Shoot, Share & Earn: Can the Clash App Even The Playing Field For Creators

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Shoot, Share & Earn: Can the Clash App Even The Playing Field For Creators

Before there was TikTok, the long since defunct Vine was the short social media platform. Now one of Vine's founders and one of its creators are pushing to build a new video app to help creators make money easier than they can on TikTok or any of the other crowded social media apps.

Clash rolled out new features on Tuesday that let anyone make money from videos regardless of follower count – the strategy is a direct response to companies like Instagram and YouTube, where creators have to be "verified" to earn any form of cash.


The startup is the result of two companies merging. Byte, created by Vine founder Dom Hofmann and billed as a sequel to Vine, was acquired by Clash CEO and co-founder, Brendon McNerney, former Vine content creator and creative director at NeoReach. Clash debuted last summer.

But, it relaunched this week with new features that gives creators the ability to shoot and edit videos in-app, share their content and earn.

Clash CEO and co-founder Brendon McNerney

McNerney wanted to create an app that gave creators the ability to make cash on social media without brand deals.

"I was still getting text messages from friends every weekend like hey I need another brand deal, I can't pay rent this week," McNerney told dot.LA. "I wanted to build something you know as a former creator, that was inherently easy and fun for creators to use, and also receive support directly from their audience."

Clash is entering a crowded market where social media companies apps like TikTok, Facebook and Snapchat are in need of content and luring creators with dollars.

But unlike most platforms that service the top 2% of creators, Clash was created with the small creator in mind.

"Part of that was rebuilding byte with the latest and greatest creative tools, but also making sure that it was really easy to share and earn," COO Justice Tention told dot.LA.

A key feature of the app includes "drops," which are digital goods that can be sent to creators from their fan base to show their appreciation and support (virtual tip-jar).

Once a creator earns 2,500 "drops," equivalent to $25 USD, the creator can then cash out using PayPal or Venmo at the end of each month.

"We see a lot of creators on TikTok and Instagram putting Venmo or PayPal links in their bio, asking for money and so we wanted to just go with what creators were using." Tention said.

For now, Clash will not take a cut from the creators, but that may change in the future. The app is free and available in the Apple App and Google Play store.

The company has $9 million in venture funding raised so far, backed by Reddit co-founder Alexis Ohanian's firm Seven Seven Six along with M13, Plug and Play Tech, and ACME Capital.

Correction: An earlier version stated that the app was available on Google Play. Clash won't be available on Google Play for a few weeks.

Subscribe to our newsletter to catch every headline.

Starships Were Meant To Fly: Astrolab's New Jeep-Sized Rover Gets a Lift from SpaceX

Lon Harris
Lon Harris is a contributor to dot.LA. His work has also appeared on ScreenJunkies, RottenTomatoes and Inside Streaming.
Starships Were Meant To Fly: Astrolab's New Jeep-Sized Rover Gets a Lift from SpaceX
Photo by Samson Amore

Local Los Angeles-area startup Astrolab Inc. has designed a new lunar vehicle called FLEX, short for Flexible Logistics and Exploration Rover. About the size of a Jeep Wrangler, FLEX is designed to move cargo around the surface of the moon on assignment. It’s a bit larger than NASA’s Mars rovers, like Perseverance, but as it’s designed for transport and mobility rather than precision measurement, it can travel much faster, at speeds of up to 15 miles per hour across the lunar surface.

In the short-term, this “cargo” would be mostly scientific equipment, but down the road, it’s possible that FLEX could also contribute to larger-scale projects, such as building out a “lunar infrastructure.” Astrolab founder Jaret Matthews told The New York Times that his goal, ultimately, would be to serve as a kind of “UPS for the moon,” providing a “local distribution solution” once private companies had figured out the logistical challenge of getting their products to the lunar surface in the first place.

To that point, Astrolab plans to get FLEX itself on to the moon with help from SpaceX. Specifically, the company’s new giant spacecraft, Starship, which will reportedly be ready for uncrewed lunar cargo missions as soon as 2026. Matthews – an engineer by trade, and a veteran of both SpaceX and NASA’s Jet Propulsion Laboratory – assured the Times that FLEX will be part of the very first SpaceX commercial cargo flight to the moon. For their part, SpaceX has not yet made any specific announcements about when this might actually be happening, and didn't respond to requests for comment.

Starship is the largest and most powerful rocket ever built, surpassing even NASA’s own Saturn V and Space Launch System. It’s unconventional in a few other ways as well. Starship is constructed from stainless steel, the first time this particular metal has been used in a space rocket since the 1950s. Steel is heavy, so launching a steel rocket into orbit requires more fuel than alternate metals such as aluminum or titanium. Nonetheless, SpaceX prefers steel as it apparently works better in extreme temperature conditions, such as during launch and atmospheric re-entry. The use of stainless steel also gives Starship a distinct, rather stylish silver appearance.

SpaceX’s plans for the Starship megarocket lie not just in its massive size but reusability. Being able to launch heavy payloads into orbit and beyond without having to construct an enormous new rocket each time significantly lowers costs, and gives SpaceX a potential leg-up in terms of transporting satellites and spacecraft, along with cargo and even passengers on space tourism getaways.

The vehicle has flown a few times before, but only low-powered versions on quick roughly 6-mile trips above the Earth’s surface. SpaceX had hoped to launch some early orbital tests in 2022 but faced numerous delays. The new goal – pending FAA approval – is to get orbital tests going in late April, which founder and CEO Elon Musk predicts have about a 50% chance of success. (Yes, this could potentially include one of Musk’s personal favorite dates in the annual calendar: 4/20.)

Once FLEX arrives, it will actually rank among the first-ever American-made rovers to hit the lunar surface. Though NASA previously sent a famed “moon buggy” up there which astronauts used during the Apollo 15, 16, and 17 missions, and both the Soviet Union and China have deployed robotic rovers, the US has previously preferred to do its moon exploration in person. That’s all about to change, though, with not only FLEX’s debut, but NASA’s Volatiles Investigating Polar Exploration Rover, or VIPER. This rover, about the size of a golf cart, will explore the area around the Moon’s South Pole looking for water ice ahead of the arrival of the Artemis Program – and human astronauts – in 2025.

Astrolab isn’t the only local company hoping to leverage SpaceX’s Starship plans for its own purposes. K2 Space, founded by brothers Karan and Neel Kunjur, are developing large-scale “satellite buses,” physical structures that can move and power entire spacecraft, which are about as large as any objects humans have ever attempted to blast into space. While previous efforts to innovate space travel on the commercial side have focused on making vehicles smaller, and thus cheaper to launch, K2 views the progress of SpaceX as a sea change, indicating that – one day soon – manufacturers will have a variety of “launch providers” for getting their products on to the moon and beyond.

Meet the Creator Economy’s Version of LinkedIn

Kristin Snyder

Kristin Snyder is dot.LA's 2022/23 Editorial Fellow. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Meet the Creator Economy’s Version of LinkedIn
Creatorland

This is the web version of dot.LA’s daily newsletter. Sign up to get the latest news on Southern California’s tech, startup and venture capital scene.

LinkedIn hasn’t caught on with Gen Z—in fact, 96% rarely use their existing account.

Considering 25% of young people want to be full-time content creators and most influencers aren’t active on LinkedIn, traditional networking sites aren’t likely to meet these needs.

Enter CreatorLand.

Read moreShow less
https://twitter.com/ksnyder_db

This Week in ‘Raises’: Total Network Services Gains $9M, Autio Secures $5.9M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in ‘Raises’: Total Network Services Gains $9M, Autio Secures $5.9M
This Week in ‘Raises’:

It has been a slow week in funding, but a local decentralized computing network managed to land $9 million to accelerate deployment of its new product called Universal Communication Identifier (UCID™). Another local company that secured capital included Kevin Costner’s location-based audio storytelling platform and the funding will go toward expanding the app’s content library and expanding into additional regions in the United States.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending