After Inspiring Musicals, TikTok Is Funding a Theater Production of Its Own

Christian Hetrick

Christian Hetrick is dot.LA's Entertainment Tech Reporter. He was formerly a business reporter for the Philadelphia Inquirer and reported on New Jersey politics for the Observer and the Press of Atlantic City.

After Inspiring Musicals, TikTok Is Funding a Theater Production of Its Own
Photo courtesy of Impact24 Public Relations

After dominating the internet with its short-form videos, TikTok is taking its content to the next stage—literally.

The video-sharing platform has commissioned its first musical, “For You, Paige,” which will be performed live from a New York theater at 4 p.m. PT Thursday and streamed on the platform. While funding a musical may sound like an odd project for a social media company, TikTok has emerged as a hub for music creators and fans. The upcoming production comes less than two weeks after composers Emily Bear and Abigail Barlow won a Grammy Award for their musical theater album, “The Unofficial Bridgerton Musical,” which originated on TikTok.


“For You, Paige”—a pun referring to TikTok’s content feed—was created by Daniel Mertzlufft, who serves as executive producer, composer, co-book writer and music supervisor. The story follows teenage composer Landon (played by Roman Banks), who collaborates with his best friend Paige (Sri Ramesh) on a song inspired by Paige’s favorite young adult book series, “Utopia.” When a video of Landon performing the song goes viral on (where else?) TikTok, Landon is approached by a producer offering him a chance to adapt “Utopia” into a feature-length musical. Only one problem: Landon’s vault into superstardom leaves Paige behind.

“When we were talking with TikTok about it, they really want to invest in the musical theater community and show their support for the amazing content [that creators are posting on the platform],” Mertzlufft told dot.LA. (Neither Mertzlufft nor TikTok disclosed the social media firm’s financial contribution to the project. Representatives for TikTok did not return multiple requests for comment.)

Executive producer Daniel Mertzlufft.

Courtesy of Will Parker

Mertzlufft knows first hand how Culver City-based TikTok can turn a viral video into a legitimate musical production. He was a creative leader for “Ratatouille: The TikTok Musical,” a livestreamed concert produced last year that raised more than $2 million for The Actor’s Fund, a nonprofit that supports performing arts professionals.

The origins of that project can be traced to an August 2020 video posted by TikTok user Emily Jacobson, who uploaded a love ballad about the character Remy from the Pixar movie “Ratatouille.” The song took off months later when Mertzlufft posted his own version, which had racked up 2.6 million views as of Tuesday. The video prompted many TikTokers to contribute their own ideas for the would-be musical, sparking a #RatatouilleMusical hashtag that has collected more than 308 million views to date.

Why does TikTok lend itself so well to musicals? For Mertzlufft, it’s because the app is essentially an open forum for creators to share ideas and get feedback, without needing a bunch of followers to be discovered. Its video editing tools also allow creators like Mertzlufft to easily jazz up their clips with a fake orchestra or backup vocals. He noted that other interest-based communities have also thrived on platform—such as #BookTok, where literature lovers discuss books they’ve read.

“It truly is an entertainment platform in that it's not about who you follow, it's about the content,” Mertzlufft said.

“For You, Paige” was written specifically for TikTok’s vertical screen presentation. Characters will position themselves on stage to be captured by one of three cameras in the theater, standing in places that might not make sense for a live audience, Mertzlufft said. (Due to COVID-19 precautions, the show won’t be performed for a live audience.) Staging one of the first musicals created for vertical viewing has been an “exciting challenge,” Mertzlufft said.

“That's what most of rehearsal is about today—figuring out exactly where those cameras are,” he said.

“For You, Paige” is filled with TikTok references in the dialogue that avid users will understand, Mertzlufft said. But die-hard TikTok fans won’t be able to get too close to the show, and not just because of COVID precautions: Mertzlufft declined to share the name of the New York theater staging the production.

“We're concerned about people showing up at the theater, and we just don't have the security and all of that,” he said. “But it is a theater in New York, and we're very excited about it.”

🚁 One Step Closer to Air Taxis in LA
Image Source: Joby Aviation

🔦 Spotlight

Joby Aviation, a pioneering electric air taxi company, has achieved a significant milestone by successfully flying a hydrogen-electric aircraft demonstrator for 523 miles with only water as a byproduct. This groundbreaking flight showcases the potential for emissions-free regional travel using vertical take-off and landing (eVTOL) aircraft, eliminating the need for traditional runways. The company's innovative approach combines its existing battery-electric air taxi technology with hydrogen fuel cells, paving the way for longer-range, environmentally friendly air travel.

For LA residents, this development holds exciting implications for future transportation options. Joby's technology could potentially enable direct flights from LA to destinations like San Francisco or San Diego without the need to visit conventional airports, offering a cleaner and more convenient alternative to current travel methods. The company's progress in both battery-electric and hydrogen-electric aircraft positions it at the forefront of next-generation aviation, promising to revolutionize urban and regional mobility.

Notably, Joby Aviation has already made strides in Southern California by securing an agreement with John Wayne Airport earlier this year to install the region's first electric air taxi charger. This strategic move sets the stage for LA to be among the initial markets where Joby will launch its electric air taxi service. With plans to commence commercial operations as early as 2025 using its battery-electric air taxi, LA residents may soon have access to a fast, quiet, and environmentally friendly mode of transportation that could significantly reduce travel times and traffic congestion in the region. In the not too distant future, LA might find itself in an identity crisis without traffic and excess smog 🤞🤞.


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Fuel Innovation: 7 Unforgettable Team Building Experiences in LA
Image Source: Discover LA

In today's competitive business landscape, team building activities have emerged as a crucial tool for fostering a positive work environment, enhancing productivity, and crucially, improving employee retention. Studies have shown that such activities help employees feel valued, with one report indicating that 93% of those who felt appreciated were more motivated at work. Importantly, team building events may improve retention rates, as employees who feel connected to their colleagues and company culture are more likely to stay long-term. With these benefits in mind, let's explore some of the most engaging and effective team building activities available in Los Angeles.

Pickleball

Image Source: Modern Luxury Angelino

Pickleball is a fantastic team bonding activity because of the easy-to-grasp rules and gentle pace make it perfect for everyone, regardless of age or fitness level. The game thrives on communication and teamwork, as players must collaborate and strategize to outplay their opponents, boosting team cohesion. Plus, the lively, fast-paced action sparks friendly competition and laughter, creating a fun and spirited atmosphere that brings everyone closer together. Los Angeles boasts numerous pickleball courts that are easy to rent if you have your own equipment. If you need additional assistance organizing your pickleball outing, there are plenty of full-service companies ready to handle every detail for you.

Resources: Pickle Pop, Corporate Pickle


Escape Room

Image Source: The Escape Game

Escape rooms are a great way to build camaraderie. They require participants to work together, combining their problem-solving skills and creativity to overcome challenges and puzzles. The immersive and time-sensitive nature of escape rooms fosters collaboration and communication. Additionally, the shared experience of tackling complex tasks and reaching a common goal helps build trust and foster positive emotions among colleagues.

Resources: The Escape Game, 60Out


Day Trip to Catalina Island

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Catalina Island is a perfect day trip for a team because it provides a break from the usual work environment, allowing team members to relax and connect in a new setting. Shared experiences during the trip, such as exploring new places and participating in fun activities, help build stronger relationships and foster a sense of camaraderie. There are numerous team-building activities such as an arboreal obstacle course, an island tour, scavenger hunts and more.

Resources: Catalina Island Group Activities


Top Golf

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Topgolf is an excellent team building event because it provides an inclusive, relaxed atmosphere that accommodates players of all skill levels, fostering personal connections and improving team morale. The unique blend of competition and entertainment creates an ideal setting for building trust, enhancing communication, and revealing hidden skills among team members. Additionally, Topgolf offers structured team building packages with guided activities, discussion prompts, and lessons on culture, change, collaboration, and strategy, making it a versatile and effective platform for strengthening relationships and boosting overall team performance.

Resources: Topgolf El Segundo


SoFi Stadium Tour

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A SoFi Stadium tour offers a unique, behind-the-scenes experience of one of the world's most advanced sports venues, allowing team members to explore exclusive areas like premium suites, team locker rooms, and the player tunnel together. The tour provides a shared, memorable experience that can foster camaraderie and spark conversations among team members, regardless of their interest in sports. Additionally, the stadium's state-of-the-art features and impressive architecture can inspire creativity and innovation, while the group setting encourages interaction and collaboration, making it an engaging and enjoyable activity for teams of various sizes and backgrounds

Resources: SoFi Stadium Group Tours


Corporate Volunteering

Image Source: L.A. Works

Volunteer work serves as an excellent team building activity by uniting employees around a shared, meaningful cause, fostering a sense of purpose and collective accomplishment. It provides opportunities for team members to collaborate in new ways, often revealing hidden strengths and leadership qualities that may not be apparent in the regular work environment. Additionally, engaging in community service can boost morale, enhance the company's reputation, and instill a sense of pride among employees, leading to improved workplace relationships and increased job satisfaction.

Resources: Habitat for Humanity, L.A. Works, VolunteerMatch


Corporate Improv Sessions

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A corporate improv class encourages spontaneity, creativity, and quick thinking, skills that are valuable in the workplace. It promotes active listening and collaboration, as participants must work together to create scenes and respond to unexpected situations, fostering better communication and trust among team members. Additionally, the playful and often humorous nature of improv helps break down barriers, reduces stress, and creates a shared positive experience that can improve team morale and cohesion long after the event.

Resources: Improv-LA, Groundlings, Improv for the People

🎬 Paramount and Skydance Are Back On
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Happy Friday Los Angeles! Hope you all had a fantastic Fourth!!

🔦 Spotlight

Paramount and Skydance Media have rekindled talks to merge after negotiations abruptly halted in June. The proposed deal, contingent on approval from Paramount’s board, aims to combine Paramount’s extensive media holdings—including CBS, MTV, and Nickelodeon—with Skydance’s film expertise showcased in hits like "Top Gun: Maverick." This merger signals a potential transformation in the media landscape, positioning the new entity to compete more effectively amid challenges from streaming services and the decline of traditional cable TV.

Led by Shari Redstone, Paramount’s controlling shareholder via National Amusements, the deal represents a pivot towards revitalizing Paramount’s strategic direction amidst financial struggles and shareholder concerns. The involvement of major investors like RedBird Capital Partners and David Ellison underscores the financial backing aimed at stabilizing Paramount’s operations and addressing its $14 billion debt burden. Importantly, the agreement includes provisions to protect National Amusements from potential legal challenges, addressing previous hurdles that stalled earlier negotiations.

The deal also includes a 45-day period for Paramount to explore alternative offers, highlighting continued interest from other potential buyers like Barry Diller’s IAC and media executive Edgar Bronfman Jr. This flurry of activity underscores the significant stakeholders’ interest in Paramount’s future and its potential as a key player in a rapidly evolving media industry.


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  • Sidecar Health, a startup that offers personalized health insurance plans to businesses that allow members to see any doctor and pay directly at the time of service, raised a $165M Series D led by Koch Disruptive Technologies. - learn more

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