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XWatch: Our Startup Pitch Showcase Featuring Female Founders
Annie Burford is dot.LA's director of events. She's an event marketing pro with over ten years of experience producing innovative corporate events, activations and summits for tech startups to Fortune 500 companies. Annie has produced over 200 programs in Los Angeles, San Francisco and New York City working most recently for a China-based investment bank heading the CEC Capital Tech & Media Summit, formally the Siemer Summit.

This week's startup pitch showcase focused on female founders in honor of Women's History Month. The founders of OYA FEMTECH Apparel, ofthenight.club and Struct Club each gave five-minute pitches about their company, followed by advice from M13 Investor Jawhara Tariq and LDR Ventures Partners Co-Managing Director Maxine Kozler. The event was hosted by dot.LA's Chief Correspondent & Host and Head of Video Kelly O'Grady.
Startup Pitch Showcase: Female Founders feat. Oya Femtech Apparel, ofthenight.club and Struct Club
Featured Startups:
OYA FEMTECH Apparel According to women's health experts, the average legging makes women twice as likely to develop vaginal health issues. OYA is tackling this feminine health challenge head on by engineering leggings for women's health, style, functionality and comfort. Think: breathable, silky, leak absorbent, and curve shaping. OYA is on a mission to create technical clothes that support feminine health. OYA hopes to give all women more control over their health and create safe spaces to discuss feminine care.
ofthenight.club In the over-saturated market of subscription services, "Of The Night'' elevates the model of a "party-in-a-box." Founded by two female experiential producers, Of The Night embodies the magic of themed events and individually packages this magic for evenings spent inside. Since our debut, Of The Night has delivered 300+ party packages with 12 unique package themes; provided paid opportunities for out-of-work entertainers; spotlighted local brands and small businesses — many of whom lost their physical spaces during the pandemic — and raised over $5000 for nonprofits. Instead of mourning the loss of what we could no longer do, Of The Night's nationwide deliveries celebrate new and innovative ways of gathering.
Struct Club is a vibrant community of fitness instructors who craft impeccable workout plans to fierce playlists that drive peak workout efficiency, effectiveness and inspiration. Thousands of instructors worldwide come to Struct Club as their go-to platform to create and monetize playlist-driven workout plans. Spinning, running, HIIT and Sculpt enthusiasts looking to slay their fitness goals can find on-the-beat workouts to their favorite tunes in our app. Download Struct Club on the App Store today to access select workouts by our top featured instructors with matching music, integrating directly with your Spotify or Apple Music account.
About the Advisors:
Maxine Kozler, co-managing director of LDR Ventures
Maxine Kozler, Co Managing Director of LDR Ventures
Maxi is the Co-Managing Director of LDR Ventures, a Los Angeles based female led venture capital firm. Maxi's expertise includes: early stage capital raising, deal structuring and syndication, entertainment, intellectual property, licensing, branding, marketing and PR/social media. She invests in and advises founders at the angel and seed stages to grow their businesses from proof of concept stage to full use of their capitalization. Investments and Advisory roles include: Thrive Market, sweetgreen, Territory Foods, junzi kitchens, Shaka Tea, Sourse, Moku and Parachute Home.
Maxi also gives her time to the Center for Innovation & Entrepreneurship Advisory Council at Cal Poly University, as an Executive and VC in residence at the Hot House Incubator at Cal Poly, as a Pod Leader for Declare (fka Parity Partners) and as a mentor for SheWorx and the Black Girls Making Millions Academy founded by Mahisha Dillenger.
In addition to investing, Maxi spearheads events in LA, SF and NYC with other female investors to teach women how to invest at the Angel and Seed levels in order to address the funding disparity of capital that goes to Female Founders.
Jawhara Tariq, investor at M13
Jawhara Tariq, Investor at M13
My path to venture was non-traditional. I began my career working in nonprofits and philanthropy, where I spent my days trying to understand the systems that affect the average American's access to the most basic necessities. I take these experiences with me as an investor at M13 and am looking for founders who are trying to change the world in ways that are equitable, accessible, and have effects on large populations.
Investors have a large responsibility. We are given the opportunity to support great ideas that have the potential to turn into paradigm shifts. I am looking for founders who are unstoppable forces; the entrepreneurs who have the audacity to dream up a world that looks, feels, and operates differently than the one we live in today.
M13 is about stars that shine brighter together. This is the perfect metaphor for the special community of investors, founders, and operators that have come together to build innovative solutions to some of the world's largest problems.
Kelly O'Grady, chief correspondent & host and head of video at dot.LA
Kelly O'Grady, Chief Correspondent & Host and Head of Video at dot.LA
Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.
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Annie Burford is dot.LA's director of events. She's an event marketing pro with over ten years of experience producing innovative corporate events, activations and summits for tech startups to Fortune 500 companies. Annie has produced over 200 programs in Los Angeles, San Francisco and New York City working most recently for a China-based investment bank heading the CEC Capital Tech & Media Summit, formally the Siemer Summit.
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Mother Blames TikTok For Daughter’s Death in ‘Blackout Challenge’ Suit
Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
The mother of a 10-year-old girl who died after allegedly trying a dangerous online “challenge” has sued Culver City-based TikTok and its Chinese parent company ByteDance, claiming the social media app’s algorithm showed her videos of people choking themselves until they pass out.
Nylah Anderson, an intelligent child who already spoke three languages, was “excruciatingly asphyxiated” and found unconscious in her bedroom on Dec. 7, according to a complaint filed Thursday in federal court in Pennsylvania. She spent five days in pediatric intensive care until succumbing to her injuries.
The lawsuit, filed by her mother Tawainna Anderson, claims TikTok’s algorithm had previously shown Nylah videos depicting the “Blackout Challenge,” in which people hold their breath or choke themselves with household items to achieve a euphoric feeling. That encouraged her to try it herself, the lawsuit alleged.
“The TikTok Defendants’ algorithm determined that the deadly Blackout Challenge was well-tailored and likely to be of interest to 10-year-old Nylah Anderson, and she died as a result,” the suit said.
In a previous statement about Nylah’s death, a TikTok spokesperson noted the “disturbing” challenge predates TikTok, pointing to a 2008 warning from the Centers for Disease Control and Prevention about deadly choking games. The spokesperson claimed the challenge “has never been a TikTok trend.” The app currently doesn’t produce any search results for “Blackout Challenge” or a related hashtag.
“We remain vigilant in our commitment to user safety and would immediately remove related content if found,” the TikTok statement said. “Our deepest sympathies go out to the family for their tragic loss.”
At least four other children or teens have died after allegedly attempting the Blackout Challenge, according to the Anderson lawsuit. TikTok has grappled with dangerous challenges on its platform before, including one in which people tried to climb a stack of milk crates. That was considered so dangerous that TikTok banned the hashtag associated with it last year. In February, TikTok updated its content rules to combat the dangerous acts and other harmful content.
The Anderson lawsuit comes as lawmakers and state attorneys general scrutinize how TikTok and other social media can be bad for teens and younger users, including by damaging their mental health, causing negative feelings about their body image and making them addicted to the apps.
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Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.
Here's What Netflix's New 'Culture Memo' Says About How the Company Has Changed
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
Netflix promised change after its poor first-quarter earnings. One of the first targets: the Netflix Culture document.
The changes, which Variety reported on Thursday, indicate a new focus on fiscal responsibility and concern about censorship. While promises to support honest feedback and open decision-making remain, the memo’s first update in almost five years reveals that the days of lax spending are over. The newly added “artistic expression” section emphasizes Netflix’s refusal to censor its work and implores employees to support the platform’s content.
The “artistic expression” section states that the company will not “censor specific artists or voices” and specifies that employees may have to work on content “they perceive to be harmful.” The memo points to ratings, content warnings and parental controls as ways for users to determine what is appropriate content.
Censorship has been a contentious issue within Netflix. Last year, employees walked out in protest after the company stood by comedian Dave Chappelle’s special, “The Closer,” which many said was transphobic. The streaming service has since announced four more specials from the comedian, who was attacked on stage at Netflix’s first comedy festival. The show will not air on the platform, as Netflix did not tape the event.
The reaction to Chappelle’s 2021 special ripples further in the updated memo. After firing an employee who leaked how much the company paid for the special, the new “ethical expectations” section directs employees to protect company information.
The memo also reflects pressure borught by poor first-quarter earnings. Employees are now instructed to “spend our members’ money wisely,” and Variety reported that earlier passages that indicated a lack of spending limits were cut. Variety also found that the updated memo removed promises that the company would not make employees take pay cuts in the face of Netflix’s own financial struggles.
These updates come as employee morale has reportedly dropped and editorial staffers at the Netflix website TuDum were laid off en masse. Those employees were offered two weeks of severance pay—and Netflix has now cut a section in the memo promising four months of full pay as severance.
As the company that literally wrote the book on corporate culture faces internal struggles, it's unlikely that making employees take on more responsibility while prioritizing corporate secrecy and discouraging content criticism will improve morale.
Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.
‘Raises’: Mahmee Secures $9.2M, Wave Financial Launches $60M Fund
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.
Venture Capital
Mahmee, an integrated care delivery platform for maternal and infant health that connects patients, health professionals, and healthcare organizations to increase access to prenatal and postpartum care, raised a $9.2 million Series A funding round led by Goldman Sachs.
FutureProof Technologies, a climate risk analytics platform, raised $6.5 million in capital led by AXIS Digital Ventures along with Innovation Endeavors and MS&AD Ventures.
Anja Health, a doctor-backed cord blood banking company, raised $4.5 million led by Alexis Ohanian's Seven Seven Six.
Funds
Wave Financial LLC, a digital asset investment management company, is launching a $60 million fund to deploy capital via cryptocurrency.
Raises is dot.LA’s weekly feature highlighting venture capital funding news across Southern California’s tech and startup ecosystem. Please send fundraising news to Decerry Donato (decerrydonato@dot.la).
Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.