Behind Her Empire: How Health-Ade's Founder Grew $600 Into Multi-Millions By Trusting Her Gut

Behind Her Empire: How Health-Ade's Founder Grew $600 Into Multi-Millions By Trusting Her Gut

Daina Trout is the CEO and co-founder of Health-Ade Kombucha, one of the most successful kombucha companies on the market. She started Health-Ade in 2012 alongside her husband and best friend.


On this episode of In Her Empire podcast, hear how Daina climbed up the ranks in corporate America, only to discover she felt less fulfilled as time went on. She eventually quit her job and took the risk (with minimal savings) to build a company on her own terms with a focus on developing the best tasting, highest quality kombucha there is.

Fast forward to today, Health-Ade has grown from a small production item that was started in Daina's closet with only $600 to the fastest-growing brand in the category, generating over $150 million in revenue across 30,000 stores.

When she's not giving her heart and soul to Health-Ade and mentoring young entrepreneurs, she's fully dedicated to her two young boys, who she credits with making her an even better CEO.

Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, Spotify iHeart Radio or wherever you get your podcasts.

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