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TikTok is launching an incubator program, "TikTok for Black Creatives," to support 100 Black creators and music artists as it competes for audience among social media sites.

"Black creators on TikTok have been a driving force for our community, from starting trends to fostering connection to introducing new ways to entertain and inspire others, and we're committed to continuing to elevate and amplify their voices," the company said in an announcing the incubator this week.

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