Flex Founder Lauren Wang on Overcoming Self Doubt

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

The Flex Co. founder and CEO Lauren Wang.​
Courtesy of Lauren Wang

Lauren Wang tried period products from all over the globe. What she found was the same product in different packaging.

On this episode of Behind Her Empire, the founder and CEO of the sustainable period care brand The Flex Co. discusses how she came to view herself as an entrepreneur and take on the menstrual industry.


Now offering both reusable and disposable products, Flex grew from friends complaining about their periods in Wang’s tiny apartment to become a leading brand in sustainable period care. Chronic yeast infections initially led Wang to abandon tampons, but she said she found menstrual cups to be uncomfortable.

“I felt very cheated and lied to by this massive multibillion dollar industry that kind of makes us go and buy these products every single month that nobody seems to love and nobody really seems to hate either people,” Wang said. “Instead, we just kind of blame ourselves and blame our own bodies for having terrible periods.”

In 2016, she launched The Flex Co., offering menstrual discs as an alternative.

The path to launching her startup was tumultuous; Wang said she found herself nearly bankrupt after she miscalculated the initial design and manufacturing expenses.

She initially intended to take a behind-the-scenes marketing role, asking others to lead her company. When no one took her up on the offer, she reluctantly stepped into the leadership role.

Her passion for filling the gap in the menstrual industry encouraged her to pursue Flex without any experience overseeing a company, she said. Wang primarily viewed herself as someone who could listen to customers—a mindset she said informs how she approaches expanding Flex’s reach.

“I think I built that empathy because I felt my own period issues weren't being listened to and were being caused by traditional period products, tampons, pads and organic tampons,” Wang said.

Hear more of the Behind Her Empire podcast. Subscribe on Stitcher, Apple Podcasts, Spotify, iHeart Radio or wherever you get your podcasts.

dot.LA editorial intern Kristin Snyder contributed to this post.

Subscribe to our newsletter to catch every headline.

Cadence

Diankha Linear on How Community Is Revolutionizing Text Marketing

Spencer Rascoff

Spencer Rascoff serves as executive chairman of dot.LA. He is an entrepreneur and company leader who co-founded Zillow, Hotwire, dot.LA, Pacaso and Supernova, and who served as Zillow's CEO for a decade. During Spencer's time as CEO, Zillow won dozens of "best places to work" awards as it grew to over 4,500 employees, $3 billion in revenue, and $10 billion in market capitalization. Prior to Zillow, Spencer co-founded and was VP Corporate Development of Hotwire, which was sold to Expedia for $685 million in 2003. Through his startup studio and venture capital firm, 75 & Sunny, Spencer is an active angel investor in over 100 companies and is incubating several more.

​Diankha Linear
Diankha Linear

On this episode of Office Hours, Community CEO Diankha Linear joins host Spencer Rascoff to discuss her foray into the startup world and the strategic approaching to scaling up.

Read moreShow less
https://twitter.com/spencerrascoff
https://www.linkedin.com/in/spencerrascoff/
admin@dot.la

LA Tech ‘Moves’: Dreamscape, LinQuest and PetDX Gain New CEOs

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Dreamscape, LinQuest and PetDX Gain New CEOs

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

***

Read moreShow less

This Week in ‘Raises’: ADARx Pharmaceuticals Lands $46M, PLAI Labs Scores $32M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: ADARx Pharmaceuticals Lands $46M, PLAI Labs Scores $32M
This Week in ‘Raises’: ContractSafe Inks $27.5M, Deal Box Collects $125M

A local RNA base-editing platform raised fresh funding to advance its drug development pipeline, while a local Web3 company founded by former MySpace and Jam City founders Chris DeWolfe and Aber Whitcomb scored funding to build out an artificial intelligence backed by generative AI that allows users to create and upload their own digital assets to the game.

***

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending