TheoryCraft Wants to Create Games 'Worthy of Endless Speculation and Debate'

Breanna De Vera

Breanna de Vera is dot.LA's editorial intern. She is currently a senior at the University of Southern California, studying journalism and English literature. She previously reported for the campus publications The Daily Trojan and Annenberg Media.

TheoryCraft gaming

Six gaming industry veterans have created a new game studio, Theorycraft, and closed a $37.5 million Series A round this week to help them get started.

They're looking to grow their team and develop games that are "deep, 10,000 hour games … worthy of being theory crafted," said Joe Tung, founder and chief executive, in an interview with GamesBeat. Tung was formerly the executive vice president of Riot Games' "League of Legends" franchise, where he worked on the game for seven years.


Theorycraft's team members have worked on some of the biggest titles in gaming, including "Halo," "League of Legends," "Valorant," "Overwatch" and "Team Fortress 2." The team is comprised of Chief Technical Officer Michael Evans, who was formerly distinguished engineer and technical lead for "Valorant" at Riot, and Chief Creative Officer Mike Tipul, who founded Marauder Interactive and formerly worked at Bungie. Riot veterans Moby Francke and Areeb Pirani serve as Theorycraft's art director and chief operating officer, respectively.

Eventually, Tung wants the team to expand to 30 or 40 people when the first game releases, he told GamesBeat. This is far fewer members than are on development teams at Riot and other studios, but he said, "it's really exciting that there are clear benefits to keeping the core dev team as small as possible."

The studio got its name from the term theorycrafting, which its website defines as "an honor players reserve for the deepest games in the world… when a game is worthy of endless speculation and debate about how best to play." The studio aims to make player-versus-player games that consumers continue to return to.

"We feel pretty damn fortunate," said Tung in a statement announcing the raise. "Not only to have gotten off to such a great start to the studio — but to have found a group of such like-minded partners who believe like we do that games serve fundamental human needs; who support our goal of getting the game in players' hands quickly and developing the game with them; and most importantly, who understand that we are in this for the long-term."

The round was led by Chinese internet technology and entertainment company NetEase. Theorycraft did not respond to a request for an interview, but Tung told GamesBeat that NetEase is willing to share resources and "go big … [and play] the long game." NetEase's resources will help supercharge their ambitions of making long, complex games that can take 10,000 hours to complete. Investors NEA, BitKraft Ventures, Griffin Gaming Partners and SISU Game Ventures also participated in the round.

Subscribe to our newsletter to catch every headline.

Cadence

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

Read moreShow less

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending