New LA-Seattle Studio TheoryCraft is Playing the Long Games

Breanna De Vera

Breanna de Vera is dot.LA's editorial intern. She is currently a senior at the University of Southern California, studying journalism and English literature. She previously reported for the campus publications The Daily Trojan and Annenberg Media.

TheoryCraft gaming

Six gaming industry veterans have created a new game studio, Theorycraft, and closed a $37.5 million Series A round this week to help them get started.

They're looking to grow their team and develop games that are "deep, 10,000 hour games … worthy of being theory crafted," said Joe Tung, founder and chief executive, in an interview with GamesBeat. Tung was formerly the executive vice president of Riot Games' "League of Legends" franchise, where he worked on the game for seven years.


Theorycraft's team members have worked on some of the biggest titles in gaming, including "Halo," "League of Legends," "Valorant," "Overwatch" and "Team Fortress 2." The team is comprised of Chief Technical Officer Michael Evans, who was formerly distinguished engineer and technical lead for "Valorant" at Riot, and Chief Creative Officer Mike Tipul, who founded Marauder Interactive and formerly worked at Bungie. Riot veterans Moby Francke and Areeb Pirani serve as Theorycraft's art director and chief operating officer, respectively.

Eventually, Tung wants the team to expand to 30 or 40 people when the first game releases, he told GamesBeat. This is far fewer members than are on development teams at Riot and other studios, but he said, "it's really exciting that there are clear benefits to keeping the core dev team as small as possible."

The studio got its name from the term theorycrafting, which its website defines as "an honor players reserve for the deepest games in the world… when a game is worthy of endless speculation and debate about how best to play." The studio aims to make player-versus-player games that consumers continue to return to.

"We feel pretty damn fortunate," said Tung in a statement announcing the raise. "Not only to have gotten off to such a great start to the studio — but to have found a group of such like-minded partners who believe like we do that games serve fundamental human needs; who support our goal of getting the game in players' hands quickly and developing the game with them; and most importantly, who understand that we are in this for the long-term."

The round was led by Chinese internet technology and entertainment company NetEase. Theorycraft did not respond to a request for an interview, but Tung told GamesBeat that NetEase is willing to share resources and "go big … [and play] the long game." NetEase's resources will help supercharge their ambitions of making long, complex games that can take 10,000 hours to complete. Investors NEA, BitKraft Ventures, Griffin Gaming Partners and SISU Game Ventures also participated in the round.

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LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Mapp Gains New CPO and CTO, Prodoscore Taps Boeing Exec
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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This Week in ‘Raises’: GITAI Lands $30M, Steno Gains $15M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local space robotics startup raised fresh funding to expand the flight model manufacturing facilities throughout the U.S. and increase employment, while a remote litigation platform raised more funding to continue growing its footprint in new markets across the country, develop service channels for its clients and continue expanding its tech team.

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Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Gitai Raises $30 Million to Expand Manufacturing Footprint in Los Angeles
\u200bPhoto: Gitai

Space robotics company Gitai raised a $30 million Series B extension this week, bringing the total value of the round to roughly $47 million.

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