Apeel Raises Another $250 Million To Bring Produce-Saving Tech to Market

David Shultz

David Shultz is a freelance writer who lives in Santa Barbara, California. His writing has appeared in The Atlantic, Outside and Nautilus, among other publications.

Apeel Raises Another $250 Million To Bring Produce-Saving Tech to Market

Apeel Sciences, a company whose edible coating helps extend the shelf life of produce, announced Wednesday it raised $250 million in a Series E round that brings the company's valuation to $2 billion.

The latest round attracted a large group of new investors for the company, including Mirae Asset Global Investments, GIC, Viking Global Investors, Disruptive, Andreessen Horowitz, Tenere Capital, Sweetwater Private Equity, Tao Capital Partners, K3 Ventures, David Barber of Almanac Insights, Michael Ovitz of Creative Artists Agency, Anne Wojcicki of 23andMe, Susan Wojcicki of YouTube and singer Katy Perry.


"The world is waking up to the fact that we've failed the planet and we are now on the clock to make step function changes to the systems we've built over the last 100 years," said Apeel Chief Financial Officer Bill Strong. "Investors are realizing that sustainability-driving companies are an opportunity to build a food system that feeds more people while simultaneously reducing waste and GHG emissions."

Apeel's mission is to reduce food waste in America. The company, based in Goleta, makes a natural coating that can be applied to fruits and vegetables to extend their shelf lives by as much as 100%.

This allows more time for supply chains to move the food, more time for vendors to sell the food, and more time for consumers to eat the food. In a world where a third or more of all food ends up in the landfill, Apeel's coating—which is made from the peels, seeds and other components of plants — could have a massive impact on reducing waste, carbon emissions and water usage.

While the Apeel coating can provide extra time for produce supply chains, there's still room for optimization. In order to best use the extra time added by the coating, Apeel acquired ImpactVision in May this year. The San Francisco-based company specializes in hyperspectral imaging, a process that uses cameras to capture information that shows exactly how ripe a piece of produce currently is.

The new round of fundraising will be used to advance the timeline for implementing this technology into Apeel-backed supply chains.

The money will also go to helping Apeel expand into new markets including Mexico, Peru, Chile, Costa Rica, Spain, The Netherlands and Kenya. The company, so far, has enjoyed success in Europe and North America, but is keen to move into emerging markets, where food insecurity is more prevalent.

This story has been update with a comment from Bill Strong.

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Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

MaC Venture Capital Raises $203M for Its Second Fund
Courtesy of MaC Venture Capital

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Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

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Photo by James Opas | Modified by Joshua Letona

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