Disney has poached a top gaming executive from Apple to oversee the media giant’s foray into the metaverse.
The Burbank-based company has hired Mark Bozon to be its vice president of Next Generation Storytelling creative experiences, Variety first reported on Friday. In that role, Bozon will play a key part in crafting Disney’s strategy for the metaverse—the loosely-defined term for immersive, virtual reality-aided online experiences.
Mark Bozon, VP of Next Generation Storytelling creative experiences.
Courtesy of The Walt Disney Company
Bozon arrives as Disney has looked to beef up its metaverse team in recent months. In February, the company promoted Mike White to senior vice president of Next Generation Storytelling & Consumer Experiences group—a cross-divisional initiative encompassing its wider metaverse ambitions. It has also looked to boost its operations around NFTs, the digital assets verified by blockchain technology that could play a big role in the metaverse.
Bozon spent 12 years at Apple, most recently serving as games creative director at the tech giant’s Apple Arcade video game service, according to his LinkedIn profile. He will report to White at Disney, where he will be responsible for leading the Next Generation Storytelling group’s creative vision and building a team focused on “interconnected consumer experiences across immersive new storytelling canvases,” a Disney spokesperson told dot.LA.
That echoes what Disney CEO Bob Chapek told CNBC in February, when he described the metaverse as “a third dimension of the canvas that we let our creative people paint.” Chapek noted that the company could parlay the digital realm across its wide array of assets, from film and media to theme parks and resorts. Thus far, Disney’s moves include bringing augmented reality to its theme parks and selling digital artwork using its vast trove of intellectual property.
“If the metaverse is the blending of the physical and the digital in one environment, who can do it better than Disney?” Chapek said.
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