nyx cosmetics

Toni Ko is the Founder of NYX Cosmetics and Bespoke Beauty Brands. At 13 years old, Toni came to the U.S. from Korea and got started in business almost immediately. Through working in her family business and having a desire to buy makeup she could afford, she saw a white space in the market for quality cosmetics at drugstore prices. At the age of 24, Toni was inspired to launch NYX Cosmetics and disrupt the cosmetics industry, aiming to provide department store beauty at a cheaper price.

Fifteen years later, NYX became a household name and eventually sold to L'Oreal for a reported half a billion dollars. Although she instantly became one of America's richest self-made women, Toni has openly talked about the personal challenges she faced while building the business and life after selling it. Toni lost her sense of self and fell into depression which made her realize that although money is valuable, it's not the key to happiness.