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The average American adult uses more than three streaming platforms every month, but the problem many viewers face with all these options is choice paralysis — the feeling of being overwhelmed by a glut of paid TV offerings.

With each entertainment company inking different carriage deals, one streaming service rarely holds onto a piece of content for long, unless a streamer owns and consolidates its library outright, like Disney Plus or NBC Peacock.

This can make it difficult for users (roughly 82% of the country, according to a recent Deloitte study) to figure out where to stream their favorite content. Niche services like Magnolia Pictures or Tribeca that offer compelling genre-based content but don't have the extensive libraries of their larger competitors, can often be overshadowed.

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