Here Are LA's Top Angel Investors, According to Their Peers

Harri Weber

Harri is dot.LA's senior finance reporter. She previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find her on Twitter and send tips on L.A. startups and venture capital to

Here Are LA's Top Angel Investors, According to Their Peers
Image by Candice Navi

In a year upended by crisis after crisis — the ongoing pandemic, the climate emergency, an insurrection in the capital — tech startup financing is not just bouncing back but altogether booming, and Los Angeles-based angel investors are a big part of that equation.

Angels usually take a stake in an emerging business using their own funds, before institutional investors are willing to throw more substantial resources behind an idea. Often, they start off as entrepreneurs or engineers themselves.

We surveyed dozens of prominent L.A. investors to find out who they believe to be the top angels in the city, as part of dot.LA's third VC sentiment survey. Then, we tallied the votes. dot.LA had to throw out a couple of top names because one angel no longer lived in Los Angeles and the other didn't appear to be actively investing.

For more from the latest survey, read about who to watch among L.A.'s hottest ecommerce startups.

The investors below are listed based on the number of votes they received. We deferred to alphabetical order when there was a tie. Without further ado, here are Los Angeles' top angels, according to their peers.

J.J. List

J.J. List

List tops this list despite maintaining a low profile compared to the five angels below. He's an early-stage investor whose portfolio includes mobile shopping startup Tapcart, glasses and contacts company Lensabl, as well as Brainbase, Candy Club, Citruslabs and other LA-based firms, per AngelList. His investments range between $25,000 and $100,000, according to his Signal investing page. List is also listed as the chief creative officer at brand studio Gazoozle, per Crunchbase. The agency mentions Uber, TBS and other big names as clients on its website.

When dot.LA reached out for more information about him and his recent investments, List responded via LinkedIn: "im all good man, i dont do any press. thanks though!" Thanks, indeed!

But Paul Bricault, co-founder and managing director of Amplify, who has several co-investments with him, said List really has a discerning eye. "While we have also passed on some things he has sent our way, they are always worth a hard look which is rare."

Tom McInerney

Tom McInerney

McInerney got his start as a software engineer at Apple and Sony. His L.A. investments include RentSpree, a tenant screening startup that just announced an $8 million series A; and Bird, the love-it-or-hate-it scooter rental service. Beyond the city, he's a backer of Notion, Segment and Dapper Labs. His exits include Lettuce, which sold to Intuit; and Shopflick, which sold to Popsugar.

McInerney also advised TestFlight, which Apple snapped up in 2014, and he is a member of the World Wildlife Fund's national council.

Spencer Rascoff

Spencer Rascoff

Rascoff co-founded Zillow,, real estate platform Pacaso, startup studio 75 & Sunny and this website, dot.LA. He's a former director of TripAdvisor and Zulily, and is a board member of the controversial data-mining company Palantir. When pressed on whether being a co-founder of dot.LA could have artificially boosted his vote count, Rascoff disagreed:

"I am just a really prolific L.A. based investor," he said. "I think we (75 & Sunny) did like 41 deals last year, of which 25 were in L.A., so that's why. I'm also an investor in many L.A. based venture funds (Crosscut, m13, Upfront, and others) so that helps me have a lot of connectivity to the L.A. tech community, which I'm sure boosts my vote count!"

Brian Lee

Brian Lee

Lee co-founded LegalZoom, ShoeDazzle and The Honest Company (of Jessica Alba fame), which went public in May and is now valued north of $894 million. "We have been fairly active this past year with 16 investments in total so far, and 8 of them in Los Angeles now," said Lee.

His LA-based investments include The NFT Company, guided breathing app Breathwrk and fantasy sports company Grin Gaming. Lee's exits include the infamous MoviePass (RIP), which sold to Helios and Matheson Analytics; Tapiture, which was bought by Playboy; and Stamped, which was snapped up by Yahoo, per Crunchbase.

Rosie O'Neill

Rosie O'Neill

O'Neill co-founded boutique candy brand Sugarfina. She also sat on the board of fintech company Happy Money and most recently cofounded early-stage investment fund Pure Imagination Brands in Santa Monica with her partner, Josh Resnick, who also made this list. Previously, O'Neill led marketing for Barbie at Mattel.

Her investments include faux meat purveyor Abbot's Butcher, pet pharmacy Mixlab, low-carb and gluten-free snack maker Uprising Food and gaming lifestyle brand Queens Gaming Collective.

Josh Resnick

Josh Resnick

Resnick worked as a producer at Activision, the Santa Monica game publisher, before launching his own studio — Pandemic Studios — with backing from his former employer. Pandemic is known for developing Star Wars: Battlefront and later on was acquired by Electronic Arts with another studio in a combined $860 million deal. Resnick also cofounded Sugarfina and Pure Imagination Brands. The investor tells dot.LA that he's "done around a dozen deals so far this year with another 4 in the pipeline currently."

Of the deals he has closed in 2021 to date, he says eight were based in Los Angeles. His investment portfolio includes Culver City-based digital pharmacy Honeybee Health and virtual reality training platform Vantage Point.

Lead art by Candice Navi.

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Andria is the Social and Engagement Editor for dot.LA. She previously covered internet trends and pop culture for BuzzFeed, and has written for Insider, The Washington Post and the Motion Picture Association. She obtained her bachelor's in journalism from Auburn University and an M.S. in digital audience strategy from Arizona State University. In her free time, Andria can be found roaming LA's incredible food scene or lounging at the beach.

How Token and Tixr Plan To Take on Ticketmaster in L.A.
Evan Xie

When Taylor Swift announced her ‘Eras’ tour back in November, all hell broke loose.

Hundreds of thousands of dedicated Swifties — many of whom were verified for the presale — were disappointed when Ticketmaster failed to secure them tickets, or even allow them to peruse ticketing options.

But the Taylor Swift fiasco is just one of the latest in a long line of complaints against the ticketing behemoth. Ticketmaster has dominated the event and concert space since its merger with Live Nation in 2010 with very few challengers — until now.

Adam Jones, founder and CEO of Token, a fan-first commerce platform for events, said he has the platform and the tech ready to take it on. With Token, Jones is creating a system where there are no queues. In other words, fans know immediately which events are sold out and where.

“We come in very fortunate to have a modern, scalable tech stack that's not going to have all these outages or things being down,” Jones said. “That's step one. The other thing is we’re being aggressively transparent about what we’re doing and how we’re doing it. So with the Taylor Swift thing…you would know in real time if you actually have a chance of getting the tickets.”

Here’s how it works: Users register for Token’s app and then purchase tickets to either an in-person event, or an event in the metaverse through Animal Concerts. The purchased ticket automatically shows up in the form of a mintable NFT, which can then be used toward merchandise purchases, other ticketed events or, Adams’s hope for the future — external rewards like airline travel. The more active a user is on the site, the more valuable their NFT becomes.

Ticketmaster has dominated the music industry for so long because of its association with big name artists. To compete, Token is working on gaining access to their own slew of popular artists. They recently entered into a partnership with Animal Concerts, a live and non-live event experiences platform that houses artists like Alicia Keys, Snoop Dogg and Robin Thicke.

“You'll see they do all the metaverse side of the house,” Jones said. “And we're going to be the [real-life] web3 sides of the house.”

In addition, Token prides itself on working with the artists selling on their platform to set up the best system for their fanbase, devoid of hefty prices and additional fees — something Ticketmaster users have often complained about. Jones believes where Ticketmaster fails, Token thrives. The app incentivizes users to share more data about their interests, venues and artists by operating on a kind of points system in the form of mintable NFTs.

“We can actually take the dataset and say there’s 100 million people in the globe that love Taylor Swift, so imagine she’s going on tour and we ask [the user], ‘Would you go to see her in Detroit?’ And imagine this place has 30,000 seats, but 100,000 people clicked ‘yes,’” he explained. “So you can actually inform the user before anything even happens, right? About what their options are and where to get it.”

Tixr, a Santa-Monica based ticketing app, was founded on the idea that modern ticketing platforms were “living in the legacy of the past.” They plan to attract users by offering them exclusive access to ticketed events that aren’t in Ticketmaster’s registry.

“It melts commerce that's beyond ticketing…to allow fans to experience and purchase things that don't necessarily have to do with tickets,” said Tixr CEO and Founder Robert Davari. “So merchandise, and experiences, and hospitality and stuff like that are all elegantly melded into this one, content driven interface.”

Tixr sells tickets to exclusive concerts like a Tyga performance at a night club in Arizona, general in-person festivals like ComplexCon, and partners with local vendors like The Acura Grand Prix of Long Beach to sell tickets to the races. Plus, Davari said it’s equipped to handle high-demand, so customers aren’t spending hours waiting in digital queues.

Like Token, Tixr has also found success with a rewards program — in the form of fan marketing.

“There's nothing more powerful in the core of any event, brand, any live entertainment, [than] the community behind it,” Davari said. “So we build technology to empower those fans and to reward them for bringing their friends and spreading the word.”

Basically, if a user gets a friend to purchase tickets to an event, then the original user gets rewarded in the form of discounts or upgrades.

Coupled with their platforms’ ability to handle high-demand events, both Jones and Davari believe their platforms have what it takes to take on Ticketmaster. Expansion into the metaverse, they think, will also help even the playing field.

“So imagine you can't go to Taylor Swift,” Jones said. “What if you could purchase an exclusive to actually go to that exact same show over the metaverse? An artist’s whole world can expand past the stage itself.”

With the way ticketing for events works now, obviously not everyone always gets the exact price, venue or date they want. There are “winners and losers.” Jones’s hope is that by expanding beyond in-person events, there can be more winners.

“If there’s 100,000 people who want to go to one show and there's 37,000 seats, 70,000 are out,” he said. “You can't fight that. But what we can do is start to give them other opportunities to do things in a different way and actually still participate.”

Jones and Davari both teased that their platforms have some exciting developments in the works, but for now both Token and Tixr are set on making their own space within the industry.

“We simply want to advance this industry and make it more efficient and more pleasurable for fans to buy,” Davari said. “That's it.”