If the Metaverse is Officially Over, Someone Should Tell Apple

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
If the Metaverse is Officially Over, Someone Should Tell Apple
Evan Xie

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Disney CEO Bob Iger recently announced plans to lay off around 7,000 employees over the next few months, as part of a broader effort to slash costs. (Iger hopes to save $5.5 billion in total, with $3 billion of that coming from the content side of the company.) Today, the Wall Street Journal reports that some of these losses will come from the company’s “next-generation storytelling and consumer experiences unit,” including the relatively small division that was working on metaverse development and strategy.


Disney’s 50-employee metaverse group was put in place by previous CEO Bob Chapek in February 2022, and was led by former consumer products executive Mike White. The team had been tasked with finding ways to use cutting-edge technologies to tell interactive stories utilizing Disney’s familiar stable of IP and branded characters. In a memo sent at the time of its creation, Chapek said he envisioned the team creating “an entirely new paradigm for how audiences experience and engage with [Disney] stories.”

According to WSJ, most of the team will lose their jobs, while White will remain with the company in a different role. Beyond just branded Metaverse apps, the team was also investigating ways to integrate AR and VR technology into Disney’s theme park attractions, fantasy sports offerings, and other consumer-facing experiences.

Notably, it wasn’t just Chapek who was eager to explore opportunities in the metaverse. Just one year ago, Iger personally invested in the tech startup Genies Inc., which helps users to create their own bespoke metaverse avatars. In his “exit interview” with New York Times reporter Kara Swisher upon exiting Disney the last time, in January of 2022, Iger spoke enthusiastically about his vision for a “dispersed metaverse,” in which users would maintain a single avatar and use it to explore a variety of separate digital realms and experiences.

Is the metaverse dead?

In just one short year, the metaverse trend seems to have not only stalled out but even reversed. It was only in late 2021 when Facebook’s parent company rebranded itself as “Meta,” putting its metaverse ambitions front and center, and they’re already in the midst of their own round of painful layoffs. Meta plans to shed around 10,000 employees in waves over the next few months, while winding down support for once-hyped web3 initiatives like NFTs. In February, Microsoft shut down its own metaverse team of nearly 100 employees, which had been focused on potential industrial applications for the technology. In September of 2022, Snapchat cut 20% of its employee base and abandoned its own AR and web3-related projects.

There are always a variety of factors at play in any kind of big-picture, industry-wide trend, but a distinct lack of interest in the virtual metaverse projects from the mainstream public inarguably lies at the heart of this sentiment shift. Back in October of 2022, WSJ reported on internal Meta documents that confirmed slower-than-expected adoption of the company’s metaverse tools and initiatives, particularly the flagship consumer offering, Horizon Worlds. Meta had originally set a goal of 500,000 monthly active Horizon Worlds users by the close of 2022; by October, that figure was sitting around 200,000.

Most Horizon Worlds visitors generally stopped returning to the app after their first month, and by the fall, the app’s user base was already shrinking rather than growing. According to internal Meta stats, only 9% of the app’s environments are ever visited by more than 50 people, and most Horizon Worlds’ creations have never been visited a single time. Surveys of Meta users cited issues like glitchy technology, underpopulated environments, and an overall lack of clarity about how to use the app as significant problems.

These issues also compound one another over time. If Horizon Worlds develops a reputation for always being sadly depopulated and empty, it only becomes more difficult to convince new people to join, thus making the place feel more popular and inviting. Game developers and marketing experts reading articles and newsletters just like this one, about a virtual metaverse in instant decline, and inevitably turn their attention elsewhere, potentially costing the metaverse its much-needed killer application.

Is there any hope?

Still, it’s premature to start writing the final Metaverse obituary just yet. There remain some obscure signs of hope that the idea’s reputation could still rebound down the road, particularly if a popular app ever gets released. Apple has continued work behind the scenes on its unreleased AR/VR headset, despite potentially entering the market with a few key disadvantages. The device will apparently cost around $3000, will have an external battery that needs to be replaced every few hours, and according to Bloomberg, it’s uncomfortable to wear. Additionally, the headset seems likely to launch without a standout must-have app or game. Nonetheless, CNET reports that Apple executives expect interest in the project to build over time.

VentureBeat also notes that, even if direct consumer interest in the metaverse continues to stall out, other applications could nonetheless find their way to market. Siemens Energy reports that metaverse applications could potentially save the company’s maintenance and inspection teams billions of dollars by eliminating downtime. And even if gamers never embrace bringing VR headsets into their homes for personal use, theme parks, media companies, and other businesses seem likely to find ways to apply metaverse experiences for custom marketing or entertainment purposes. Just as “AI” technologies went through a number of re-evaluations and re-imaginings before capturing the world’s imagination with apps like ChatGPT and Dall-E, the metaverse could also potentially reinvent itself down the road as an experience that genuinely engages people and leaves them wanting more.

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Big Wins: Dodgers Take the Title ⚾, ChatGPT Levels Up🚀

🔦 Spotlight

Happy Friday, LA! It’s been a week of big wins, on and off the field. 🎉

⚾️ First up, let’s talk Dodgers. With a thrilling 7-6 comeback victory over the Yankees in Game 5, the Dodgers clinched their eighth World Series title, their first since 2020. The city is buzzing, and fans are ready to celebrate! A parade kicks off this morning at 11 a.m., starting at City Hall and winding down to Flower Street, with a ticketed celebration at Dodger Stadium for those wanting to keep the festivities going.

Image Source: Dodgers

💻 Meanwhile, in the tech, OpenAI just rolled out a game-changing update for ChatGPT. Plus and Enterprise users can now access real-time internet search, powered by Microsoft Bing, bringing ChatGPT's responses fully up-to-date. This means users can now ask about the latest news, hotspots, or recent LA startup announcements, and ChatGPT will pull in fresh, relevant answers directly from the web. Previously limited to information up to 2021, ChatGPT’s new browsing capabilities make it a valuable digital assistant for anyone needing real-time insights in fast-paced industries like tech and entertainment.

Image Source: ChatGPT

🔍 The real-time search feature also includes “Browse with Bing,” allowing ChatGPT to source information from multiple sites for detailed answers to complex questions. Whether you’re exploring the latest venture capital trends in LA or curious about the best local spots, ChatGPT’s new browsing power helps you stay ahead with the latest info. This leap forward in AI functionality makes ChatGPT even more versatile and powerful for everyone, from business owners to everyday users.

From the Dodgers’ World Series win to OpenAI’s latest ChatGPT update, there’s a lot to celebrate in LA this week. Here’s to champions, innovation, and a city that’s always pushing boundaries. 🌆✨


🤝 Venture Deals

LA Companies

  • Final Boss Sour, a Los Angeles-based gaming-themed snack company specializing in healthier sour snacks, has raised a $3M Seed funding round led by Science Inc. to expand its product offerings and operational capabilities. - learn more
LA Venture Funds
  • Smash Capital led a $50M Series B round for Read AI, a productivity-focused AI company, bringing its total funding to $81M. The company offers a platform that enhances meeting efficiency through features like note-taking, summarization, and transcription. Additionally, Read AI introduced "Read AI for Gmail," a free Chrome extension that integrates information from various applications, reducing the need to switch between apps. The funds will be used to increase the company's headcount in engineering, data science, and business teams. - learn more
  • Distributed Global participated in a $25M funding round for Nillion, a company that provides decentralized privacy solutions designed to secure sensitive data using advanced technologies like secure multi-party computation. - learn more
  • Act One Ventures participated in a $5M Seed funding round for Latii, a construction materials supply chain startup, to enhance its platform that connects contractors with suppliers, aiming to streamline procurement processes and reduce costs in the construction industry. - learn more
  • SmartGateVC participated in a pre-seed funding round for Ritual Dental, a company revolutionizing dental care by integrating advanced technology and microbiome science to provide personalized, preventive treatments. - learn more

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      Billion-Dollar Milestones and Snapchat’s New Features

      🔦 Spotlight

      Happy Friday Los Angeles!

      This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

      Image Source: Snap

      Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

      Image Source: Liquid Death

      ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

      Image Source: Altruist

      Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

      Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

      Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


      🤝 Venture Deals

      LA Companies

      • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
      LA Venture Funds
      • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
      • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

      LA Exits


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          ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

          🔦 Spotlight

          Happy Friday Los Angeles,

          The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

          The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

          For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

          While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

          The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

          Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

          As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

          For updates or more event information, visit the official Tech Week calendar.


          🤝 Venture Deals

          LA Companies

          • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

          LA Venture Funds
          • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
          • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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