Univision's PrendeTV Pushes Into Spanish-Language Streaming with a Free Service. It Has Competition.

Univision's PrendeTV Pushes Into Spanish-Language Streaming with a Free Service. It Has Competition.

Under new leadership, Univision is pushing into streaming with PrendeTV, a free Spanish-language streaming service expected to launch this quarter. And with so many new entrants into the space, it will face tough competition.

PrendeTV boasts that it's the only entirely Spanish platform, with even its library menu written in Spanish.

At its launch, PrendeTV will offer over 30 channels and 10,000 hours of ad-supported streaming, the company announced this week. Univision has yet to announce a launch date but has confirmed that titles "Nosotros Los Guapos," "Strawberry Shortcake," "Walking Tall," "Amar A Muerte," "Love Nature" and "Lo Mejor De Liga MX" will be offered on PrendeTV.

Telemundo, another American Spanish-language network and Univision's largest competitor, offers some of its programming on Peacock, NBCUniversal's streaming platform. But it doesn't have an exclusive Spanish language platform. Meanwhile, ViacomCBS' Pluto TV, Discovery's Vix and Fox's Tubi services all also offer Spanish-language media catered to American audiences.

"The most important thing is that [PrendeTV] has been built from the ground up for the U.S. Hispanic," said Univision Chief Digital Officer Sameer Deen. "What we see as an opportunity is that the U.S. Hispanics are really underrepresented and underserved in the streaming marketplace. We are really taking the time, the energy and bringing all our expertise, to build a product that is 100% in Spanish language, in-culture and really offers a unique and compelling user experience."

Latino households make up a large portion of streaming video-on-demand subscriptions, according to a Nielsen report on Latino cultural connectivity. Seventy-eight percent of Latino households have at least one streaming video-on-demand subscription, compared to less than three-quarters of the total U.S. population.

"This move is a validation that there's a growing market [for Spanish-language media] in general," said Alejandro Rojas, the director of applied analytics at Parrot Analytics. "Spanish spoken content is actually increasing in demand. Overall, it's actually growing faster than English speaking content, though on a much smaller scale."

Late last year, Univision was acquired by Grupo Televisa, Searchlight Capital Partners and ForgeLight, an investment firm founded by Wade Davis, the former chief financial officer of Viacom and Univision's chief executive.

"The announcement of PrendeTV within two weeks of closing our acquisition of Univision underscores our focus and commitment to rapidly driving the transformation and growth of the company," said Davis in a statement.

Subscribe to our newsletter to catch every headline.


Despite — or in many cases because of — the raging pandemic, 2020 was a great year for many tech startups. It turned out to be an ideal time to be in the video game business, developing a streaming ecommerce platform for Gen Z, or helping restaurants with their online ordering.

But which companies in Southern California had the best year? That is highly subjective of course. But in an attempt to highlight who's hot, we asked dozens of the region's top VCs to weigh in.

We wanted to know what companies they wish they would have invested in if they could go back and do it all over again.

Read more Show less
Ben Bergman

Ben Bergman is the newsroom's senior finance reporter. Previously he was a senior business reporter and host at KPCC, a senior producer at Gimlet Media, a producer at NPR's Morning Edition, and produced two investigative documentaries for KCET. He has been a frequent on-air contributor to business coverage on NPR and Marketplace and has written for The New York Times and Columbia Journalism Review. Ben was a 2017-2018 Knight-Bagehot Fellow in Economic and Business Journalism at Columbia Business School. In his free time, he enjoys skiing, playing poker, and cheering on The Seattle Seahawks.


Pejman Nozad, a founding managing partner at Pear VC, joins this episode of LA Venture to discuss Pear VC's current initiatives, including its accelerator and fellowships. He's seen as one of the most successful angel investors in the area, and for good reason: he has made more than 300 investments in his lifetime.

Read more Show less
Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.