LA's Official Contact Tracing App 'Citizen SafePass' Tracks Your Moves to Stem COVID

Francesca Billington

Francesca Billington is a freelance reporter. Prior to that, she was a general assignment reporter for dot.LA and has also reported for KCRW, the Santa Monica Daily Press and local publications in New Jersey. She graduated from Princeton in 2019 with a degree in anthropology.

LA's Official Contact Tracing App 'Citizen SafePass' Tracks Your Moves to Stem COVID
Photo by engin akyurt on Unsplash

The company behind the crime-fighting app Citizen is now part of Los Angeles County's contract-tracing effort to stem the spread of the novel coronavirus.

County officials announced on Wednesday they will partner with the New York-based company and use its app Citizen SafePass. The bluetooth technology tracks people's movement and identifies those that may have been exposed to the virus, alerting them of danger.

"The information gathered through the SafePass app will help us learn more about the virus and how it is spreading through our communities and the county," said L.A. County Supervisor Kathryn Barger. "In collecting information, everyone's identity remains anonymous and all data is encrypted to ensure privacy and security."

Contact-tracing technology has long been seen as a way to speed up the laborious task of calling individuals who might have been exposed to the virus. Right now, the county employs 2,600 contact tracers to reach out to a web of nearly a quarter million individuals that either have the virus or have potentially been exposed.

But cities have struggled with how to do it correctly as questions of privacy continue to hover over the use of such technologies.

In announcing the partnership, Citizen CEO Andrew Frame said the company "will never share data with any authorities without the user opting in."

Photo by engin akyurt on Unsplash

Using Bluetooth to run contact tracing apps isn't new. Apple and Google teamed up to launch such an app in May. Other developers have pitched GPS-enabled apps that rely on monitoring a user's every move.

Citizen's app does both, combining bluetooth and GPS location-tracking to inform users if they've recently crossed paths with someone who later tests positive for COVID. When the app notifies you of the discovery, they'll send you a map of where the interaction happened.

That removes some of the anonymity, said Angel S. Diaz, an attorney specializing in liberty and national security at the Brennan Center for Justice. Diaz analyzed the app with a Coin Desk reporter back when it was being pitched to officials in New York in May.

"It's hard to anonymize data fully," he told dot.LA "The more you have contextual clues, it gets easier to re-identify things."

Diaz said Google and Apple appear to be trying harder to protect user privacy since their contact-tracing app won't inform users where the interaction happened.

Beyond the app's front-facing infrastructure, Diaz is concerned about where data from SafePass ends up down the road. People might be comfortable giving up location information with health officials now, Diaz said, but there's worry that under the terms of the privacy policy this information won't be deleted or it could later be shared with other authorities from other government agencies.

That could contribute to how many people will opt-in. If fewer people download the app, it's less effective.

"If you're someone worried about this data being used for police or your illness being shared with immigration authorities, you may be less likely to download the app because you don't want to put yourself and your family at risk," he said.

"The kinds of surveillance that contact tracing apps make available might be repurposed after the pandemic to do other kinds of police surveillance."

Moreover, it could harm communities of color by painting them as more dangerous, should they have higher rates of COVID infection.

County officials point out that the app is voluntary.

The app deletes GPS and bluetooth data after 30 days, said Citizen spokesperson Lily Gordon in an emailed response. And SafePass limits what information is provided to government agencies and will not sell or share data without permission.

"Citizen would only share anonymized, aggregate data with local health departments to help them identify COVID-19 hot spots or potential areas of concern," she stated. "Citizen does not share data with law enforcement agencies unless required by law, such as when they submit a subpoena or search warrants.

But she said, it could conduct "symptom surveys" for state or city government agencies.

The venture-backed Citizen is now listed as one of the top 20 free health apps in the Apple Store, Gordon said. The company has raised $59 million in capital and Frame has ambitions to grow the social app.

Citizen first emerged as Vigilante in 2016 and was taken off the Apple Store a week after launching in New York City over concerns it encouraged vigilantism by allowing users to collect and video footage of reported events.

It rebranded and popped up the following year as Citizen with a focus on safety.

The app is available in 20 cities and has five million users that it alerts to criminal activity and disaster near them with data collected from public information like police scanners. These safety alerts appear on a map of the user's city, marking more serious incidents like shootings with bigger red dots.

While the company has partnered only with L.A. County and San Joaquin County, SafePass is available to anyone in the U.S, with a smartphone. The app also offers access to a free at-home testing kit for those who have been notified of exposure through the app. Citizen said it is not charging Los Angeles County for the partnership.

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Billion-Dollar Milestones and Snapchat’s New Features

🔦 Spotlight

Happy Friday Los Angeles!

This week’s spotlight showcases LA’s thriving tech scene, featuring Snapchat’s latest feature updates and two local startups Liquid Death and Altruist, making TechCrunch’s Unicorn List for 2024.

Image Source: Snap

Snapchat’s recent fall updates bring fresh features, including a new iPhone camera shortcut for instant snaps, Halloween-inspired AI-powered Lenses, and Bitmoji costumes inspired by Mean Girls and Yellowstone. Bitmoji stickers now reflect trending Gen-Z expressions like “slay” and heart symbols for added flair in chats. Plus, the “Footsteps” feature on Snap Map allows users to track their past adventures privately, adding a nostalgic touch.

Image Source: Liquid Death

ICYMI, two LA startups joined the Unicorn Club—achieving valuations over $1 billion. Liquid Death, based in Santa Monica, is a canned water company with edgy branding and a humorous sustainability focus. Known for viral marketing and brand partnerships, it redefines bottled water as a lifestyle brand and environmental statement. In March, Liquid Death closed $67 million in strategic financing, raising its total funding to over $267 million and valuing it at $1.4 billion.

Image Source: Altruist

Altruist, a Culver City-based fintech platform, offers financial advisors streamlined tools to better serve their clients. With a user-friendly investment and account management platform, Altruist has gained strong traction in the finance world. In May, it announced a $169 million Series E funding round, bringing its total funding to over $449 million and earning a valuation of $1.5 billion.

Together, Liquid Death and Altruist exemplify LA’s capacity for innovation across diverse sectors, from lifestyle branding to fintech. Whether reshaping financial tools or redefining sustainable branding, these companies showcase LA’s unique entrepreneurial spirit. Go LA!

Check out TechCrunch’s 2024 Unicorn List here. And don’t miss Snapchat’s latest features—perfect for adding some fun, connection and maybe a few selfies this weekend!


🤝 Venture Deals

LA Companies

  • Freeform, a company bringing AI to metal 3D printing, raised $14M in funding from NVIDIA’s NVentures and AE Ventures to further develop its AI-powered 3D printing technology for industrial-scale production. - learn more
LA Venture Funds
  • Anthos Capital participated in a $70M Series D round for Carbon Robotics, which develops AI-powered robotics for precision agriculture, and the funding will be used to accelerate the growth of its autonomous weeding technology. - learn more
  • Anthos Capital participated in a $3.5M seed round for Plasma Network, aimed at expanding access to USDT stablecoins on the Bitcoin network, with the investment supporting the network’s growth and efforts to enhance stablecoin accessibility through the Lightning Network. - learn more

LA Exits


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      ⚖️FTC’s "Click to Cancel" Rule and Its Ripple Effect on Tech

      🔦 Spotlight

      Happy Friday Los Angeles,

      The FTC’s new “Click to Cancel” rule is shaking up subscription-based tech. Now, instead of navigating a maze of cancellation hurdles, users can cancel subscriptions as easily as they signed up—with a single click. This shift is a wake-up call for SaaS, streaming, and app-based companies, where once-hidden exit options often kept users around simply because canceling was a hassle.

      The rule also requires businesses to send regular renewal reminders, ensuring customers stay informed about upcoming charges. It's more than a cancellation button—it’s about transparency and giving users control over their decisions.

      For startups, the impact goes deeper than UX adjustments. Many have relied on "dark patterns," which subtly discourage cancellations by hiding the exit. Now, companies must shift toward building genuine loyalty by delivering real value, not by complicating exits.

      While this might affect retention rates initially, it could lead to more sustainable business models that rely on satisfaction-driven loyalty. Investors may start prioritizing companies that emphasize transparent, long-term engagement over those that depend on dark patterns to maintain retention metrics.

      The rule opens the door to more ethical UX design and a truly user-centered approach across the tech industry. It may even set a precedent against manipulative design in other areas, such as privacy settings or payment methods.

      Ultimately, the “Click to Cancel” rule presents an opportunity for the tech industry to foster trust and build stronger customer relationships. Startups and established companies that embrace transparency will likely stand out as leaders in a new era of customer-centric tech, where trust—not tricky design—is what retains users.

      As the tech landscape continues to evolve, LA Tech Week 2024 offers a chance to explore these shifts in real-time. Check out the upcoming event lineups to stay informed and make the most of your time:

      For updates or more event information, visit the official Tech Week calendar.


      🤝 Venture Deals

      LA Companies

      • Ghost, a company supporting top brands and retailers with streamlined logistics and fulfillment solutions, raised a $40M Series C funding round led by L Catterton to fuel its continued growth and innovation. - learn more

      LA Venture Funds
      • Assembly Ventures participated in a $27M Series A round for Monogoto, a provider of software-defined connectivity solutions that enable secure, cloud-based IoT and cellular network management on a global scale. - learn more
      • Angeleno Group participated in a $32M Series C round for REsurety, a company that recently launched an innovative clean energy marketplace aimed at providing better financial and operational insights to support renewable energy transactions. - learn more

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        🌴🧑‍💻 Your Guide to LA Tech Week 2024

        🔦 Spotlight

        Happy Friday Los Angeles,

        As many of you know, LA Tech Week is right around the corner, kicking off next Monday October 14th bringing together founders, creatives, investors, and engineers for a week of immersive events, panels, and socials across the city. From blockchain and AI to biotech and design, LA Tech Week is a chance to dive into the ideas shaping today’s technology landscape.


        What to Look Forward To

        Insights from Visionary Leaders: Hear firsthand from industry trailblazers as they share stories, challenges, and key lessons from their experiences. Expect fresh perspectives on AI, venture capital, biotech, and the ethical questions around emerging technologies.

        Interactive Panels: This week isn’t about watching from the sidelines; it’s about engaging directly with the tech community. Participate in hands-on panels discussing everything from startup scaling to ethical AI, with honest insights from those actively shaping these fields.

        Networking Mixers & Social Events: Meet and connect with founders, VCs, developers, designers, and fellow techies across LA. Rooftop mixers, lunch meetups, and creative gatherings offer the perfect chance to spark ideas and collaborate.

        Plan your week with the daily lineup, organized by location for easy navigation:

        For updates or more event information, visit the official Tech Week calendar.

        Enjoy LA Tech Week 2024!!


        🤝 Venture Deals

        LA Companies

        • Clout Kitchen, a Los Angeles and Manila based startup, has raised $4.45M in seed funding, co-led by a16z SPEEDRUN and Peak XV’s Surge, to develop AI-powered digital twins, which enables gaming creators to produce realistic virtual avatars for content and fan engagement. - learn more
        • MeWe, a privacy-focused social media platform, has raised an initial $6M in Series B funding led by McCourt Global to support Web3 integration and expand its decentralized network for 20 millions users. - learn more

          LA Venture Funds
          • EGB Capital participated in a $10M Series A funding round for MiLaboratories, which develops software that enables biologists to independently analyze complex genomic data, accelerating research and discovery in fields like drug development. - learn more
          • Crosscut Ventures participated in the $13.75M seed round for Airloom Energy, a company focused on developing airborne wind energy technology to harness high-altitude winds, with plans to accelerate a pilot project in Wyoming. - learn more
          • Overture VC participated in a $5.5M Seed funding round for Molg Inc., a company developing robotics and software for circular manufacturing, designed to disassemble electronics efficiently and recover valuable materials to reduce e-waste and support sustainable production. - learn more


            LA Exits

            • Options MD, a Los Angeles based telemedicine platform that provides care for people suffering from severe and treatment-resistant mental illness, is set to be acquired by Resilience Lab, an AI-driven provider focused on enhancing mental health care access. - learn more

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