Hexagon Purus Places Multiple Bets on Electrified Trucking

David Shultz

David Shultz reports on clean technology and electric vehicles, among other industries, for dot.LA. His writing has appeared in The Atlantic, Outside, Nautilus and many other publications.

inside of a red truck
Photo by David Shultz

When experts talk about the future of the energy economy, technologies are often described as winners or losers.

“Solar will beat nuclear.”

“Lithium iron phosphate will dominate lithium nickel manganese cobalt.”

“Geothermal is a better bet than tidal.”

Nowhere is this contest more pronounced than in the long-range trucking industry where hydrogen is battling for supremacy against battery electric.


But according to Hexagon Purus there’s room for everyone at the party, at least for now.

The Californian branch of Norwegian parent company Hexagon Composites has recently set up an American branch in Ontario, California, which is independently listed and focusing on zero emission solutions to trucking. It’s early days still, but on a tour of the facility last week I was able to chat with executives about how the future might unfold and how the company’s strategy illuminates both the opportunity and uncertainty surrounding the transition.

The debate around the best way to decarbonize long range trucking has been ongoing for several years now, and two technologies have emerged as the front runners. Earlier this year, I outlined this technological arms race in our newsletter, but a quick recap never hurts.

In one corner there’s the electric truck, which stores energy in a battery and uses that to drive an electric motor.

In the other corner there’s the fuel cell electric vehicle (FCEV), which carries hydrogen onboard and uses a fuel cell to turn the gas into electricity that drives an electric motor.

Fuel cell electric vehicles offer more energy per volume and per weight than today’s best batteries. And because of that, they offer longer ranges, which is a huge deal for long range trucking. Hydrogen tanks can also be quickly refilled or swapped, meaning drivers don’t have to wait for batteries to recharge.

But hydrogen also faces major headwinds. There are currently only 54 hydrogen refueling stations in the United States, and every single one is in California. By contrast, electricity is ubiquitous. The grid–while far from perfect and definitely not ready to support a nation of predominantly EVs–is already installed, and there are nearly 50,000 EV chargers spread across the country. There’s also nowhere near enough green hydrogen to power the nation’s fleet of trucks. But where some might see an obstacle, Hexagon sees opportunity.

engine

Engineers check rev an engine at Hexagon Purus' location in Ontario, California.

Photo by David Shultz

Hexagon Composites, the parent company, got its start making hydrogen storage tanks.

These tanks are similar to the propane tank you use to power a grill or a heater. But hydrogen is a much trickier molecule to store than natural gas or propane: It’s lighter and escapes through smaller holes, meaning the tanks need to be made to a higher standard. It’s also corrosive to metal, meaning Hexagon’s tanks are lined with an inert plastic. FCEVs, if they catch on, represent an enormous opportunity to expand that business.

In addition to the tanks themselves, the company makes racks to transport tanks, and instruments to inspect and certify said tanks. If hydrogen is going to catch on, the United States will need a way to ship the gas all over the country. Hexagon believes their cylinders, transport and storage technologies are perfectly positioned to take on that challenge.

That’s where Purus comes in. Major truck makers like Volvo, Daimler and Freightliner have at least some of their chips invested in fuel cell technologies. Hexagon Purus is working with these industry giants to integrate their hydrogen tanks into the fuel cells on these trucks. If the tech catches on, the trucking giants will probably take over the integration themselves, but Hexagon Purus CEO Morten Holum says that smaller fleets–street sweepers, boom trucks, construction, drayage, etc–will still need the service…and the tanks. Right now, the technology is firmly in the prototyping stage, and Holum estimates that a shift is probably still three to five years out. Hexagon has just 20 FCEV trucks on the road. But each truck boasts up to 800 miles of range—certainly long enough to completely disrupt the diesel truck industry.

Initially, when I toured the Hexagon Purus facility, I couldn’t help but wonder if all the hydrogen technology in development was on track to become obsolete the moment somebody develops a battery that can carry a fully loaded tractor trailer 600 miles. Truckers are only allowed to drive for 8 hours per shift, so even if they averaged a whopping 70 miles per hour, that means a driver can only cover 560 miles in a shift. Tesla’s range figures should always be taken with a grain of salt, but their upcoming Semi platform will reportedly come with either 300 or 500 miles of range (on level ground). The Semi platform is currently in the process of receiving EPA certification, suggesting that deliveries might begin soon. While 500 miles might not translate to quite enough real-world range to entice the longest of long haul truckers, signs seems to suggest the day is coming.

The Californian branch of Norwegian parent company Hexagon Composites has recently set up an American branch in Ontario, CA, which is independently listed and focusing on zero emission solutions to trucking. The Californian branch of Norwegian parent company Hexagon Composites has recently set up an American branch in Ontario, CA, which is independently listed and focusing on zero-emission solutions to trucking. Photo by David Shultz

But in the back corner of Hexagon’s garage, I found the answer. They’re also working on a battery platform. The company is building 220 kWh battery packs with cells sourced from “household name” brands and integrating them into the trucks–up to three at a time. For an operation that, at present, makes its money selling hydrogen cylinders and accessories, it’s quite a hedge. But Holum says the company–at least the Purus arm–is actually quite “tech agnostic.”

“Of course, if you had a battery that was 20% of the weight of today's batteries that you could charge in 15 minutes, then hydrogen would not be a long term truck fuel,” Holum says. But that technology isn’t here yet, and decarbonizing trucking is a task that has to start today. “The problem that we have now is not one solution out-competing the other solution,” he says. “It’s that both solutions are really needed, and there isn’t enough [supply].”

Holum thinks that over the next 10 years there will be room and demand for both technologies in the trucking sector, with battery electric vehicles taking up jobs with shorter duty cycles–things like drayage and last mile delivery–while FCEVs handle the long range jobs with the heaviest loads.

Beyond that, batteries may improve to the point where they win the market, but Holum also points out that FCEVs still use batteries and so they also benefit from improvements in the tech. Hydrogen itself can also get better. Hexagon is experimenting with storing the molecule as a liquid instead of a gas. While this requires even higher pressures, it would allow dramatically more energy to be packed into the same volume.

After ten years, it’s anyone’s guess how the technologies will evolve, says Holum, but with irons in so many different fires, Hexagon is trying to position itself for whatever the future may hold.

What’s New from Waymo 🚗 and Snapchat 👻

🔦 Spotlight

Happy Friday, LA!

Image Source: Waymo

In case you’ve been cooped up indoors or haven’t had a chance to leave the office this week, you might have missed the latest buzz—Waymo’s self-driving cars are now cruising all over LA! That’s right—Waymo One, the autonomous ride-hailing service, has officially expanded citywide, now covering nearly 80 square miles of Los Angeles. After months of testing and a waitlist, Angelenos can now book rides 24/7 in areas stretching from Santa Monica to Hollywood to the USC neighborhood. Early feedback has been overwhelmingly positive, with passengers rating the service 4.7/5. Riders are praising the smooth, safe experience—making it a game-changer for getting around the city, whether it’s for work, errands, or leisure.

Image Source: Snap

Meanwhile, Snapchat is stepping up its game with new features in its Family Center designed to boost family safety and connectivity. Parents can now request their teens' live location on Snap Map, stay informed about their location-sharing settings, and set travel notifications to get alerts when family members arrive or depart from key locations like home or school. These updates give families more control and peace of mind in managing their digital interactions.


🤝 Venture Deals

LA Companies

  • Camouflet, an AI-driven platform specializing in real-time pricing optimization, has raised a $3M Seed funding round from private investors to enhance its services. - learn more
  • Chaos Industries, a defense tech company specializing in advanced detection and monitoring systems, raised a $145M Series B funding round led by Accel to accelerate its development of critical national security technologies. - learn more
  • Radiant, a company specializing in advanced nuclear microreactors, raised a $100M Series C funding round led by DCVC. The funds will be used to complete the Kaleidos Development Unit and conduct testing at Idaho National Laboratory's DOME facility, aiming to bring factory-built microreactors to market. - learn more
  • Mundial Media, a company focused on contextual marketing for multicultural audiences, raised a $1.5M Pre-Seed extension round led by new and existing investors, with the funds aimed at advancing their Cadmus AI technology and expanding digital advertising offerings. - learn more

LA Venture Funds
  • Joyful Ventures participated in a seed funding round for Meatly, a UK-based company specializing in lab-grown pet food, though the exact amount raised has not been disclosed. - learn more
  • B Capital participated in a $200M Series C funding round for Writer, a full-stack generative AI platform that helps enterprises deploy secure and reliable AI solutions to address critical business challenges. - learn more
  • LFX Venture Partners participated in a US$30M Series C2 funding round for UniUni, a company transforming last-mile delivery for e-commerce through technology, and plans to use the capital to improve its platform and rapidly grow its operations. - learn more
  • Composition Capital participated in a $20M Series B funding round for Arbolus, an expert insights platform that connects investors and consultants with subject matter experts, to support Arbolus's expansion into the U.S. market - learn more
  • Type One Ventures co-led a Series A funding round for Lunar Outpost, a company specializing in lunar surface mobility, commercial space robotics, and space resources; the funds will support their active programs. - learn more
  • Trousdale Ventures participated in a $29M funding round for Starfish Space, a Seattle-based satellite servicing company that will use the funds to develop and launch its Otter spacecraft, designed to extend the operational life of satellites in geostationary orbit. - learn more
  • Plus Capital participated in a $20M Series A funding round for OneSkin, a San Francisco-based biotech company specializing in skin health treatments, with the funds aimed at expanding research, developing new formulas, and growing its presence in the anti-aging skincare industry. The company will also invest in its team and explore new sales channels. - learn more
  • Starshot Capital participated in a $10.5M Series A funding round for Ecolectro, a New York City-based green hydrogen company, to support the development of its scalable electrolyzer technology and make green hydrogen more accessible. - learn more
  • Navitas Capital participated in a $37M Series B funding round for SwiftConnect, a company that provides connected access solutions for buildings and spaces, to expand its network, scale operations, and support new product initiatives. - learn more
  • Griffin Gaming Partners led a €17M Seed funding round for BIT ODD, a Finnish gaming studio focused on creating mobile games that prioritize creativity and emotional depth over finance-driven metrics. - learn more
  • The K Fund participated in a $20M funding round for Homethrive, a caregiving solutions platform, and the funds will be used to help expand its AI-driven care navigation, improve personalized support, and enhance digital tools to increase engagement across various payer populations. - learn more

        LA Exits

        • Farm Dog, a Los Angeles-based company that provides a platform with tools to help agronomists streamline their work—offering features for field scouting, document management, and data integration to enhance productivity in agriculture—has been acquired by FarmQA. - learn more

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                Wonder Dynamics: Redefining the Animation Landscape
                Wonder Animation

                🔦 Spotlight

                Happy Friday, LA!

                Wonder Dynamics, a Los Angeles-based company founded by Tye Sheridan and Nikola Todorovic, has launched Wonder Animation, a beta feature that is poised to transform the landscape of video production. Acquired by Autodesk in May, Wonder Dynamics is leveraging this innovative tool, which harnesses artificial intelligence to turn standard video footage into captivating 3D animated scenes, making sophisticated animation techniques more accessible to filmmakers of all budgets.

                Wonder Animation allows creators to shoot from multiple angles, with the AI reconstructing these shots into a dynamic 3D space. This functionality enables filmmakers to seamlessly blend live-action scenes with interactive virtual environments while preserving original camera movements. Users can customize various aspects, including animations, characters, lighting, and camera tracking data, and the tool integrates smoothly with popular software like Maya, Blender, and Unreal Engine.

                What sets Wonder Animation apart is its emphasis on artistic control. Unlike many AI tools that impose rigid outcomes, this feature empowers creators to guide their projects, ensuring that their unique style remains front and center.

                As the boundary between video and 3D animation blurs, Wonder Animation invites creators to experiment and innovate in exciting ways. This development marks a significant step forward in digital storytelling, democratizing access to high-quality visual effects and making sophisticated animation achievable for a broader range of filmmakers.

                With the global animation market projected to reach approximately $400 billion in 2024 and grow to over $587 billion by 2030—reflecting a compound annual growth rate (CAGR) of about 5%—tools like Wonder Animation are more relevant than ever. This growth underscores the increasing demand for animated content and highlights the necessity of innovative solutions to meet filmmakers’ evolving needs. For those looking to elevate their storytelling, Wonder Animation may just be the key to unlocking new creative horizons. According to Statista, this upward trend in the animation market emphasizes the significant opportunities ahead.


                🤝 Venture Deals

                LA Companies

                • Evite, an online platform enabling users to design, send, and manage digital invitations and eCards with tools for event organization and guest tracking, has received a strategic growth investment from Francisco Partners to accelerate innovation and expand its product offerings. - learn more
                LA Venture Funds
                • F4 Fund participated in a $4.1M Pre-Seed funding round for Further, a platform designed to help first-time homebuyers determine how much home they can afford by providing personalized insights on interest rates and lender requirements, giving users a clear view of their purchasing power. - learn more
                • Alexandria Venture Investments participated in a $10M Seed funding round for CrossBridge Bio, a company focused on developing advanced dual-payload antibody-drug conjugate (ADC) therapies, with the funds supporting preclinical development of its next-generation cancer treatments. - learn more
                • Clocktower Ventures participated in a $5.6M Series A funding round for Morada Uno, a startup in Mexico focused on making apartment rentals easier by providing a platform that connects tenants with landlords and simplifies processes like lease agreements and rent payments. - learn more
                • Skyview Capital participated in a $5M Series A funding round for Web3 chain game A-World, a tower defense battle game set in the metaverse on the BNB Chain, where players build hero towers to defeat waves of monsters. - learn more

                    LA Exits

                    • Drive Hospitality, a leading provider of personalized parking and hospitality services, including valet, concierge, bell services, parking management, and advanced technology integration, has been acquired by Propark Mobility. - learn more
                    • Vebu Labs, located in El Segundo and specializing in custom automation solutions for the food industry—including the innovative 'Autocado' system that automates the peeling, coring, and scooping of avocados to enhance operational efficiency—will be acquired by Serve Robotics. - learn more

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                          Big Wins: Dodgers Take the Title ⚾, ChatGPT Levels Up🚀

                          🔦 Spotlight

                          Happy Friday, LA! It’s been a week of big wins, on and off the field. 🎉

                          ⚾️ First up, let’s talk Dodgers. With a thrilling 7-6 comeback victory over the Yankees in Game 5, the Dodgers clinched their eighth World Series title, their first since 2020. The city is buzzing, and fans are ready to celebrate! A parade kicks off this morning at 11 a.m., starting at City Hall and winding down to Flower Street, with a ticketed celebration at Dodger Stadium for those wanting to keep the festivities going.

                          Image Source: Dodgers

                          💻 Meanwhile, in the tech, OpenAI just rolled out a game-changing update for ChatGPT. Plus and Enterprise users can now access real-time internet search, powered by Microsoft Bing, bringing ChatGPT's responses fully up-to-date. This means users can now ask about the latest news, hotspots, or recent LA startup announcements, and ChatGPT will pull in fresh, relevant answers directly from the web. Previously limited to information up to 2021, ChatGPT’s new browsing capabilities make it a valuable digital assistant for anyone needing real-time insights in fast-paced industries like tech and entertainment.

                          Image Source: ChatGPT

                          🔍 The real-time search feature also includes “Browse with Bing,” allowing ChatGPT to source information from multiple sites for detailed answers to complex questions. Whether you’re exploring the latest venture capital trends in LA or curious about the best local spots, ChatGPT’s new browsing power helps you stay ahead with the latest info. This leap forward in AI functionality makes ChatGPT even more versatile and powerful for everyone, from business owners to everyday users.

                          From the Dodgers’ World Series win to OpenAI’s latest ChatGPT update, there’s a lot to celebrate in LA this week. Here’s to champions, innovation, and a city that’s always pushing boundaries. 🌆✨


                          🤝 Venture Deals

                          LA Companies

                          • Final Boss Sour, a Los Angeles-based gaming-themed snack company specializing in healthier sour snacks, has raised a $3M Seed funding round led by Science Inc. to expand its product offerings and operational capabilities. - learn more
                          LA Venture Funds
                          • Smash Capital led a $50M Series B round for Read AI, a productivity-focused AI company, bringing its total funding to $81M. The company offers a platform that enhances meeting efficiency through features like note-taking, summarization, and transcription. Additionally, Read AI introduced "Read AI for Gmail," a free Chrome extension that integrates information from various applications, reducing the need to switch between apps. The funds will be used to increase the company's headcount in engineering, data science, and business teams. - learn more
                          • Distributed Global participated in a $25M funding round for Nillion, a company that provides decentralized privacy solutions designed to secure sensitive data using advanced technologies like secure multi-party computation. - learn more
                          • Act One Ventures participated in a $5M Seed funding round for Latii, a construction materials supply chain startup, to enhance its platform that connects contractors with suppliers, aiming to streamline procurement processes and reduce costs in the construction industry. - learn more
                          • SmartGateVC participated in a pre-seed funding round for Ritual Dental, a company revolutionizing dental care by integrating advanced technology and microbiome science to provide personalized, preventive treatments. - learn more

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