Amid COVID Concerns, Here’s What LA Tech Firms Have Planned for CES 2022

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Amid COVID Concerns, Here’s What LA Tech Firms Have Planned for CES 2022

With COVID-19 cases surging to all-time highs, tech giants like Google and Microsoft are among those who have decided they won’t be physically present at CES 2022, the massive annual consumer electronics trade show being held this week in Las Vegas.

But the show must go on. Whether they’ll be there in person or participating virtually, some of Southern California’s most notable tech firms will be taking part in CES—including using the opportunity to unveil new products and services.


Santa Monica-based electric scooter operator Bird is among those who will be in the house at CES. The company has a 3,500-square-foot interactive booth, which will highlight how its scooters positively impact the economies and carbon emissions of more than 350 cities globally. Bird will also be showcasing vehicles including its new electric bike, the Flex e-scooter, and the Birdie Glow children’s kick scooter.

In the realm of electric automobiles, Manhattan Beach-based Fisker will be showcasing its Fisker Ocean all-electric SUV and highlighting the vehicle’s digital radar-enabled driver assistance system. And Playa Vista-based VinFast Automotive will reveal its complete EV lineup, announce prices for its two electric SUVs, and share its plans to cease manufacturing gasoline-powered vehicles by the end of this year.

On the hardware front, San Diego-based wireless technology firm Qualcomm is a prominent presenter at this year’s event; the company is using the opportunity to reveal a partnership with Microsoft on chips for the Seattle giant’s new AR glasses, as well as expanded relationships with automakers Volvo, Honda, and Renault. Irvine-based gaming hardware firm Razer is rolling out new models of its Blade gaming laptop (among an array of other products), and will be livestreaming an in-person event at its RazerStore in Las Vegas on Thursday.

While Qualcomm CEO Cristiano Amon is one of the few major CEOs speaking on-site at CES, other SoCal-based companies have opted instead for a virtual or limited presence. That includes two of the region’s social media giants: Culver City-based social media giant TikTok announced last month that it would be participating digitally “in light of the increase in positive COVID-19 cases across the country,” while Santa Monica-based Snap plans to keep a small presence at CES, primarily for managing sales meetings.

The world of crypto and blockchain technology will also be represented at CES. One of L.A.’s most notable NFT companies, Blockparty, will be in attendance and recently announced the launch of its new app just in time for the expo. The app allows content creators to securely connect an NFT to a physical object and tokenize physical goods.

This year’s hybrid edition of CES, which runs Jan. 5-7, will be more abbreviated than the usual four-day affair. “We are shortening the show to three days and have put in place comprehensive health measures for the safety of all attendees and participants,” Gary Shapiro, president and CEO of the Consumer Technology Association (CTA), the event’s organizer, said in a press release.

Still, more than 2,200 exhibitors are expected to attend in-person following last year’s virtual-only event. The CTA is providing attendees with a complimentary Abbott BinaxNow COVID-19 self-testing kit to test for the virus within 24 hours of entering the venue. For international attendees, there will be complimentary PCR testing for those who require a test to travel abroad after the show ends.

Subscribe to our newsletter to catch every headline.

Cadence

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Genies Wants To Help Creators Build ‘Avatar Ecosystems’

When avatar startup Genies raised $150 million in April, the company released an unusual message to the public: “Farewell.”

The Marina del Rey-based unicorn, which makes cartoon-like avatars for celebrities and aims to “build an avatar for every single person on Earth,” didn’t go under. Rather, Genies announced it would stay quiet for a while to focus on building avatar-creation products.

Genies representatives told dot.LA that the firm is now seeking more creators to try its creation tools for 3D avatars, digital fashion items and virtual experiences. On Thursday, the startup launched a three-week program called DIY Collective, which will mentor and financially support up-and-coming creatives.

Read moreShow less

Here's What To Expect At LA Tech Week

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

Here's What To Expect At LA Tech Week

LA Tech Week—a weeklong showcase of the region’s growing startup ecosystem—is coming this August.

The seven-day series of events, from Aug. 15 through Aug. 21, is a chance for the Los Angeles startup community to network, share insights and pitch themselves to investors. It comes a year after hundreds of people gathered for a similar event that allowed the L.A. tech community—often in the shadow of Silicon Valley—to flex its muscles.

From fireside chats with prominent founders to a panel on aerospace, here are some highlights from the roughly 30 events happening during LA Tech Week, including one hosted by dot.LA.

Read moreShow less
RELATEDEDITOR'S PICKS
LA TECH JOBS
interchangeLA
Trending