small teams assume everyone will know the right thing to do, and most of the time they don't. Make sure you have a policy in place for taking business development calls from any company in your industry or within ancillary services — and that this policy is clearly communicated not just to leadership but to all employees.
Have the conversation at the right time.
Timing is also an important consideration, even though sometimes it will be out of your control. If you believe the competitor could be a valuable partner or acquirer in the future, it generally makes sense to wait to take the call until you're a little further along in your journey so you can credibly give the impression that you're going to win in your space. Plus, in your first few months you will learn much more about how the industry receives your startup and will be better positioned to navigate the conversation. If you believe this competitor is a direct threat, you may want to take the call right away to placate them, potentially buying you time to slip off their radar once the buzz of your launch dies off.
Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.
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Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Culver City-based health care startup Regard, which uses AI-driven software to help physicians accurately diagnose patients, has raised $15.3 million in Series A funding.
Pasadena-based Calibrate Ventures and Colorado-based Foundry Group led the investment in Regard, formerly known as HealthTensor. Other investors that participated in the round include TenOneTen Ventures, Susa Ventures, Brook Byers of Byers Capital and Dropbox CEO Drew Houston. The new funding will be used to grow Regard’s team and customer base, the company said in a press release.
At a time when the clinical health care workforce is suffering from burnout and attrition in the wake of the pandemic, Regard’s technology looks to alleviate some of the pressure on health care workers. The startup’s AI-enabled software is integrated directly into a provider’s system and uses an algorithm to analyze patients’ medical records, allowing physicians to more easily diagnose them.
Since launching its flagship product in 2020, Regard’s technology has been used on more than 30,000 patients, according to the company. The startup charges health care providers around $500 to $700 per month for access, co-founder and CEO Eli Ben-Joseph told dot.LA, with its customers including Torrance Memorial Medical Center, Cedars-Sinai Medical Center and roughly a dozen other hospitals across the U.S.
“We’re building something that’s a game-changer for doctors,” Ben-Joseph said. “It’s helping them catch medical conditions that they would have missed. So regardless of market conditions, we’re able to have value and I think investors saw that and got excited.”
Co-founders from left to right: CEO Eli Ben-Joseph, CTO Thomas Moulia, and COO Nate Wilson. Courtesy of Regard
Founded by pre-med students Ben-Joseph, Nate Wilson and Thomas Moulia in 2017, Regard got its start through Cedars Sinai’s Techstars-backed accelerator program. It was at the accelerator program that Ben-Joseph observed physicians’ workflows and saw the need for a product like Regard’s; he recalled noticing how doctors would constantly pop in and out of a patient’s room, shuttling between the patient and a computer where they could enter data and notes.
“I think that’s why so many doctors are burning out now, as they just don’t have software that really enables them,” Joseph said.
Ben-Joseph—who coupled a bachelor’s degree in bioengineering from MIT with a master’s in computer science from Stanford—noted that Regard’s technology can automatically detect up to 50 of the most common medical conditions, including heart failure, diabetes, obesity, depression and anxiety.
“We have a 90% accuracy rate at the minimum,” he said. “Physicians will look at our software and accept it, but it’s not perfect. We tell physicians to treat it like the relationship [with a] medical student.”
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
This week in “Raises”: A local healthcare startup secured funding to help grow the team and deploy its software to more physicians and hospitals, while Black-led, seed-stage venture capital firm surpassed its goal for its second fund.
Venture Capital
Regard, a Culver City-based healthcare startup using AI software to help physicians diagnose patients, raised a $15.3 million Series A funding round co-led by Calibrate Ventures and Foundry Group.
Homelister, the Santa Monica-based digital brokerage and real estate startup, raised a $10M Series A funding round co-led by M13 and Homebrew.
L.A.-based cybersecurity firm Inspectiv raised an $8.6 million Series A funding round led by StepStone Group.
Foresite Technology Solutions, a Costa Mesa-based technology platform that offers IP management to the construction industry, raised $8 million in funding led by Gallant Capital.
L.A.-based virtual dressing room StyleScan, which uses AI and augmented reality for its virtual dressing room fashion SaaS, raised $1 million in new funding led by Clearbrook Capital.
Santa Ana-based online health care provider platform Sensible Care, raised a $13 million Series A funding round led by Volition Capital.
Funds
MaC Venture Capital, an L.A.-based, Black-led, seed-stage venture capital firm, raised $203 million for its second fund from repeat investors like Goldman Sachs, ICG Advisors, StepStone, the University of Michigan, the George Kaiser Family Foundation and the MacArthur Foundation.
Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (decerrydonato@dot.la).
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
How Braid Theory Plans to Build the Blue Economy from the Port of LA
Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.
San Pedro-based Braid Theory is one of the growing number of accelerators in the country looking to grow the so-called blue economy, which spans a range of ocean-related industries and is estimated at $2.5 trillion a year.
The accelerator is accepting online applications until July 18, with its second-ever program kicking off in August.
This year’s focus will be different from the typical accelerator: Startups in this group will test their products directly with companies active in the ocean economy for four months, collecting data on what works, what doesn’t and further developing proof of concept. Braid Theory will help these startups come up with their business plan and pitches, and connect them to investors and potential partners in the field. In return, it takes an equity warrant that can be converted after three years.
The startups joining Braid Theory typically span industries like port logistics, aquaculture and energy, all of them aiming to test their technologies and untapped opportunities of the burgeoning industry. The accelerator’s goal is to bring those companies from pre-revenue into commercialization.
And all of them are looking to solve challenges within the blue economy ecosystem, many of which have also been exacerbated by the COVID-19 pandemic. With 31% of all goods floating across the ocean to and from the U.S. pass through the Port of L.A. and the Port of Long Beach, COVID-19 strangled supply chains and increased the volume of goods handled at L.A. 's premiere dock by nearly 16% between 2020 and 2021. This created numerous logistical challenges for the dwindling workforce at the nation’s busiest ports while increasing emissions.
“The thing that we're trying to think about are ways in which we can leverage biological systems and software to make more immediate changes in markets that have a low barrier to entry,” Braid Theory co-founder Jim Cooper said of accelerator’s approach to addressing a wide range of climate and logistical issues.
Cooper founded Braid Theory with his colleague Ann Carpenter after the pair left PortTechLA, a maritime and logistics incubator that shuttered in 2016. The two wanted to create an accelerator for port and ocean startups that went beyond logistics and took into account other promising sectors of the ocean economy, including sustainable fish and plant cultivation as well as tools to make the shipping sector more efficient.
Jim Cooper co-founded Braid Theory with his former colleague from PortTechLA, Ann Carpenter.Image courtesy of Braid Theory
Accelerators like Braid Theory are attempting to fill a void in the blue economy ecosystem. Despite being home to several universities with robust maritime research centers and a giant port infrastructure that could be better optimized, few startups survive in Los Angeles due to a lack of early stage funding, according to a 2020 report from the Los Angeles Economic Development Corporation. The accelerator provides funds and lab space and investor connections to nascent startups tackling a wide range of ocean-related problems.
The same report found that ocean startups, particularly early-stage ones, have a difficult time getting funding to accommodate the need for expensive lab equipment like centrifuges, chillers and pipettes. Startups in the blue economy space are primarily funded through federal and state dollars, NGOs and philanthropies, and competitions. But while angel funding has historically been slow to trickle into blue economy startups, some are starting to take note of the size of the market. In the first cohort, eight out of 12 startups received federal funding and investor funding with the help of Braid Theory.
The accelerator’s first graduating class included Florida-based Tampa DeepSea Xplorers, which makes seafaring autonomous vehicles that can scrape the bottom of the ocean and collect data faster for researchers to use as they study climate change impact or source for different medicines. Irvine-based ReCreate Energy is another graduate, which sources algae to create a more sustainable bio-crude oil that can be used at gas and oil refineries. While FlashQ, a Canada-based AI platform, is trying to reduce truck congestion and the emissions caused by them at the port by creating a scheduling platform that optimizes waiting and shipment times.
“The key is the opportunity, the opportunity was there,” Mimi Carter, a biotech investor with the Pasadena Angels, said of the business opportunities in the ocean market. “We saw a market that was unaddressed and is still an emerging market.”
A cluster of cranes at the Port of Long Beach.Photo by DJANA 575/ Shutterstock
To Carter’s credit, L.A. County boasts 75 miles of coastline that the LAEDC expects by 2023 will produce more than $80 billion in regional output, make roughly $50 billion in gross county product, and create over 200,000 direct and indirect jobs, according to a 2020 report. And, according to the Los Angeles Economic Development Corporation, economic and job growth in this sector relies heavily on the creation and implementation of new technologies, making angel investors necessary players in bolstering the ocean economy.
“Not only do we want to be investing in a sustainable product, but someone we count as a first mover,” Carter said of her investment approach. Already, groups like the Pasadena Angels and Techstars L.A. have made investments in the space. Reece Pacheco, a blue economy angel investor, is quietly working on a new venture fund around the blue tech space that hasn’t been announced yet.
“What we're starting to see is there are entrepreneurs who are either coming up through these research firms, or there are entrepreneurs who have cut their teeth elsewhere but care about the ocean,” Pacheco said.
There’s also Braid Theory’s neighbor (and landlord), AltaSea, the nonprofit research hub that has facilitated a number of partnerships with companies across the world.
“We do want to become the leading destination for the blue economy in terms of technology, finance, the education pathways it takes for students to get into these jobs in the future, and then the actual workforce development for the jobs of the future,” said Terry Tamminen, the new CEO of AltaSea.
Braid Theory’s makeshift shipping container-turned-lab is next door to a slew of other startups and projects in the blue economy space. USC researchers are incubating bubbling cauldrons of kelp that could create biofuels and alternative food sources. While Oceanographer Robert Ballard, who found the Titanic wreckage in 1985, set up a sea exploration program a few doors down.
“The ocean is more than a destination for tourists and a place for Jacques Cousteau and David Attenborough to go diving,” Tamminen said. “It's actually something right at our doorstep that we need to protect for our own survival, but it’s also an economic opportunity.”
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Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.