AI-Driven Sports Coaching App Mustard Raises $3.75 Million Seed Funding Round

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Images of the AI sports coaching app Mustard.​
Courtesy of Mustard

Rocky Collis grew up playing baseball—but once he hung up his cleats to become an attorney, he found that his passion for sports still needed to be filled. He found some of that fulfillment by watching his younger brother Luke, a quarterback, train with renowned throwing mechanics guru Tom House.


Those sessions gave birth to Mustard, which was founded in 2019 by the Collis brothers, House and performance coach Jason Goldsmith. Mustard is a sports training app that allows users to capture their training on video via their mobile devices, evaluates their mechanics and performance and provides them with coaching and feedback on how to improve.

\u200bRocky Collis, CEO of Mustard.

Rocky Collis, CEO of Mustard.

Courtesy of Mustard

On Tuesday, the Los Angeles-based startup (which is not to be confused with the food video app of the same name) announced that it has raised a $3.75 million seed funding round led by the Lake Nona Sports & Health Tech Fund. The round included investors from across the world of sports like Dallas Mavericks owner Mark Cuban, NFL legend Ronnie Lott and pro golfer Justin Rose, who joined existing investors like former NFL quarterback Drew Brees and baseball legend Nolan Ryan.

The funding takes Mustard’s total capital raised to $6 million. That money will be used to grow the startup’s tech team, and expand its training offerings beyond its core sport of baseball and into football, golf, soccer, tennis and basketball.

While Major League Baseball pitchers are among those who use Mustard, Collis said the app’s target audience is adolescent athletes who are just learning their craft.

“If we can get this technology and elite coaching in the hands of kids when they're a little bit younger than 14, we think that's where we can really make a difference in their lives and help them keep playing sports that they're passionate about longer than they otherwise would,” Collis told dot.LA.

Mustard will also offer its users mental performance training, in the form of live and recorded content led by Goldsmith and other advisors.

Unlike other sports training offerings, Mustard offers most of its features at no cost. While it plans to add premium features for a subscription fee in the coming months, “the soul of the company is to help kids regardless of resources, and that's what we're going to continue to do,” Collis said.

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LA Tech ‘Moves’: Community Hires New CEO, Bento Box Welcomes President

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

LA Tech ‘Moves’: Community Hires New CEO, Bento Box Welcomes President
LA Tech ‘Moves’:

“Moves,” our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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This Week in ‘Raises’: CORTICA Lands $75M, Adventrx Therapeutics Grabs $38M

Decerry Donato

Decerry Donato is a reporter at dot.LA. Prior to that, she was an editorial fellow at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Raises
Image by Joshua Letona

A local biotech company raised fresh funding to advance its proprietary ADC therapeutic pipeline—a class of therapies that combine the specificity of antibodies with the potency of conventional chemotherapy drugs into the clinic.

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Greycroft Founder Dana Settle on the VCs $1 Billion Raise and Their Plan for the Future

Samson Amore

Samson Amore is a reporter for dot.LA. He holds a degree in journalism from Emerson College and previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Send tips or pitches to samsonamore@dot.la and find him on Twitter @Samsonamore.

Dana Settle, Greycroft
Dana Settle, Greycroft

Venture capital firm Greycroft, which has an office in Los Angeles' Arts District, closed a combined $1 billion in capital commitments across several new funds. The money will be used primarily to invest in varying stage companies with a focus on AI, co-founder and managing partner Dana Settle told dot.LA.

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