Behind Her Empire: Poo-Pourri Founder Suzy Batiz on the 'Luxury of Losing Everything'
Suzy Batiz is the founder, creator and CEO of Poo~Pourri and Supernatural cleaning supplies. She's created an enterprise that's worth over $500 million and made Forbes' America's Richest Self-Made Women list without borrowing a dime or raising a single dollar of outside funding.
On this week's episode of Behind Her Empire, hear how success didn't come easy for her. Suzy experienced some of life's lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. Her journey led her to building businesses that only made her feel alive.
Her newest project, ALIVE OS, aims to teach others how to recognize "alive" ideas by "tuning into their intuition" and diving into their creativity to "achieve a naturally abundant flow state in life and business."
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dot.LA is kicking off its inaugural summit Tuesday with a line-up of the players, investors and executives shaping tech and media in Los Angeles, including the head of Reese Witherspoon's Hello Sunshine media company, Silicon Valley's top dealmaker Bill Gurley and GoodRx CEO Doug Hirsch.
I have long been a proponent of going public because I believe it creates stronger, more disciplined companies that deliver greater shareholder value. It's great to see the pendulum in the founder and venture capital community swinging away from the "stay private longer" attitude that dominated tech over the last decade.
That said, the traditional IPO listing path has many shortcomings. I experienced this firsthand in 2011 when we took Zillow public. The cover price on the original S-1 was $12-$14 a share, but we upped it to $14-$16 due to strong demand on the IPO roadshow. We priced it at $20 a share, only to watch the first trade open at $60 that day. (Note: Zillow has since done a 3-for-1 stock split, so divide these numbers by three if you're trying to compare it with today's ~ $100 stock price.)
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If the rule is to follow the money, then VC deal flow shows how singularly bad this pandemic has been for female entrepreneurs compared to their male peers.
By and large, anytime a woman was involved in the founding of a company, venture capital investment dollars dropped significantly and there were fewer dollars per deal overall, according to a dot.LA analysis of year-over-year Q3 PitchBook data for Los Angeles, the Bay Area and Seattle.
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