PrendeTV Will Include Free — and Premium — Spanish-Language Streaming Tiers

Kiara Rodriguez
Kiara is an editorial intern at dot.LA. She has interned in communications at KCRW, assisted with economics research at Brookings Institution,and reported for local publications in New Jersey. Before joining dot.LA, she was a Yenching Scholar at Beijing University, researching the politics of international communications and leading the Yenching Academy’s podcast. She graduated from Princeton University in 2019 with a B.A. from the School of Public and International Affairs.
PrendeTV Will Include Free — and Premium — Spanish-Language Streaming Tiers

Univision will launch a two-tiered streaming service next year, as the Spanish-language streaming battle heats up.

Univision's PrendeTV will offer free ad-supported content as well as a premium service. The free version will include originals, more recent major studio films as well as new features including live sports and a 24/7 news service.


The company will be competing with Netflix, ViacomCBS' Pluto TV, Discovery's Vix and Fox's Tubi services that all also offer Spanish-language media catered to American audiences. Telemundo, another American Spanish-language network and Univision's largest competitor, offers some of its programming on Peacock, NBCUniversal's streaming platform. Last month it announced plans for a Spanish-language production studio.

"The market is underserved. If you combine all the top global subscription services [Netflix, Amazon, etc.], the percentage of content that is originally produced in Spanish is still in single digits," said Univision President and Chief Transformation Officer Pierluigi Gazzolo. "In our world, at least 90% of the content will be created in Spanish, or with a heavy cultural influence."

The premium subscription tier, overseen by Neftlix and Hulu veteran Rodrigo Mazon, will include at least 30 original productions from some heavy hitter creatives, including writer Maria Dueñas, who will develop her first-ever series exclusively for Univision.

"Hasta Que la Boda Nos Separe" director Santiago Limón will collaborate with "Jane the Virgin" and "Ugly Betty" executive producer Ben Silverman to bring "Pinches Momias" — an action, horror and comedy series in which Guanajuato's renowned mummies come back from the dead during the busiest week of the year.

Univision also secured the first ever TV adaptation of Nobel Laureate Mario Vargas Llosa's "Travesuras de la Niña Mala," which follows an epic love story set in the 1960s across various cities in Europe.

Gazzolo pointed out that the Latino market is overrepresented in streaming. He said 78% of Latinos stream, as opposed to the general market, where about half of viewers stream.

Earlier this year, the company merged with Mexico's Grupo Televisa in a $4.8 billion deal that created a media giant. The deal will give Univision access to an iconic telenovela library and entrance into the world's largest Spanish-language speaking country.

Brand, pricing and the specific launch date for the streaming service will be announced following the close of the merger later this year.

Univision announced their plans earlier this year, but had not set a date did not reveal details.

kiara@dot.la

Subscribe to our newsletter to catch every headline.

Cadence

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

Read moreShow less

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

Read moreShow less

INDIEV Teams Up With Foxconn To Launch Electric SUVs

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

INDIEV Teams Up With Foxconn To Launch Electric SUVs
Photo Courtesy of IndiEV

INDIEV, a startup based in Vernon, announced this week it will partner with Taiwanese tech conglomerate Foxconn to build its first prototypes of its upcoming electric SUV, nicknamed the INDI One.

The debut makes it the seventh consumer electric vehicle company to enter Los Angeles’s crowded cohort of green carmakers.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending