Two companies betting on the Los Angeles eSports market aren't throwing in on glitzy, state of the art stadiums or sinking big bucks into the pros: They're banking on the average Joe.

The video game industry has been red hot, surpassing $120 billion last year. Many in the marketplace think the next area for growth is in the amateurs; a vast pool of recreational players who can, if provided the infrastructure, make hay for investors as competitive players.

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