Amazon Is Opening Its First Clothing Store in Glendale

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Amazon Is Opening Its First Clothing Store in Glendale
Shutterstock

Have you ever browsed for clothing on Amazon and wished you could try something on before checking out? If you live in Los Angeles, you’ll soon be able to.


The ecommerce giant announced Thursday that it will open Amazon Style, its first brick-and-mortar apparel store, at the Americana at Brand shopping center in Glendale later this year.

In typical Amazon fashion, the company is looking to use technology to make the physical retail experience smoother and more convenient. Customers will be able to use the Amazon Shopping app to scan an item in-store, browse the sizes and colors available and request to try it on in a fitting room or send it directly to the checkout register. Once in a fitting room, they can use a touchscreen in the room to browse and request different sizes, colors and styles that are then brought to them.

The company said its technology will see Amazon Style offer customers a wider selection than most retailers without the clutter of racks upon racks of clothes, while its expansive fulfillment network will also allow it to regularly update its in-store offerings.

The apparel store is far from Amazon’s first venture into brick-and-mortar retail. The company operates two dozen physical Amazon Books locations nationwide, and also opened its first “smart” grocery store in Woodland Hills in 2020.

Amazon reimagines in-store shopping with Amazon Style

Subscribe to our newsletter to catch every headline.

Cadence

Riot Games Doubles Down on Mobile With ‘Aim Lab’ Investment

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

Riot Games Doubles Down on Mobile With ‘Aim Lab’ Investment

Riot Games has invested in virtual shooting range developer Statespace, accelerating the Los Angeles video game developer’s efforts to dominate the mobile gaming space.

Read more Show less
https://twitter.com/samsonamore
samsonamore@dot.la

Meet Surf Air Mobility, the Startup Trying To Electrify Air Travel

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

Meet Surf Air Mobility, the Startup Trying To Electrify Air Travel
Courtesy of Surf Air Mobility

The airline industry is a notoriously terrible polluter, with large carriers struggling to find ways to limit the more than 915 million tons of carbon emissions produced by their industry each year.

Read more Show less
https://twitter.com/samsonamore
samsonamore@dot.la

Ranavat’s Founder on How Pregnancy and Ayurveda Inspired Her to Start Her Skincare Company

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Michelle Ranavat
Photo credit: Grey and Elle

On this episode of Behind Her Empire, Michelle Ranavat talks about how pregnancy and traditional ayurvedic remedies inspired her to start her skincare company, and how she grew it without relying on outside funding.

Read more Show less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending