Behind Her Empire: Poo-Pourri Founder Suzy Batiz on the 'Luxury of Losing Everything'

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Behind Her Empire: Poo-Pourri Founder Suzy Batiz on the 'Luxury of Losing Everything'
Jonathan Zizzo

Suzy Batiz is the founder, creator and CEO of Poo~Pourri and Supernatural cleaning supplies. She's created an enterprise that's worth over $500 million and made Forbes' America's Richest Self-Made Women list without borrowing a dime or raising a single dollar of outside funding.


On this week's episode of Behind Her Empire, hear how success didn't come easy for her. Suzy experienced some of life's lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. Her journey led her to building businesses that only made her feel alive.

Her newest project, ALIVE OS, aims to teach others how to recognize "alive" ideas by "tuning into their intuition" and diving into their creativity to "achieve a naturally abundant flow state in life and business."

Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, Spotify iHeart Radio or wherever you get your podcasts.

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This Week in ‘Raises’: Improvado Hauls $22M, Clearlake Launches $14B Fund

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

Raises
Image by Joshua Letona

This week in “Raises”: A pair of Web3 platforms for gamers landed funding, as did a Manhattan Beach medical startup looking to bolster primary care via nurse practitioners. Meanwhile, a Santa Monica-based investment firm launched its seventh fund with more than $14 billion in dry powder.

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LA Tech ‘Moves’: New Head of Originals at Snap, New President at FaZe Clan

Kristin Snyder

Kristin Snyder is an editorial intern for dot.la. She previously interned with Tiger Oak Media and led the arts section for UCLA's Daily Bruin.

LA Tech ‘Moves’: New Head of Originals at Snap, New President at FaZe Clan
Photo by James Opas | Modified by Joshua Letona

“Moves”, our roundup of job changes in L.A. tech, is presented by Interchange.LA, dot.LA's recruiting and career platform connecting Southern California's most exciting companies with top tech talent. Create a free Interchange.LA profile here—and if you're looking for ways to supercharge your recruiting efforts, find out more about Interchange.LA's white-glove recruiting service by emailing Sharmineh O’Farrill Lewis (sharmineh@dot.la). Please send job changes and personnel moves to moves@dot.la.

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