Watch: 'Female Founders Stories' Featuring Slingshot Aerospace & Toucan

Annie Burford

Annie Burford is dot.LA's director of events. She's an event marketing pro with over ten years of experience producing innovative corporate events, activations and summits for tech startups to Fortune 500 companies. Annie has produced over 200 programs in Los Angeles, San Francisco and New York City working most recently for a China-based investment bank heading the CEC Capital Tech & Media Summit, formally the Siemer Summit.

Watch: 'Female Founders Stories' Featuring Slingshot Aerospace & Toucan

In our final edition of "Female Founders Stories: to Live and Work in L.A," dot.LA Chief Host and Correspondent Kelly O'Grady talked with Slingshot Aerospace co-founder and Chief Strategy Officer Melanie Stricklan and Toucan co-founder and CEO Taylor Nieman about the journey that brought them to where they are now.

Stricklan, an U.S. Air Force veteran, said she honed her leadership skills during her two decades in the military, where she met one of her co-founders — and the seed to the company began.

"There's not too many times in life that you get to do what you love and cultivate your leadership prowess," she said.

Her company uses AI and algorithms to analyze data collected by satellites and aerial drones in real time.

Nieman said she learned from her past roles at in business development and strategic partnership at tech startup companies There, she said, she soaked up as much as she could and learned a lot about fundraising. She tried several companies before landing on Toucan, her first venture-backed company.

"Tapping the best people to come on board first was the key to unlock," she said. "That's how we attracted investment, our first check."

Watch the full discussion below, and sign up for our newsletter to get notified about the latest dot.LA events.

Female Founders Stories: featuring Slingshot Aerospace & Toucanwww.youtube.com


Melanie Stricklan, Co-Founder & Chief Strategy Officer

Melanie Stricklan, Co-Founder & Chief Strategy Officer 

In 2016, Melanie Stricklan combined her military experience and indomitable spirit to co-found Slingshot Aerospace, a situational intelligence company that applies advanced analytics and computer vision to earth and space data, empowering customers with clarity in complex environments. Today, she is the company's Chief Strategy Officer where she leads the strategic vision and growth strategy. Having proudly served in the United States Air Force for 21 years, Melanie possesses a unique blend of leadership and technical expertise that enables her to create and execute winning business and product strategies.

She was named the 2019 Entrepreneur of the Year for El Segundo, California, and named one of Inc. Magazine's 2019 Top 100 Female Founders in the United States. Melanie was named a Techstars All Star mentor, a recognition from her peers within the prestigious aerospace accelerator for her gold standard of mentorship. A trailblazer in the industry, Melanie frequently speaks at conferences about the value of situational intelligence and advancing space awareness, and hosted a TED Talk discussing how images from space help us protect earth. She is a champion for STEM initiatives, and enjoys inspiring youth to challenge themselves and pursue their dreams.

Taylor Nieman, Co-Founder and CEO of Toucan

​Taylor Nieman, Co-Founder and CEO of Toucan 

Taylor Nieman is the Co-Founder and CEO of Toucan (jointoucan.com), a platform that helps people learn new things as they go about their day browsing the web. Right now, Toucan will teach new languages, such as Spanish, French, Portuguese, Italian, and German. Within a year, Toucan raised close to $3 million from Investors including Wonder Ventures, GSV, and Golden Ventures. Prior to building Toucan, Taylor joined many notable startups and helped scale them from Seed to Series B, including Headspace and Fair. Born and raised in Los Angeles, Taylor is a graduate of Cornell University.

Kelly O'Grady, Chief Host & Correspondent at dot.LA

Kelly O'Grady, Chief Host & Correspondent at dot.LA 

Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.

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Cadence

Derek Jeter’s Arena Club Knocked a $10M Funding Round Right Out of the Park

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

sports trading cards
Arena Club /Andria Moore

Sports trading card platform Arena Club has raised $10 million in Series A funding.

Co-founded by CEO Brian Lee and Hall of Fame Yankees player Derek Jeter, Arena Club launched its digital showroom in September. Through the platform, sports fans can buy, sell, trade and display their card collections. Using computer vision and machine learning, Arena Club allows fans to grade and authenticate their cards, which can be stored in the company’s vault or delivered in protective “slabs.” Arena Club intends to use the new cash to expand these functions and scale its operations.

The new funding brings Arena Club’s total amount raised to $20 million. M13, defy.vc, Lightspeed Ventures, Elysian Park Ventures and BAM Ventures contributed to the round.

“Our team is thankful for the group of investors—led by M13, who see the bright future of the trading card hobby and our platform,” Lee said in a statement. “I have long admired M13 and the value they bring to early-stage startups.”

M13’s co-founder Courtney Reum, who formed the early-stage consumer technology venture firm in 2016 alongside his brother Carter Reum, will join Arena Club’s board. Reum has been eyeing the trading card space since 2020 when he began investing in what was once just a childhood hobby.

The sports trading card market surged in 2020 as fans turned to the hobby after the pandemic brought live events to a standstill. Since then, prices have come down, though demand remains high. And investors are still betting on trading card companies, with companies like Collectors bringing in $100 million earlier this year. Fanatics, which sells athletic collectibles and trading cards, reached a $31 billion valuation after raising $700 million earlier this week. On the blockchain, Tom Brady’s NFT company Autograph lets athletes sell digital collectibles directly to fans.

As for Arena Club, the company is looking to cement itself as a digital card show.

“Providing users with a digital card show allows us to use our first-class technology to give collectors from all over the world the luxury of being able to get the full trading card show experience at their fingertips,” Jeter said in a statement.

Hosts Who Rent From “Airbnb-Friendly” LA Apartments May Not Make a Profit

Amrita Khalid
Amrita Khalid is a tech journalist based in Los Angeles, and has written for Quartz, The Daily Dot, Engadget, Inc. Magazine and number of other publications. She got her start in Washington, D.C., covering Congress for CQ-Roll Call. You can send tips or pitches to amrita@dot.la or reach out to her on Twitter at @askhalid.
LA house

L.A.’s lax enforcement of Airbnbs has led to an surge of illegal short-term rentals — even four years after the city passed a regulation to crack down on such practices. But what if hosts lived in a building that welcomed Airbnb guests and short-term rentals?

That’s the idea behind Airbnb’s new push to expand short-term rental offerings. The company is partnering with a number of corporate landlords that agreed to offer “Airbnb-friendly” apartment buildings, reported The Wall Street Journal last week. According to the report, the new service will feature more than 175 buildings managed by Equity Residential, Greystar Real Estate Partners LLC and 10 other companies that have agreed to clear more than 175 properties nationwide for short-term rentals.

But prospective hosts in Los Angeles who decide to rent apartments from Airbnb’s list of more than a dozen “friendly” buildings in the city likely won’t earn enough to break even due to a combination of high rents, taxes and city restrictions on short-term rentals. Rents on one-bedroom apartments in most of the partnered buildings listed soared well over $3,000 a month. Only a few studios were available under the $2,000 price range. If a host were to rent a one bedroom apartment with a monthly rent of $2,635 (which amounts to $31,656 annually), they would have to charge well over the $194 average price per night for Los Angeles (which amounts to $23,280 per year) according to analytics platform AllTheRooms.

Either way, residents who rent one of these Airbnb friendly apartments still have to apply for a permit through the City of Los Angeles in order to host on Airbnb.

“[..Airbnb-friendly buildings] seems like a good initiative. However, from a quick look, it seems that given the rent, Airbnb revenue wouldn’t be enough to cover all expenses if the host follows the city’s policy,” says Davide Proserpio, assistant professor of marketing at the USC Marshall School of Business.

In addition, since L.A.’s 120-day cap on short-term rentals still applies to the buildings on Airbnb’s listing platform, that greatly limits the number of longer-term guests a resident can host. Not to mention, some of the buildings that Airbnb lists have even shorter limits – The Milano Lofts in DTLA for example only allows residents to host 90 nights a year.

Airbnb’s calculations of host earnings may be greatly misleading as well, given that the estimate doesn’t include host expenses, taxes, cleaning fees or individual building restrictions. For example, Airbnb estimates that a resident of a $3,699 one bedroom apartment at the Vinz in Hollywood that hosts 7 nights a month can expect $1,108 a month in revenue if they host year-round. But the Vinz only allows hosts to rent 90 days a year, which greatly limits the potential for subletters and a consistent income stream.

Keep in mind too that since the apartment will have to serve as the host’s “primary residence”, hosts will have to live there six months out of the year. All of which is to say, it’s unclear how renting an apartment in an “Airbnb-friendly” building makes hosting easier — especially in a city where illegal short-term rentals already seem to be the norm.

https://twitter.com/askhalid

The Streamys Reveals The Disconnect Between Online Creators and Traditional Media

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

tiktok influencers around a trophy ​
Andria Moore /Charli D'Amelio/Addison Rae/JiDion

Every year, the Streamy Awards, which is considered the top award show within the creator economy, reveals which creators are capturing the largest audiences. This past Sunday, the event, held at The Beverly Hilton, highlighted some of the biggest names in the influencer game, chief among them Mr. Beast and Charli D’Amelio. It had all the trappings of a traditional award show—extravagant gowns, quippy acceptance speeches and musical interludes. But, as TikTok creator Adam Rose told The Washington Post, the Streamys still lacks the legitimacy of traditional award shows.

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