Behind Her Empire: How Health-Ade's Founder Grew $600 Into Multi-Millions By Trusting Her Gut
Daina Trout is the CEO and co-founder of Health-Ade Kombucha, one of the most successful kombucha companies on the market. She started Health-Ade in 2012 alongside her husband and best friend.
On this episode of In Her Empire podcast, hear how Daina climbed up the ranks in corporate America, only to discover she felt less fulfilled as time went on. She eventually quit her job and took the risk (with minimal savings) to build a company on her own terms with a focus on developing the best tasting, highest quality kombucha there is.
Fast forward to today, Health-Ade has grown from a small production item that was started in Daina's closet with only $600 to the fastest-growing brand in the category, generating over $150 million in revenue across 30,000 stores.
When she's not giving her heart and soul to Health-Ade and mentoring young entrepreneurs, she's fully dedicated to her two young boys, who she credits with making her an even better CEO.
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dot.LA is kicking off its inaugural summit Tuesday with a line-up of the players, investors and executives shaping tech and media in Los Angeles, including the head of Reese Witherspoon's Hello Sunshine media company, Silicon Valley's top dealmaker Bill Gurley and GoodRx CEO Doug Hirsch.
I have long been a proponent of going public because I believe it creates stronger, more disciplined companies that deliver greater shareholder value. It's great to see the pendulum in the founder and venture capital community swinging away from the "stay private longer" attitude that dominated tech over the last decade.
That said, the traditional IPO listing path has many shortcomings. I experienced this firsthand in 2011 when we took Zillow public. The cover price on the original S-1 was $12-$14 a share, but we upped it to $14-$16 due to strong demand on the IPO roadshow. We priced it at $20 a share, only to watch the first trade open at $60 that day. (Note: Zillow has since done a 3-for-1 stock split, so divide these numbers by three if you're trying to compare it with today's ~ $100 stock price.)
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If the rule is to follow the money, then VC deal flow shows how singularly bad this pandemic has been for female entrepreneurs compared to their male peers.
By and large, anytime a woman was involved in the founding of a company, venture capital investment dollars dropped significantly and there were fewer dollars per deal overall, according to a dot.LA analysis of year-over-year Q3 PitchBook data for Los Angeles, the Bay Area and Seattle.
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