Behind Her Empire: Poo-Pourri Founder Suzy Batiz on the 'Luxury of Losing Everything'

Suzy Batiz is the founder, creator and CEO of Poo~Pourri and Supernatural cleaning supplies. She's created an enterprise that's worth over $500 million and made Forbes' America's Richest Self-Made Women list without borrowing a dime or raising a single dollar of outside funding.


On this week's episode of Behind Her Empire, hear how success didn't come easy for her. Suzy experienced some of life's lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. Her journey led her to building businesses that only made her feel alive.

Her newest project, ALIVE OS, aims to teach others how to recognize "alive" ideas by "tuning into their intuition" and diving into their creativity to "achieve a naturally abundant flow state in life and business."

Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, Spotify iHeart Radio or wherever you get your podcasts.

Subscribe to our newsletter to catch every headline.

The Weeknd is set to perform live on TikTok tonight, showcasing not only the Grammy Award-winning artist's talent but also the fast-growing company that will turn him into an avatar for the performance.

Wave creates digital avatars for musicians to put on shows and interact with fans in real time. Its partnership with TikTok, the besieged social media app known for short dance videos, provides the Los Angeles-based company with its largest platform yet to showcase what it can do.

Read more Show less

The L.A. tech and startup community was active as ever this week. dot.LA chief host and correspondent Kelly O'Grady takes you through the key points of the top five headlines:

  • Green Rush: The Incredible Rise and Fall of L.A.'s Genius Fund
  • President Trump Signs Order Banning TikTok Unless it Sells to U.S. Company
  • Curative Inc is Bringing COVID-19 Test Kiosks to L.A.
  • dot.LA x Pitchbook: L.A.'s 50 Hottest Startups - Who Made It?
  • Investing Round-Up: Syntiant, GoodRx and Studio Alive Ventures
Read more Show less

The health and wellness market has boomed in recent years as more consumers become conscious of how the choices they make in everyday life impact their long-term health. The industry has done particularly well in Los Angeles, where juice bars and supplement companies pop up regularly. But how do you differentiate yourself in a market where companies promise consumers the world?

According to one CEO, the answer is data.

Read more Show less
RELATEDEDITOR'S PICKS

Trending