Behind Her Empire: Poo-Pourri Founder Suzy Batiz on the 'Luxury of Losing Everything'

Yasmin Nouri

Yasmin is the host of the "Behind Her Empire" podcast, focused on highlighting self-made women leaders and entrepreneurs and how they tackle their career, money, family and life.

Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what's possible & inspire you to create financial freedom in your own life.

Suzy Batiz is the founder, creator and CEO of Poo~Pourri and Supernatural cleaning supplies. She's created an enterprise that's worth over $500 million and made Forbes' America's Richest Self-Made Women list without borrowing a dime or raising a single dollar of outside funding.


On this week's episode of Behind Her Empire, hear how success didn't come easy for her. Suzy experienced some of life's lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. Her journey led her to building businesses that only made her feel alive.

Her newest project, ALIVE OS, aims to teach others how to recognize "alive" ideas by "tuning into their intuition" and diving into their creativity to "achieve a naturally abundant flow state in life and business."

Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, Spotify iHeart Radio or wherever you get your podcasts.

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Netflix Employees, Counterprotesters Clash in Tense Walk-Out Over Dave Chappelle Special

Samson Amore

Samson Amore is a reporter for dot.LA. He previously covered technology and entertainment for TheWrap and reported on the SoCal startup scene for the Los Angeles Business Journal. Samson is also a proud member of the Transgender Journalists Association. Send tips or pitches to samsonamore@dot.la and find him on Twitter at @Samsonamore. Pronouns: he/him

Dozens of Netflix employees and LGBTQ supporters walked out of the streaming giant's offices in Hollywood this morning in protest of comedian Dave Chappelle's incendiary new special "The Closer." They were met by a group of Chappelle supporters who carried signs like "jokes are funny" and things quickly turned tense.

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One Global Crisis Helped IPO-Bound Winc Sell Wine. Another Poses a Threat.

Harrison Weber

Do you know something we should know about L.A. tech or venture capital? Reach out securely via Signal: +1 917 434 4978.

Harrison is dot.LA's senior finance reporter. They previously worked for Gizmodo, Fast Company, VentureBeat and Flipboard. Find them on Twitter: @harrisonweber. Send tips on L.A. deals to harrison@dot.la. Pronouns: they/them.

Buoyed by a surge in sales during the pandemic, Playa Vista-based wineseller Winc aims to raise as much as $92 million in a public debut that's anticipated this week.

The 10-year-old company expects to price its IPO between $14 and $16 per share and has applied to list on the New York Stock Exchange under the symbol "WBEV."

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LA Venture: Serial Entrepreneur Jessica Jackley on Pursuing a Goal: 'Just Take More Steps Anyway'

Minnie Ingersoll
Minnie Ingersoll is a partner at TenOneTen and host of the LA Venture podcast. Prior to TenOneTen, Minnie was the COO and co-founder of $100M+ Shift.com, an online marketplace for used cars. Minnie started her career as an early product manager at Google. Minnie studied Computer Science at Stanford and has an MBA from HBS. She recently moved back to L.A. after 20+ years in the Bay Area and is excited to be a part of the growing tech ecosystem of Southern California. In her space time, Minnie surfs baby waves and raises baby people.

On this episode of the LA Venture podcast, Untapped Capital, Alltruits and Kiva founder Jessica Jackley talks about her experience supporting entrepreneurs across the world, and offers advice to founders on what to do when encountering doubt -- from themselves or others.

"The pursuit of an opportunity, a vision, like an imaginary world that you want to make real. You're running after this thing, you're pursuing it without regard to what you have in front of you," she said. "So there's always going to be something wrong."

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