Apeel Sciences Wants To End Food Waste by Extending the Shelf Life of Your Produce

David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

Apeel Sciences Wants To End Food Waste by Extending the Shelf Life of Your Produce
Art by Ian Hurley

California is famous for its avocados, and avocados are a famously fickle fruit, ripe one moment and a ball of brown sludge the next.

Apeel Sciences is out to change that. The food science company has spent nearly a decade perfecting an edible coating that can be applied to fruits and vegetables to extend shelf-life by days, weeks or even months.

Slowing down the natural decay process offers benefits to consumers, certainly, but it also reduces food waste, and allows growers and vendors more flexibility in how they transport and sell produce.

Food waste is a massive global problem. By some estimates, a third or more of all food (valued at roughly $2.6 trillion) is thrown out — enough food to feed 3 billion people. Cutting food waste entirely could reduce greenhouse gas emissions by as much as 8%.

For Jenny Du, Vice President of Operations and co-founder of Central Coast-based Apeel, the company's vision represents a perfect mixture of environmental and humanitarian impact.

Du was born and raised in Canada and initially began her career working to develop film-forming technologies that could be used to protect fiber optic sensors to detect water pollution. For her post-doc work, she was drawn to the University of Southern California-Santa Barbara for its photovoltaic research programs. It was there that she met her friend and eventual co-founder James Rogers.

"James had been working on this idea in the background and had pitched it at a UCSB New Venture Competition," said Du, referring to the school's annual contest where students and faculty work together to launch new businesses. "As he talked about the need and the inspiration for the technology, personally it hit some important notes. For me it was about, 'How do I put my energies towards meaningful work?'"

For produce especially, getting products to consumers before it spoils relies on complex global supply chains. Some foods, like asparagus, are only ripe for a few days, meaning they have to be transported by air instead of on a cargo ship, drastically increasing their carbon footprint.

Apeel's technology works by reinforcing the existing outer layer of fruits and vegetables—the peel, in other words. Produce spoils as the plant's cells lose water and oxidize. The peel slows this process down, but not indefinitely.

"All plants were underwater at some point, but then they evolved to be surface level, terrestrial plants. In order for that to happen, they needed the formation of a peel," explained Du. "With that in mind you think about what that peel is made of."

Using the natural properties of the peel as a guide, scientists at the company have created edible, plant-based coating that dramatically extend shelf lives for eight different types of fruits and vegetables. And people are taking notice.

"This type of technology could be a 'game-changer' if these perishables have a longer shelf life," said Pedro Reyes, an associate professor of operations and supply chain management at Baylor University. Produce often requires refrigeration to extend its life. If that food could just sit on the shelf, it may ease the demands on energy, logistics and warehousing that could ripple throughout the supply.

Apeel produce is available in thousands of grocery stores in six different countries and the company claims its coating technology has saved more than 69 million pieces of produce from being wasted. Its success has attracted $360 million of investment to date, led by such heavy-hitters as the Bill & Melinda Gates Foundation, Viking Global Investors, Andreessen Horowitz and Upfront Ventures. In 2020, the 467-person company was valued at over $1 billion.

The company's strategy moving forward is relatively simple: Get more produce into more stores and expand into new types of fruits and vegetables. In the U.S., it has partnered with Kroger as part of their Zero Waste Zero Hunger initiative, which aims to reduce food waste and eliminate hunger in hundreds of communities across the country. But it enjoyed the greatest success in European markets, which Du attributes to the European Commission's climate-focused policies (a partnership with the Danish produce wholesaler Nature's Pride doesn't hurt either).

Apeel is hoping to move into emerging markets in Africa and Asia, as reflected by their recent partnership with the World Bank-owned International Finance Corporation, which specializes in creating economic growth in the developing world.

It's also looking to expand its reach into other parts of the supply chain. In May this year, Apeel acquired San Francisco-based ImpactVision, a company that specializes in hyperspectral imaging—a technique that allows users to see inside produce and can reveal the food's ripeness and details about nutritional content. It's all part of Apeel's drive to more precisely align supply with demand.

"We see a future in providing more digital solutions and being a more embedded partner to players in the supply chain," Du said. "So now that they have the edible coating and shelf-life extension technology, how do you make decisions? What do you do with that additional time?"

Lead art by Ian Hurley.

Subscribe to our newsletter to catch every headline.


Activision Buys Game Studio Proletariat To Expand ‘World of Warcraft’ Staff

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

Xbox\u2019s various game developers it now owns: Activision, Blizzard and King.
Courtesy of Activision Blizzard

Activision Blizzard intends to acquire Proletariat, a Boston-based game studio that developed the wizard-themed battle royale game “Spellbreak.”

Read moreShow less

Bling Capital’s Kyle Lui On How Small Funds Can Better Support Young Founders

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
Bling Capital’s Kyle Lui On How Small Funds Can Better Support Young Founders

On this episode of the LA Venture podcast, Bling Capital’s Kyle Lui talks about why he moved earlier stage in his investing and how investors can best support founders.

Lui joined his friend—and first angel investor—Ben Ling as a general partner at Bling Capital, which focuses on pre-seed and seed-stage funding rounds. The desire to work in earlier funding stages alongside someone he knew well drew him away from his role as a partner at multi-billion-dollar venture firm DCM, where he was part of the team that invested in Musical.ly, now known as TikTok.

Read moreShow less