Tom Brady’s Religion of Sports Raises $50M, Plots Expansion Beyond Sports

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Tom Brady’s Religion of Sports Raises $50M, Plots Expansion Beyond Sports

Religion of Sports, the sports media production company co-founded by NFL legends Tom Brady and Michael Strahan, wants to expand its realm of worship beyond athletics with $50 million in new funding.

The Santa Monica-based company announced the Series B on Monday, as well as plans to expand its content beyond sports and into the realms of entertainment, business and music. Shamrock Capital led the funding round and was joined by Elysian Park Ventures (the venture arm of the Los Angeles Dodgers’ ownership group) and Cerro Capital.


Co-founded by Brady, Strahan and filmmaker and entrepreneur Gothan Chopra (the son of Deepak Chopra) in 2017, Religion of Sports sprouted from a documentary series of the same name. The company has subsequently produced a number of acclaimed sports documentaries and docuseries, including Emmy-nominated programs like “Man in the Arena: Tom Brady,” a deep dive into the career of its co-founder, and “Simone vs. Herself,” about Olympic gold medal-winning gymnast Simone Biles.

“Religion of Sports has grown at a pace we could have only dreamed about five years ago,” Brady said in a statement. “We have some of the most talented people in the industry, who share the same passion for sports storytelling that has an impact on culture and audiences around the world.”

Earlier this year, Brady retired from pro football to focus on business ventures like Religion in Sports and NFT company Autograph, before promptly reversing his decision and announcing he would play in the upcoming NFL season. In April, Autograph partnered with ESPN to sell NFTs based on Brady’s “Man in the Arena” docuseries.

Religion of Sports has already bolstered its content offerings with a scripted media division and a content deal with Skydance Media. The new funding—which follows a $10 million Series A round raised in 2020—will support those endeavors as the company continues to expand beyond its traditional non-fiction offerings.

Sports content is playing an increasingly influential role in the contemporary media landscape, with numerous streamingplatforms expanding into live sports—one of the biggest ratings draws in a world where most consumers can watch scripted programming on demand at their own convenience.

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The Streamy Awards: The War Between Online Creators and Traditional Media Is Just Beginning

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

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Every year, the Streamy Awards, which is considered the top award show within the creator economy, reveals which creators are capturing the largest audiences. This past Sunday, the event, held at The Beverly Hilton, highlighted some of the biggest names in the influencer game, chief among them Mr. Beast and Charli D’Amelio. It had all the trappings of a traditional award show—extravagant gowns, quippy acceptance speeches and musical interludes. But, as TikTok creator Adam Rose told The Washington Post, the Streamys still lacks the legitimacy of traditional award shows.

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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Slingshot Aerospace Raises $40 Million to Expand Space Object Sensor Network
Photo: Slingshot Aerospace

Slingshot Aerospace, the El Segundo-based startup developing software for managing objects in space’s orbit, raised $40.9 million to build out its global network of sensors and recruit new customers both private and public.

The round was a follow-on to Slingshot’s $25 million Series A-1 raise in March.

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David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

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It ain’t easy being a charging company…or at least a lot of them aren’t making it look easy. Between reports of abysmal charger uptime, declining stock values, lack of standards and meaningless jargon (is “hyper” really faster than “ultra?”), the race to electrify America’s roads has been a bumpy one. For Miami-based Blink Charging, however, the solution to smoothing the transition may be about becoming more than just a charger company.

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