Former Partner at 'Wolf of Wall Street' Firm Launches a Social Site for Ex Cons

Sarah Favot

Favot is an award-winning journalist and adjunct instructor at USC's Annenberg School for Communication and Journalism. She previously was an investigative and data reporter at national education news site The 74 and local news site LA School Report. She's also worked at the Los Angeles Daily News. She was a Livingston Award finalist in 2011 and holds a Master's degree in journalism from Boston University and BA from the University of Windsor in Ontario, Canada.

Wolf of Wall Street

A one-time partner in the New York brokerage firm made famous by "The Wolf of Wall Street" film has launched a social media site for people like him — the formerly incarcerated.

Richard Bronson debuted Los Angeles-based Commissary Club in beta just three weeks ago and already has thousands of people on a wait list. Bronson aims to reach an estimated 70 million Americans who have a criminal record, whether it resulted from years in prison or an arrest without a conviction.


"There's virtually no way for them to connect to one another," Bronson said. "People with records tend to lead solitary lives living in the shadows, sort of ashamed or afraid to emerge out of fear they'll get in trouble or they'll be ostracized, which is certainly understandable."

He hopes the site will help people get jobs, housing, financial services, legal advice and even dates.

Bronson, 66, said the film starring Leonardo DiCaprio, which depicts the high life and criminality at the firm, was "fairly accurate." He left Stratton Oakmont to establish his own firm in Miami that grew to 500 employees and continued to defraud clients.

"Needless to say, my life took some interesting turns, but unfortunately, I also broke some laws along the way," he said. "While I wish I could have some good excuse, the only thing I have to say is that I was stupid and greedy."

Richard BronsonRichard Bronson served a 22-month prison sentence after he pleaded guilty to securities fraud

He served a 22-month prison sentence after he pleaded guilty to securities fraud, a relatively lenient sentence because he repaid those who suffered losses.

In 2017, after he got out of prison, he founded 70 Million Jobs, a for-profit employment platform that was supported by Y Combinator funding. Being a white man with a college education, he realized there were millions of others who had less privilege and would have an even harder time establishing a life outside of prison walls.

"For me, going from a life of Ferraris and supermodels and private jets and drug taking and gambling millions of dollars and this crazy life, and then going to prison where I'm scrubbing toilets for 100 guys behind bars, that typically changes a person, and it should," he said.

The Prison Policy Initiative estimates that more than 27% of the formerly incarcerated were unemployed as of 2018. The goal of 70 Million Jobs was to create 1 million jobs, but Bronson estimates that figure to be about 2,500 now, though it's difficult to quantify because they don't track all of their users. The company works with employers like Denny's, Uber, Jack in the Box and Skechers.

Kory Harp, MOD Pizza's program manager for opportunity employment, said about 25% to 29% of its workforce are second chancers. The company, which has 495 stores in the U.S. and Canada, works with 70 Million Jobs to place new employees.

Lupe Villegas, who is a district manager for MOD Pizza in Central and Northern California and was formerly incarcerated himself, said the best employees are those who are eager and humble.

"Are you hungry enough to keep a job and be moldable for us and can accept feedback? Those are the people who are successful," he said.

To date, 70 Million Jobs, which moved its headquarters from San Francisco to L.A. more than a year ago, has raised $1.6 million from investors and is seeking an additional $2 million.

Bronson said while venture capitalists believed in the mission of 70 Million Jobs, they had trouble seeing how it could be lucrative. Despite the issues he encountered, the company became profitable at the beginning of this year and it had plans for a Series A funding round at the end of the year, but then the pandemic hit.

Many of the people who found jobs through 70 Million Jobs work in warehouses, construction and manufacturing — jobs where you can't work from home.

"Our business went from really taking off to literally zero, virtually overnight," he said.

As funding started drying up, Bronson pivoted to the social media site, which was in the long-term plans, but was now accelerated.

The plan is to partner with companies and services that want to target to this population.

"Together, they have formidable buying power, but nobody markets a single thing to them," Bronson said. "Not only is that wrong, but it almost represents a seminal business opportunity as well."

Bronson hopes it will be an all-encompassing platform, like the AARP for seniors.

He declined to give details about what companies they've partnered with since the site is in its beginning stages and negotiations are underway.

He envisions running shoe, music, entertainment and video-gaming companies will want to market to this audience as well as financial institutions, mobile phone companies, legal services and, of course, potential employers.

Kevin Bruce, who served 35 years in prison for second-degree murder, was a beta tester for the site. He works for San Francisco-based Checkr, a startup tech company that performs background checks for companies like Uber and Lyft.

He said shame is the reason why Commissary Club is needed for those who've been convicted of crimes because you're in a network where people already know that you have a criminal past.

"I didn't have to explain myself, these people already knew, that takes so much stress out of the interview process that you can't even imagine.," he said. "It takes the shame out of the game."

It also can help with dating life.

"If I had to go on Tinder to look for a date, I'm not going to get very far," he said.

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How the 'Thrift Haul' Boosted Secondhand Ecommerce Platforms

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
How the 'Thrift Haul' Boosted Secondhand Ecommerce Platforms
Evan Xie

If you can believe it, it’s been more than a decade since rapper Macklemore extolled the virtues of thrift shopping in a viral music video. But while scouring the ranks of vintage clothing stores looking for the ultimate come-up may have waned in popularity since 2012, the online version of this activity is apparently thriving.

According to a new trend story from CNBC, interest in “reselling” platforms like Etsy-owned Depop and Poshmark has exploded in the years since the start of the COVID-19 pandemic and lockdown. In an article that spends a frankly surprising amount of time focused on sellers receiving death threats before concluding that they’re “not the norm,” the network cites the usual belt-tightening ecommerce suspects – housebound individuals doing more of their shopping online coupled with inflation woes and recession fears – as the causes behind the uptick.

As for data, there’s a survey from Depop themselves, finding that 53% of respondents in the UK are more inclined to shop secondhand as living costs continue to rise. Additional research from Advance Market Analytics confirms the trend, citing not just increased demand for cheap clothes but the pressing need for a sustainable alternative to recycling clothing materials at its core.

The major popularity of “thrift haul” videos across social media platforms like YouTube and TikTok has also boosted the visibility of vintage clothes shopping and hunting for buried treasures. Teenage TikToker Jacklyn Wells scores millions of views on her thrift haul videos, only to get routinely mass-accused of greed for ratching up the Depop resell prices for her coolest finds and discoveries. Nonetheless, viral clips like Wells’ have helped to embed secondhand shopping apps more generally within online fashion culture. Fashion and beauty magazine Hunger now features a regular list of the hottest items on the re-sale market, with a focus on how to use them to recreate hot runway looks.

As with a lot of consumer and technology trends, the sudden surge of interest in second-hand clothing retailers was only partly organic. According to The Drum, ecommerce apps Vinted, eBay, and Depop have collectively spent around $120 million on advertising throughout the last few years, promoting the recent vintage shopping boom and helping to normalize second-hand shopping. This includes conventional advertising, of course, but also deals with online influencers to post content like “thrift haul” videos, along with shoutouts for where to track down the best finds.

Reselling platforms have naturally responded to the increase in visibility with new features (as well as a predictable hike in transaction fees). Poshmark recently introduced livestreamed “Posh Shows” during which sellers can host auctions or provide deeper insight into their inventory. Depop, meanwhile, has introduced a “Make Offer” option to fully integrate the bartering and negotiation process into the app, rather than forcing buyers and sellers to text or Direct Message one another elsewhere. (The platform formerly had a comments section on product pages, but shut this option down after finding that it led to arguments, and wasn’t particularly helpful in making purchase decisions.)

Now that it’s clear there’s money to be made in online thrift stores, larger and more established brands and retailers are also pushing their way into the space. H&M and Target have both partnered with online thrift store ThredUp on featured collections of previously-worn clothing. A new “curated” resale collection from Tommy Hilfiger – featuring minorly damaged items that were returned to its retail stores – was developed and promoted through a partnership with Depop, which has also teamed with Kellogg’s on a line of Pop-Tarts-inspired wear. J.Crew is even bringing back its classic ‘80s Rollneck Sweater in a nod to the renewed interest in all things vintage.

Still, with any surge of popularity and visibility, there must also come an accompanying backlash. In a sharp editorial this week for Arizona University’s Daily Wildcat, thrift shopping enthusiast Luke Lawson makes the case that sites like Depop are “gentrifying fashion,” stripping communities of local thrift stores that provide a valuable public service, particularly for members of low-income communities. As well, UK tabloids are routinely filled with secondhand shopping horror stories these days, another evidence point as to their increased visibility among British consumers specifically, not to mention the general dangers of buying personal items from strangers you met over the internet.

How to Startup: Mission Acquisition

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

How to Startup: Mission Acquisition

Numbers don’t lie, but often they don’t tell the whole story. If you look at the facts and figures alone, launching a startup seems like a daunting enterprise. It seems like a miracle anyone makes it out the other side.

  • 90% of startups around the world fail.
  • On average, it takes startups 2-3 years to turn a profit. (Venture funded startups take far longer.)
  • Post-seed round, fewer than 10% of startups go on to successfully raise a Series A investment.
  • Less than 1% of startups go public.
  • A startup only has a .00006% chance of becoming a unicorn.

Ouch.

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From The Vault: VC Legend Bill Gurley On Startups, Venture Capital and Scaling

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

Bill Gurley in a blue suit
Bill Gurley

This interview was originally published on December of 2020, and was recorded at the inaugural dot.LA Summit held October 27th & 28th.

One of my longtime favorite episodes of Office Hours was a few years ago when famed venture capitalist Bill Gurley and I talked about marketplace-based companies, how work-from-home will continue to accelerate business opportunities and his thoughts on big tech and antitrust.

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