LA Manufacturer Says It's Found a Way to Turn More Trash into Trash Cans
Angelenos could soon see their trash become a large part of their trash cans.
Los Angeles-based manufacturing company Rehrig says it has engineered a way to integrate at least twice as much ocean-bound plastic into its new products as its competitors.
The company is currently contracted with the city of Los Angeles to supply the garbage bins Angelenos use every day.
Several companies focus specifically on recycling ocean-bound plastics — waste that flows into the ocean from beaches or rivers. But Rehrig prides itself on creating plastics that are larger and thicker — known in the industry as "bulky rigid." No other company has been able to create the same durability from recycled material, according to Shannon Sackett, marketing project lead for Rehrig's Ocean Core carts.
For plastics that are larger and thicker — known in the industry as "bulky rigid," competitors put in between 2-5% ocean-bound waste. Rehrig says they're now able to put in up to 10%. When mixing it with other types of discarded plastic, they can integrate up to 40% of recycled material into their design.
Founded in 1913, the company started to find the most efficient way to manufacture and deliver milk crates and pallets, then bread trays and beverage shells. In the 1990s they also focused their attention on creating recyclable and sustainable roll-out trash cans.
Rehrig currently offers a 10-year warranty on their rollout garbage bins, and that isn't changing with the introduction of ocean-bound recycled material. The newest line of carts is called the OceanCore cart, developed at Rehrig's Mexico location in partnership with the Atando Cabos project, located in Chile. They sourced a lot of local plastics from the fishing industry in Mexico, finding ways to recycle nylon nets.
One major U.S. city — Rehrig hasn't yet disclosed which one — is expected to roll out these carts by the end of the year. The company hopes other cities will sign on when their current carts' warranties are up.
"For us, making sure that our carts can still sustain the quality is as much of a sustainability initiative as anything else," said Sackett. "You can put a bunch of recyclate into anything but it weakens the longevity of that item."
Recyclate is an industry term meaning raw material to be recycled.
Another great difficulty in using primarily recycled material is that it cannot be produced with the same intensity of color that virgin plastic can be. In order to get the iconic greens, blues, and even purple bins seen in Long Beach, Rehrig uses a technique called co-injection.
This process involves gathering recyclable material, which will be darker in color, for the inner layer of plastic, and then sandwiching it between two thin layers of virgin plastic. The virgin plastic can be created in any bright, vivid color, and printed with branding or other details.
The company is aiming its new technologies at coastal cities, which have higher access to ocean-bound plastic.
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Their Russian investor was dead.
On a late Tuesday night in early May, the billionaire Russian coal tycoon, Dmitry "Dima" Bosov stopped answering phone calls and messages. When his wife, Katerina, arrived at their mansion in the suburbs of Moscow, she found her 52-year old husband locked in the family's home gym, dead from an apparent gunshot wound to the head.
Editor's Note<p><em></em><em>The story is pieced together from interviews with more than 40 former employees and business associates, active and retired county officials, as well as federal and county law enforcement; state court records, arbitration, arrest and corporate records in the U.S. and Canada; other public records in six California counties; Genius Fund corporate records and emails. Some former employees and business associates spoke to dot.LA on condition that their names not be mentioned out of fear of reprisals.</em></p><p>This is first story in our "Green Rush" series. Read more:</p><p><a href="https://dot.la/genius-fund-cannabis-startup-2646866270" target="_self">Part 2: Growing Pains in Plumas County</a> | <a href="https://dot.la/cannabis-products-genius-fund-2646866366.html" target="_self">Part 3: A Line of Failed Products</a> | <a href="https://dot.la/green-rush-genius-fund-2646866354.html" target="_blank">Part 4: What Went Down in Adelanto</a> | <a href="https://dot.la/dmitry-bosov-genius-fund-2646866356.html" target="_self">Part 5: The Sudden Death of Dmitry Bosov And His Dream of a California Cannabis Empire</a></p>
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"The time for inaction is over."
Such was the through-line in dot.LA's Thursday panel discussion on "Measurably Increasing Diversity in the Workplace."
Joining dot.LA host Kelly O'Grady was Oona King, VP of diversity, equity & inclusion (DEI) at Snap and a member of the UK House of Lords, and Kobie Fuller, partner at Upfront Ventures. The conversation centered on what organizations must do to ensure that this moment of acute awareness of the societal issues around DEI does not go to waste.
"I am grateful that white people have woken up," said King, who has also worked in diversity and inclusion at the UK's Channel 4 and YouTube. "But my gratitude will turn back to rage if they go back to sleep."
Kobie Fuller, Partner, Upfront Ventures<p><strong><br></strong></p><p>Kobie joined Upfront in June 2016, bringing deep expertise in enterprise SaaS and emerging technologies including VR and AR. Over his career he has invested early in notable companies including Exact Target (sold to Salesforce for $2.5B) and Oculus (sold to Facebook for $2B). Prior to Upfront, Kobie was an investor at Accel and, earlier, was the chief marketing officer at L.A.-based REVOLVE, one of the largest global fashion e-commerce players. Earlier in his career, Kobie helped found OpenView Venture Partners and was an investor at Insight Venture Partners. Kobie graduated from Harvard College.</p>
Oona King, VP of Diversity, Equity & Inclusion at Snap Inc.<p>Oona King is the VP of diversity, equity & inclusion at Snap Inc. Previously, Oona was Google's director of diversity strategy, YouTube's director of diverse marketing, and before that chief diversity officer for British broadcaster Channel 4. Oona is a member of the House of Lords (a life-time appointment as Baroness King in January 2011), and former senior policy advisor & speechwriter to the prime minister at 10 Downing Street. </p><p>Oona became a member of the House of Commons at 29, the second woman of color, and 200th woman of any color elected to the British Parliament. She became parliamentary private secretary to the minister for e-commerce, and secretary of state for trade and industry. Oona was voted by other MPs as "the MP most likely to change society." In the Lords, Oona's front bench roles included shadow education minister, shadow minister for the digital economy, and shadow minister for equalities.</p>
Chief Host & Correspondent and Head of Video Strategy at dot.LA
Chief Host & Correspondent and Head of Video Strategy at dot.LA<p>Kelly O'Grady is dot.LA's chief host & correspondent. Kelly serves as dot.LA's on-air talent, and is responsible for designing and executing all video efforts. A former management consultant for McKinsey, and TV reporter for NESN, New England's premier sports network, she also served on Disney's Corporate Strategy team, focusing on M&A and the company's direct-to-consumer streaming efforts. Kelly holds a bachelor's degree from Harvard College and an MBA from Harvard Business School. A Boston native, Kelly spent a year as Miss Massachusetts USA, and can be found supporting her beloved Patriots every Sunday come football season.</p>
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