Tapcart Raises $50M to Help Ecommerce Brands 'Break Through the Noise' on Mobile

Bernard Mendez
Bernard Mendez is an editorial intern at dot.LA. He attends UCLA, where he is pursuing a bachelor’s degree in applied mathematics. Mendez was previously an editor at the Daily Bruin, the student newspaper at UCLA.
Tapcart Raises $50M to Help Ecommerce Brands 'Break Through the Noise' on Mobile
A Shopify-based mobile ecommerce app that exploded during the COVID-19 pandemic is gearing up for a rise of mobile ecommerce.

Tapcart, a Santa Monica-based company founded in 2017, announced Monday that it has raised $50 million in Series B funding. The company plans to use the new funds to hire around 200 more people, mostly at its Santa Monica headquarters, and expand to businesses in areas like Europe, Australia and New Zealand.

The round was led by Left Lane Capital, Shopify, SignalFire, Greycroft, Act One Ventures and Amplify LA.

Founded in 2017, Tapcart saw major growth during the onset of the COVID-19 pandemic, in part because of a rapid increase of online mobile shopping during lockdowns.

CEO Eric Netsch said he thinks the pandemic only hastened the onset of mobile ecommerce.

"The pandemic really just reassured the path that the world was already on," he said. "We knew that mobile was taking the world by storm far before the pandemic happened."

Tapcart is built on top of Shopify's platform, allowing businesses signed up with the massive ecommerce network to design and customize mobile apps, without requiring any coding.

Netsch argues Tapcart's strength is in enabling brands to increase customer loyalty. One of the ways it does that is through mobile push notifications. The platform allows companies to send push notifications to notify customers about mobile-exclusive deals or about items left in their carts. They can also customize those notifications to individual users.

He sees push notifications as more effective than other forms of reaching customers, such as emails or SMS.

"There's industry reports out there that claim that emails are getting 45% less effective every single year... SMS is quickly becoming spammed," he said. " … merchants have to find ways to break through the noise."

Mobile apps also offer greater customer loyalty than mobile websites, he added.

Several thousand Shopify companies, including Fashion Nova, Pier One Imports and The Hundreds, have created mobile apps using Tapcart's software. Merchants have sold over $2 billion through Tapcart apps, including $1.2 billion in the past year.

And though there are other apps on the Shopify store that are similarly priced and offer similar services, Tapcart already works with major Shopify brands and offers individualized support to consumer brands, Netsch said.

For now, Tapcart plans to remain on Shopify and will continue to hedge its bets on the rise of mobile ecommerce, Netsch said.

"We see these trends as just getting started," he said. "And they're definitely here to stay."


Subscribe to our newsletter to catch every headline.


Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

Greater Good Health Raises $10 Million To Fix America’s Doctor Shortage
Courtesy of Greater Good Health

The pandemic highlighted what’s been a growing trend for years: Medical students are prioritizing high-paying specialty fields over primary care, leading to a shortage of primary care doctors who take care of a patient’s day-to-day health concerns. These physicians are a cornerstone of preventative health care, which when addressed can lower health care costs for patients, insurers and the government. But there’s a massive shortage of doctors all over the country, and the pipeline for primary care physicians is even weaker.

One local startup is offering a possible answer to this supply squeeze: nurse practitioners.

On Wednesday, Manhattan Beach-based Greater Good Health unveiled $10 million in new funding led by LRVHealth, adding to $3 million in seed funding raised by the startup last year. The company employs nurse practitioners and pairs them with doctor’s offices and medical clinics; this allows nurse practitioners to take on patients who would otherwise have to wait weeks, or even months, to see a doctor.

Read more Show less

Plus Capital Partner Amanda Groves on Celebrity Equity Investments

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.
PLUS Capital​’s Amanda Groves.
Courtesy of Amanda Groves.

On this episode of the L.A. Venture podcast, Amanda Groves talks about how PLUS Capital advises celebrity investors and why more high-profile individuals are choosing to invest instead of endorse.

As a partner at PLUS, Groves works with over 70 artists and athletes, helping to guide their investment strategies. PLUS advises their talent roster to combine their financial capital with their social capital and focus on five investment areas: the future of work, future of education, health and wellness, the conscious consumer and sustainability.

Read more Show less