We’re Talking About Self-Driving Cars the Wrong Way

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

We’re Talking About Self-Driving Cars the Wrong Way
courtesy of Waymo

In 2013, one of my first assignments in graduate school was to read an article in The New Yorker about Google’s new autonomous car. Back then it sounded like autonomous vehicle (AV) technology was just around the corner—that we stood on the precipice of some new golden era in transportation where cars would form fuel-efficient caravans on highways and parents could send those cars to pick the kids up at school without having to leave the office early. People with disabilities would have access to new levels of personal freedom. Traffic accidents would be a thing of the past.


Now, a full decade later, exactly none of those things have come to pass, and in the process autonomous vehicles have become emblematic of the tech companies’ tendency to over-promise and under-deliver. “Self-driving cars have been one year away for ten years,” the joke goes.

And no company has felt this scorn more directly than Tesla. The electric vehicle giant has endured a series of high profile missteps related to its autonomous technology, and CEO Elon Musk has been extremelyincorrect about the timeline for its implementation. Last week Tesla announced a recall of 363,000 vehicles due to issues with its full self-driving software, which, despite its name, does not even offer full self-driving.

This is all to say that it was not without some trepidation that I decided to accept an invitation earlier this month to a ride in Waymo’s autonomous vehicle. Waymo began as the “Google Self-Driving Car Project” in 2009–four years before I’d read the New Yorker Story. The company changed its name and became a subsidiary of Alphabet Inc (Google’s parent company) in December 2016. Waymo is headquartered in Mountain View, CA, which would ordinarily put it outside the watchful purview of dot.LA, but the self-driving start up is setting up shop in Santa Monica.

I meet Waymo Communications Manager Sandy Karp and product manager Vishay Nihalani a few miles from the Pacific Ocean at Virginia Avenue Park around 10am. They’re standing outside a white Jaguar E-PACE equipped with an ostentatious array of cameras, lidars, and radars. Our plan is to have the car drive us to a donut shop on Wilshire Blvd, get a donut, rendez-vous with the car again, and instruct it to chauffeur us back to the park.

The trip begins with the press of a button on a touch screen on the back of the center console. The elephant in the room (or in this case the car), is that there’s actually a person in the driver’s seat. Lindsay Alara, an Autonomous Specialist for Waymo, keeps her fingertips lightly in contact with the steering wheel and her feet waiting near the pedals just in case the vehicle does something it shouldn’t.

In Arizona, Waymo has been running its fully autonomous ride hailing operation with no human present in the car since as early as 2020. But California’s stricter regulatory environment means that her job is safe here, for now.. Waymo is applying for the necessary permits to move the system to fully autonomous, but the process is likely to take months, says Nihalani. The company is spending that time training and validating its AI in new neighborhoods.

“We've expanded in the cities that we're operating in,” says Nihalani. “In San Francisco we’re driving 24/7; in downtown Phoenix we’re driving 24/7. We're driving an increasing set of road speeds, weather conditions, so on and so forth,” says Nihalani. With its primary education complete in Arizona, Nihalani says the AI is picking up the subtleties driving in Los Angeles and San Francisco quite quickly. “That’s something that we're really excited by, I think it’s what's enabling an acceleration of momentum, which may have been different than what we've seen in the past few years.”

Waymo’s city-by-city, street-by-street approach to autonomous driving illuminates a paradigm shift in the way we need to think about the technology, says, Alex Bayen, a transportation and systems engineer at Berkeley. Autonomous driving will probably never be something that’s “solved” all at once, but rather something that develops over time. “I think the right way to look at things is that every year there are more and more use cases where an increased level of automation has become a reality,” says Bayen. “Every company which is trying to grab some real estate in this new technological world, what they're doing is they're trying new use cases. Autonomous vehicles are not going to go everywhere initially, and they are not going to be there all the time. They are only going to operate in specific conditions.”

As that envelope of use cases pushes outward, Bayen and other researchers say now is the time to talk about how autonomous vehicles should be regulated. As easy as it is to imagine the benefits of driverless cars, it’s equally easy to imagine the potential for pitfalls.

Ride sharing services, in general, have been shown to increase traffic and congestion in cities. So the potential for fleets of unoccupied “ghost cars” to exacerbate Los Angeles’ already abhorrent traffic conditions should be a real concern for policy makers today. Likewise, for private owners, it may prove cheaper to send a vehicle back home during the work day rather than pay for parking at the office. Or the convenience of autonomous vehicles may make it tempting for parents to use one to chauffeur their kids to school rather than have them take the bus. All of these scenarios would worsen traffic and increase emissions–even if the cars are electric. In one study, researchers at the University of Washington found that AVs could either cut our greenhouse gas emissions roughly in half or double them, depending on how the technology is implemented.

“There's a potential for real net positive, if we get leaders in the public sector and the private sector to work together to ameliorate some of those known problems that we suspect will happen,” says Ben Clark, a professor of public administration planning, public policy and management at the University of Oregon. “We don't want to be in the same position as we were when Uber came to town and we were very reactive.”

According to Clark, state governments should be thinking about how to tax or charge for miles driven by unoccupied vehicles and how to incentivize sharing individual vehicles between multiple people, families, or groups. As the use case envelope for autonomous vehicles expands, the model for car ownership may have to change in order for us to actually reap the benefits. The never ending delays to autonomous vehicles may be frustrating or amusing to consumers, but they also should be giving policy makers ample time to see these issues coming. “It's actually an invitation to elected officials to look at this and figure out how to not have a jungle, but how to have a well organized garden where things work properly,” says Bayen.

On our donut run, the vehicle moves cautiously and smoothly; it navigates streets lined with parked cars and turns with poor visibility. It identifies and avoids construction cones. It deftly changes lanes and passes unloading trucks.

Riding in an autonomous vehicle invites you to see the streets with fresh eyes, and suddenly it becomes easy to see why the technology has taken so much longer to arrive than we might’ve expected. Our roads are littered with “edge-case” obstacles. Other drivers don’t always follow the exact rule of law; people go out of turn at 4-way stops; cyclists filter through traffic at red lights, pedestrians jaywalk; emergency vehicles trump all the rules. “The California Stop is a real thing,” jokes Nihalani.

Still, none of that explains one strange moment as we cross over the 10 freeway where the car begins to slow down as we approach a greenlight even though there’s no obvious sign of danger or obstacle in our path. I instinctively look over my shoulder to see if someone is going to rear end us, but the moment passes quickly and the car–for whatever reason–decides the way forward is safe once more. While Alara never has to intervene, it’s a small reminder that the technology is still on its way.

Are we there yet? We’ll get there when we get there.

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“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

“Millions of Dollars Completely Wasted”: Without Neuromarketing, Tech Firms’ Ads Get Lost in the Noise

At Super Bowl LVII, advertisers paid at least $7 million for 30–second ad spots, and even more if they didn’t have a favorable relationship with Fox. But the pricey commercials didn’t persuade everyone.

A recent report from advertising agency Kern and neuroscience marketing research outfit SalesBrain is attempting to answer that question using facial recognition and eye-tracking software.

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https://twitter.com/samsonamore
samsonamore@dot.la

Behind Her Empire: ComplYant Founder and CEO Shiloh Johnson on Helping Small Businesses

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire: ComplYant Founder and CEO Shiloh Johnson on Helping Small Businesses

On this episode of Behind Her Empire, ComplYant founder and CEO Shiloh Johnson discusses her journey to building a multimillion dollar business and making knowledge of taxes more accessible.


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Taylor Swift Concert in the Metaverse? Ticketing Platform Token Is Using NFTs To Optimize Experiences

Andria Moore

Andria is the Social and Engagement Editor for dot.LA. She previously covered internet trends and pop culture for BuzzFeed, and has written for Insider, The Washington Post and the Motion Picture Association. She obtained her bachelor's in journalism from Auburn University and an M.S. in digital audience strategy from Arizona State University. In her free time, Andria can be found roaming LA's incredible food scene or lounging at the beach.

Taylor Swift Concert in the Metaverse? Ticketing Platform Token Is Using NFTs To Optimize Experiences
Evan Xie

When Taylor Swift announced her ‘Eras’ tour back in November, all hell broke loose.

Hundreds of thousands of dedicated Swifties — many of whom were verified for the presale — were disappointed when Ticketmaster failed to secure them tickets, or even allow them to peruse ticketing options.

But the Taylor Swift fiasco is just one of the latest in a long line of complaints against the ticketing behemoth. Ticketmaster has dominated the event and concert space since its merger with Live Nation in 2010 with very few challengers — until now.

Adam Jones, founder and CEO of Token, a fan-first commerce platform for events, said he has the platform and the tech ready to take it on. With Token, Jones is creating a system where there are no queues. In other words, fans know immediately which events are sold out and where.

“We come in very fortunate to have a modern, scalable tech stack that's not going to have all these outages or things being down,” Jones said. “That's step one. The other thing is we’re being aggressively transparent about what we’re doing and how we’re doing it. So with the Taylor Swift thing…you would know in real time if you actually have a chance of getting the tickets.”

Here’s how it works: Users register for Token’s app and then purchase tickets to either an in-person event, or an event in the metaverse through Animal Concerts. The purchased ticket automatically shows up in the form of a mintable NFT, which can then be used toward merchandise purchases, other ticketed events or, Adams’s hope for the future — external rewards like airline travel. The more active a user is on the site, the more valuable their NFT becomes.

Ticketmaster has dominated the music industry for so long because of its association with big name artists. To compete, Token is working on gaining access to their own slew of popular artists. They recently entered into a partnership with Animal Concerts, a live and non-live event experiences platform that houses artists like Alicia Keys, Snoop Dogg and Robin Thicke.

“You'll see they do all the metaverse side of the house,” Jones said. “And we're going to be the [real-life] web3 sides of the house.”

In addition, Token prides itself on working with the artists selling on their platform to set up the best system for their fanbase, devoid of hefty prices and additional fees — something Ticketmaster users have often complained about. Jones believes where Ticketmaster fails, Token thrives. The app incentivizes users to share more data about their interests, venues and artists by operating on a kind of points system in the form of mintable NFTs.

“We can actually take the dataset and say there’s 100 million people in the globe that love Taylor Swift, so imagine she’s going on tour and we ask [the user], ‘Would you go to see her in Detroit?’ And imagine this place has 30,000 seats, but 100,000 people clicked ‘yes,’” he explained. “So you can actually inform the user before anything even happens, right? About what their options are and where to get it.”

Tixr, a Santa-Monica based ticketing app, was founded on the idea that modern ticketing platforms were “living in the legacy of the past.” They plan to attract users by offering them exclusive access to ticketed events that aren’t in Ticketmaster’s registry.

“It melts commerce that's beyond ticketing…to allow fans to experience and purchase things that don't necessarily have to do with tickets,” said Tixr CEO and Founder Robert Davari. “So merchandise, and experiences, and hospitality and stuff like that are all elegantly melded into this one, content driven interface.”

Tixr sells tickets to exclusive concerts like a Tyga performance at a night club in Arizona, general in-person festivals like ComplexCon, and partners with local vendors like The Acura Grand Prix of Long Beach to sell tickets to the races. Plus, Davari said it’s equipped to handle high-demand, so customers aren’t spending hours waiting in digital queues.

Like Token, Tixr has also found success with a rewards program — in the form of fan marketing.

“There's nothing more powerful in the core of any event, brand, any live entertainment, [than] the community behind it,” Davari said. “So we build technology to empower those fans and to reward them for bringing their friends and spreading the word.”

Basically, if a user gets a friend to purchase tickets to an event, then the original user gets rewarded in the form of discounts or upgrades.

Coupled with their platforms’ ability to handle high-demand events, both Jones and Davari believe their platforms have what it takes to take on Ticketmaster. Expansion into the metaverse, they think, will also help even the playing field.

“So imagine you can't go to Taylor Swift,” Jones said. “What if you could purchase an exclusive to actually go to that exact same show over the metaverse? An artist’s whole world can expand past the stage itself.”

With the way ticketing for events works now, obviously not everyone always gets the exact price, venue or date they want. There are “winners and losers.” Jones’s hope is that by expanding beyond in-person events, there can be more winners.

“If there’s 100,000 people who want to go to one show and there's 37,000 seats, 70,000 are out,” he said. “You can't fight that. But what we can do is start to give them other opportunities to do things in a different way and actually still participate.”

Jones and Davari both teased that their platforms have some exciting developments in the works, but for now both Token and Tixr are set on making their own space within the industry.

“We simply want to advance this industry and make it more efficient and more pleasurable for fans to buy,” Davari said. “That's it.”

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