If the Metaverse is Officially Over, Someone Should Tell Apple

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
If the Metaverse is Officially Over, Someone Should Tell Apple
Evan Xie

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Disney CEO Bob Iger recently announced plans to lay off around 7,000 employees over the next few months, as part of a broader effort to slash costs. (Iger hopes to save $5.5 billion in total, with $3 billion of that coming from the content side of the company.) Today, the Wall Street Journal reports that some of these losses will come from the company’s “next-generation storytelling and consumer experiences unit,” including the relatively small division that was working on metaverse development and strategy.


Disney’s 50-employee metaverse group was put in place by previous CEO Bob Chapek in February 2022, and was led by former consumer products executive Mike White. The team had been tasked with finding ways to use cutting-edge technologies to tell interactive stories utilizing Disney’s familiar stable of IP and branded characters. In a memo sent at the time of its creation, Chapek said he envisioned the team creating “an entirely new paradigm for how audiences experience and engage with [Disney] stories.”

According to WSJ, most of the team will lose their jobs, while White will remain with the company in a different role. Beyond just branded Metaverse apps, the team was also investigating ways to integrate AR and VR technology into Disney’s theme park attractions, fantasy sports offerings, and other consumer-facing experiences.

Notably, it wasn’t just Chapek who was eager to explore opportunities in the metaverse. Just one year ago, Iger personally invested in the tech startup Genies Inc., which helps users to create their own bespoke metaverse avatars. In his “exit interview” with New York Times reporter Kara Swisher upon exiting Disney the last time, in January of 2022, Iger spoke enthusiastically about his vision for a “dispersed metaverse,” in which users would maintain a single avatar and use it to explore a variety of separate digital realms and experiences.

Is the metaverse dead?

In just one short year, the metaverse trend seems to have not only stalled out but even reversed. It was only in late 2021 when Facebook’s parent company rebranded itself as “Meta,” putting its metaverse ambitions front and center, and they’re already in the midst of their own round of painful layoffs. Meta plans to shed around 10,000 employees in waves over the next few months, while winding down support for once-hyped web3 initiatives like NFTs. In February, Microsoft shut down its own metaverse team of nearly 100 employees, which had been focused on potential industrial applications for the technology. In September of 2022, Snapchat cut 20% of its employee base and abandoned its own AR and web3-related projects.

There are always a variety of factors at play in any kind of big-picture, industry-wide trend, but a distinct lack of interest in the virtual metaverse projects from the mainstream public inarguably lies at the heart of this sentiment shift. Back in October of 2022, WSJ reported on internal Meta documents that confirmed slower-than-expected adoption of the company’s metaverse tools and initiatives, particularly the flagship consumer offering, Horizon Worlds. Meta had originally set a goal of 500,000 monthly active Horizon Worlds users by the close of 2022; by October, that figure was sitting around 200,000.

Most Horizon Worlds visitors generally stopped returning to the app after their first month, and by the fall, the app’s user base was already shrinking rather than growing. According to internal Meta stats, only 9% of the app’s environments are ever visited by more than 50 people, and most Horizon Worlds’ creations have never been visited a single time. Surveys of Meta users cited issues like glitchy technology, underpopulated environments, and an overall lack of clarity about how to use the app as significant problems.

These issues also compound one another over time. If Horizon Worlds develops a reputation for always being sadly depopulated and empty, it only becomes more difficult to convince new people to join, thus making the place feel more popular and inviting. Game developers and marketing experts reading articles and newsletters just like this one, about a virtual metaverse in instant decline, and inevitably turn their attention elsewhere, potentially costing the metaverse its much-needed killer application.

Is there any hope?

Still, it’s premature to start writing the final Metaverse obituary just yet. There remain some obscure signs of hope that the idea’s reputation could still rebound down the road, particularly if a popular app ever gets released. Apple has continued work behind the scenes on its unreleased AR/VR headset, despite potentially entering the market with a few key disadvantages. The device will apparently cost around $3000, will have an external battery that needs to be replaced every few hours, and according to Bloomberg, it’s uncomfortable to wear. Additionally, the headset seems likely to launch without a standout must-have app or game. Nonetheless, CNET reports that Apple executives expect interest in the project to build over time.

VentureBeat also notes that, even if direct consumer interest in the metaverse continues to stall out, other applications could nonetheless find their way to market. Siemens Energy reports that metaverse applications could potentially save the company’s maintenance and inspection teams billions of dollars by eliminating downtime. And even if gamers never embrace bringing VR headsets into their homes for personal use, theme parks, media companies, and other businesses seem likely to find ways to apply metaverse experiences for custom marketing or entertainment purposes. Just as “AI” technologies went through a number of re-evaluations and re-imaginings before capturing the world’s imagination with apps like ChatGPT and Dall-E, the metaverse could also potentially reinvent itself down the road as an experience that genuinely engages people and leaves them wanting more.

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⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

🔦 Spotlight

Happy Friday Los Angeles,

The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

For updates or more event information, visit the official Tech Week calendar.


🤝 Venture Deals

LA Companies

  • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

LA Venture Funds
  • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
  • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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    🌴🧑‍💻 Your Guide to LA Tech Week 2024

    🔦 Spotlight

    Happy Friday Los Angeles,

    As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


    What to Look Forward To

    Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

    Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

    Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

    Plan your week with the daily lineup, organized by location for easy navigation:

    For updates or more event information, visit the official Tech Week calendar.

    Enjoy LA Tech Week 2024!!


    🤝 Venture Deals

    LA Companies

    • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
    • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

      LA Venture Funds
      • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
      • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
      • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


        LA Exits

        • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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        LA Tech Week 2024: Saturday-Sunday Event Lineup
        tech-week

        Here’s what’s happening during the closing weekend (Oct 19 - Oct 20) of LA Tech Week 2024! Events are organized by location so you can easily catch the sessions that interest you most.

        SATURDAY EVENTS

        BEVERLY HILLS

        12:00 PM

        • BIG Showcase (Invite Only):

        BIG Showcase (Invite Only)

        2:00 PM

        Light Dao

        Struck Capital, Seahorse Express

        EAGLE ROCK

        12:00 PM

        Sunrise Integration, Shopify

        EL SEGUNDO

        9:00 PM

        Administratum, Valar Atomics

        HOLLYWOOD

        10:00 AM

        Passes

        MALIBU

        6:00 PM

        • Malibu Beachfront Investors Networking & Wine Tasting:See Details

        Gaya Ventures

        MARINA DEL RAY

        6:00 PM

        • Awaken Your Spirit: A Journey of Transformation (Invite Only)

        Sagos Distro, Alma Wellness

        SANTA MONICA

        7:00 AM

        Founders Running Club

        8:30 AM

        Techstars

        9:00 AM

        Magic Mind

        StartupStarter, Inc., City of Santa Monica

        10:00 AM

        Gen She

        AI LA

        Crea, Barry's, Unsubscribe

        10:30 AM

        Plantologist

        11:30 AM

        • Pickleball Palooza (Invite Only)

        YouTube

        1:00 PM

        • Realfren Games: From strangers to an inner Realfren within 52 weekends: See Details

        Office for Humanity and Circuit Works

        • Talking blockchain technology with special guests: See Details

        LadyDayDao

        5:00 PM

        KARD, What's Plots

        THE VALLEY

        7:00 AM

        Camino5

        VENICE

        9:00 AM

        Westside Yogis

        11:00 AM

        Open App

        1:00 PM

        Ripe and Teddy's Hot House

        4:00 PM

        • Fashion Forward: How AI is Redefining the Fashion Industry: See Details

        VIAVIA, BNTO.RENT, ALMA.AI

        VIRTUAL

        11:00 AM

        BLCK UNICRN

        WEST HOLLYWOOD

        7:00 PM

        Next Sequence

        SUNDAY EVENTS

        INGLEWOOD

        12:00 PM

        Entrepreneur Ventures, VCPE GROUPS

        PLAYA DEL RAY

        2:00 PM

        AI LA, DELL, NVIDIA

        SANTA MONICA

        10:00 AM

        • Women Founders, Cold Brew & Beach View, Rooftop: See Details

        Clutch Talent

        11:00 AM

        11DollarSunglasses.com, Less Litter Foundation

        12:00 PM

        Data in LA, Amplitude

        12:30 AM

        New Moon, Warner UK Innovations

        TOPANGA CANYON

        3:00 PM

        Dreamore

        VENICE

        8:00 AM

        • Surf session with founders, investors, creators: See Details

        Surfed Club, Bow Shock

        12:00 PM

        • Podcast Panel and Brunch: LA Tech Community Builders: See Details

        WeAreLATech.com, Blankspaces.com

        VIRTUAL

        2:00 PM

        BLCK UNICRN


        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!


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