Forty-five minutes in traffic won't get you very far in Los Angeles. But Virgin Hyperloop estimates it will be able to get you from Los Angeles to San Francisco in that time.
The Richard Branson-owned company unveiled its hyperloop concept video Wednesday, just two months after the company's first tested its design with passengers. Traveling several hundred miles per hour in a pressurized tube is no longer a vision of the far-distant future — Virgin Hyperloop engineers want to make it a reality in less than 10 years.
These renderings put it yet another step ahead of The Boring Company, led by Elon Musk, who published his "alpha paper" plans for hyperloop travel in 2013.
Virgin Hyperloop plans to achieve safety certification by 2025 and begin commercial operations in 2030.
"Daily high-speed transport is currently not feasible for most people, but we want to change that notion," said Virgin Hyperloop chief executive Jay Walder in a statement. "Imagine being able to commute between cities that are currently hours apart in minutes – and the endless possibilities that open up."
Virgin Hyperloop Passenger Experience
The almost three-minute video opens with a rendering of the station, a bustling transit center filled with natural light and complemented with indoor and outdoor greenery, a nod at the more efficient and eco-friendly transportation form hyperloop could be. A Mid-Ohio Regional Planning Commission (MORPC) study last year found that a hyperloop connection between Columbus, Chicago and Pittsburgh could reduce carbon dioxide emission by 2.4 million tons. It suggested making fares closer to the cost of driving than to a pricier plane ticket.
Walder said an affordable ticket would be key to making the concept a success. Virgin Hyperloop estimates its system would be able to transport thousands of passengers per hour by convoying them, as pods are able to ride directly behind each other in the hyperloop, magnetically suspended from touching each other and controlled by the company's machine intelligence software.
The Los Angeles-based company worked with several partners to design disparate aspects of the transportation experience. The video's white-walled portal to enter the pod were designed by Bjarke Ingels Group (BIG) and the pods themselves were designed by Teague.
SeeThree worked on the video and animations and Man Made Music provided the score and sonic identity — the additional sound assets in the film that audiences will associate with the hyperloop.
- US Hyperloop Technology Just Took a Step Further - dot.LA ›
- Brightline’s Train Between LA and Las Vegas Back on Track - dot.LA ›
- Virgin Hyperloop Lays Off Half Its Staff, Refocuses on Cargo ›
Subscribe to our newsletter to catch every headline.
“Bird wants to give back,” said Brian Buccella, VP of public policy at the Santa Monica-based startup.
Buccella spoke with Long Beach Community Outreach Specialist Tony Cruz about the partnership between the city and Bird.
Cruz is a former U.S. Olympian and pro cyclist. In 2009, he became the city’s “bike ambassador,” championing new cycling infrastructure and active transportation. Now, he works with everything from e-scooters to micro-transit.
“And now the running joke at City Hall is ‘Anything with wheels on it, just give it to Tony. He’ll figure it out.’”
Cruz described the city’s adoption of e-scooters as a “baptism by fire.” According to him, one of the biggest issues the city has faced is e-scooters blocking accessibility features like curb ramps.
“Our staff does an annual presentation to our commission for disabilities. And this has been the number one pain point for them: ‘We have sight impaired [people], [we] have disabled [people]. How are you going to fix this for us?’,” he said.
Bird is rolling out the adaptive vehicle program in partnership with Scootaround, a mobility scooter and wheelchair rental company based in San Diego. The program started as a pilot in the Bronx. Currently San Diego and San Francisco also offer the program in California. Long Beach will be the first municipality in L.A. County to take part.
Long Beach launched its micromobility pilot in the Fall of 2018. Almost two years into its permanent shared permit program, the city has four operators: Bird, Lime, Veo and Razor. Unlike the city of L.A., Long Beach has a closed market for companies operating within its borders. The vehicle cap is currently 600 for e-bikes and 1,000 for e-scooters. Operators pay a permit fee of $25,000 per year and $100 per vehicle.
In an effort to clean up city sidewalks, Cruz said Long Beach is also rolling out a “forced parking” program, requiring riders to park at pinned locations in e-scooter and e-bike apps.
Long Beach’s approach follows a national trend of micromobility companies and municipalities partnering to implement new technology and protocol to address cities’ pain points. Last month, Bird and Lime trumpeted their new parking technology that uses Google Street View to verify and enforce correct parking.
With location data accurate “within 10 centimeters,” according to Buccella, companies should be able to do more, including curbing sidewalk riding and maintaining geofencing around restricted areas. (Critics have contended in the past that the amount of data collected by cities and companies, crucial to these programs, could pose a threat to riders’ privacy.)
As Long Beach continues to expand its mobility offerings, Cruz said he wants companies to succeed while also addressing concerns about safety and accessibility.
“Their success is the city's success as well. We're not here to over-regulate, we're here to work together.”
- Bird's First Day on the NYSE Ends Flat - dot.LA ›
- Can Bird Fix the Hazards of E-Scootering? - dot.LA ›
- Bird CEO: Gas Prices Could Boost E-Scooter, E-Bike Ridership - dot ... ›
Mark Bozon, VP of Next Generation Storytelling creative experiences.
Courtesy of The Walt Disney Company
Bozon arrives as Disney has looked to beef up its metaverse team in recent months. In February, the company promoted Mike White to senior vice president of Next Generation Storytelling & Consumer Experiences group—a cross-divisional initiative encompassing its wider metaverse ambitions. It has also looked to boost its operations around NFTs, the digital assets verified by blockchain technology that could play a big role in the metaverse.
Bozon spent 12 years at Apple, most recently serving as games creative director at the tech giant’s Apple Arcade video game service, according to his LinkedIn profile. He will report to White at Disney, where he will be responsible for leading the Next Generation Storytelling group’s creative vision and building a team focused on “interconnected consumer experiences across immersive new storytelling canvases,” a Disney spokesperson told dot.LA.
That echoes what Disney CEO Bob Chapek told CNBC in February, when he described the metaverse as “a third dimension of the canvas that we let our creative people paint.” Chapek noted that the company could parlay the digital realm across its wide array of assets, from film and media to theme parks and resorts. Thus far, Disney’s moves include bringing augmented reality to its theme parks and selling digital artwork using its vast trove of intellectual property.
“If the metaverse is the blending of the physical and the digital in one environment, who can do it better than Disney?” Chapek said.