A week before going public, the Los Angeles electric vehicle startup Canoo, valued at $2.4 billion, unveiled the company's second vehicle, a delivery van.
The modular vehicle is the latest entrant in the commercial delivery market, driven by a combination of growing ecommerce and tighter regulations on carbon emissions. Canoo, which has yet to produce a commercial vehicle, expects the vans to be available by 2022, but scaled production is slated for the following year.
There's increasing competition. This summer, California set new rules demanding automakers sell more electric trucks and vans by 2024, jumpstarting a race among legacy car companies like General Motors, Ford and a number of startups to produce vans and trucks for commercial customers like UPS and FedEx.
Canoo's vans come in two sizes and are designed for small businesses and large last-mile delivery companies. Prices start at $33,000. Delivery fleets or major corporations and logistics companies can also custom build their own vehicles since the Canoo relies on "a skateboard platform" like a trailer bed where the engine is held. Interchangeable shells can be created for the body.
Earlier this year, retail giant Amazon debuted its electric van produced by rival Rivian. The Irvine-based company is slated to produce 100,000 delivery trucks over the next decade for Amazon as it seeks to have a carbon neutral footprint by 2040.
Canoo was founded in 2017 by two former BMW executives. They landed a deal with carmaker Hyundai Motor Group in February to manufacture their car. In January, the company opened a waitlist for its futuristic-looking minivan that drivers can book through a subscription service. That vehicle is set to launch by the second quarter of 2022.
Canoo said it's also looking to launch the delivery van across markets like Canada, Mexico and Europe.
Meanwhile, stockholders from Hennessy Capital Acquisition will vote next week to approve the proposed merger. If the deal goes through, Canoo Inc. is slated to be listed on the Nasdaq stock exchange under the ticker symbol "GOEV" between Dec. 21 and 23.
"Since announcing the transaction, Canoo has seen substantial growth in consumer demand and significant interest from potential partners in its proprietary market leading EV platform and underlying technologies," said Daniel Hennessy, CEO of the special acquisition company.
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Similar programs are common in the startup world and in the creator economy. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators—and their audiences—to the company’s platforms. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform.
“I think us being able to work hands on with this next era—this next generation of designers and entrepreneurs—not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.
DIY Collective’s initial cohort will include roughly 15 people, Sturges said. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse. There, people can buy, sell and trade avatar creations, such as wearable items.
Genies will accept applications for the debut program until Aug. 1. It will kick off on Aug. 8, and previous experience in digital fashion and 3D art development is not required.
Sturges said that the program will teach people “about the tools and capabilities that they will have” through Genies’ platform, as well as “how to think about building their own avatar ecosystem brands and even their own audience.”
Image courtesy of Genies
Founded in 2017, Genies established itself by making avatars for celebrities from Rihanna to Russell Westbrook, who have used the online lookalikes for social media and sponsorship opportunities. The 150-person company, which has raised at least $250 million to date, has secured partnerships with Universal Music Group and Warner Music Group to make avatars for each music label’s entire roster of artists. Former Disney boss Bob Iger joined the company’s board in March.
The company wants to extend avatars to everyone else. Avatars—digital figures that represent an individual—may be the way people interact with each other in the 3D virtual worlds of the metaverse, the much-hyped iteration of the internet where users may one day work, shop and socialize. A company spokesperson previously told dot.LA that Genies has been beta testing avatar creator tools with invite-only users and gives creators “full ownership and commercialization rights” over their creations collecting a 5% transaction fee each time an avatar NFT is sold.
“It's an opportunity for people to build their most expressive and authentic self within this digital era,” Sturges said of avatars.
The company’s call for creators could be a sign that Genies is close to rolling out the Warehouse and its tools publicly. Asked what these avatar tools might look like, the startup went somewhat quiet again.
Allison Sturges said, “I think that's probably something that I'll hold off on sharing. We will be rolling some of this out soon.”
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