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Filmhub—a Santa Monica-based company cutting out Hollywood’s middle-man to allow filmmakers to distribute their content straight to streaming services—has raised $6.8 million in seed funding led by Silicon Valley venture giant Andreesen Horowitz.

The round included participation from investors including 8VC, FundersClub, Eleven Prime, Rupa Health CEO Viswanathan, Candid CEO Nick Greenfield and Codecov CEO Jerrod Engelberg, TechCrunch reported.

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The average American adult uses more than three streaming platforms every month, but the problem many viewers face with all these options is choice paralysis — the feeling of being overwhelmed by a glut of paid TV offerings.

With each entertainment company inking different carriage deals, one streaming service rarely holds onto a piece of content for long, unless a streamer owns and consolidates its library outright, like Disney Plus or NBC Peacock.

This can make it difficult for users (roughly 82% of the country, according to a recent Deloitte study) to figure out where to stream their favorite content. Niche services like Magnolia Pictures or Tribeca that offer compelling genre-based content but don't have the extensive libraries of their larger competitors, can often be overshadowed.

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