Behind Her Empire: How Health-Ade's Founder Grew $600 Into Multi-Millions By Trusting Her Gut

Daina Trout is the CEO and co-founder of Health-Ade Kombucha, one of the most successful kombucha companies on the market. She started Health-Ade in 2012 alongside her husband and best friend.

On this episode of In Her Empire podcast, hear how Daina climbed up the ranks in corporate America, only to discover she felt less fulfilled as time went on. She eventually quit her job and took the risk (with minimal savings) to build a company on her own terms with a focus on developing the best tasting, highest quality kombucha there is.

Fast forward to today, Health-Ade has grown from a small production item that was started in Daina's closet with only $600 to the fastest-growing brand in the category, generating over $150 million in revenue across 30,000 stores.

When she's not giving her heart and soul to Health-Ade and mentoring young entrepreneurs, she's fully dedicated to her two young boys, who she credits with making her an even better CEO.

Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, Spotify iHeart Radio or wherever you get your podcasts.

Subscribe to our newsletter to catch every headline.

The Weeknd is set to perform live on TikTok tonight, showcasing not only the Grammy Award-winning artist's talent but also the fast-growing company that will turn him into an avatar for the performance.

Wave creates digital avatars for musicians to put on shows and interact with fans in real time. Its partnership with TikTok, the besieged social media app known for short dance videos, provides the Los Angeles-based company with its largest platform yet to showcase what it can do.

Read more Show less

The L.A. tech and startup community was active as ever this week. dot.LA chief host and correspondent Kelly O'Grady takes you through the key points of the top five headlines:

  • Green Rush: The Incredible Rise and Fall of L.A.'s Genius Fund
  • President Trump Signs Order Banning TikTok Unless it Sells to U.S. Company
  • Curative Inc is Bringing COVID-19 Test Kiosks to L.A.
  • dot.LA x Pitchbook: L.A.'s 50 Hottest Startups - Who Made It?
  • Investing Round-Up: Syntiant, GoodRx and Studio Alive Ventures
Read more Show less

The health and wellness market has boomed in recent years as more consumers become conscious of how the choices they make in everyday life impact their long-term health. The industry has done particularly well in Los Angeles, where juice bars and supplement companies pop up regularly. But how do you differentiate yourself in a market where companies promise consumers the world?

According to one CEO, the answer is data.

Read more Show less