Behind Her Empire: Poo-Pourri Founder Suzy Batiz on the 'Luxury of Losing Everything'

Suzy Batiz is the founder, creator and CEO of Poo~Pourri and Supernatural cleaning supplies. She's created an enterprise that's worth over $500 million and made Forbes' America's Richest Self-Made Women list without borrowing a dime or raising a single dollar of outside funding.


On this week's episode of Behind Her Empire, hear how success didn't come easy for her. Suzy experienced some of life's lowest lows — poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt — which led to what she calls the luxury of losing everything. Her journey led her to building businesses that only made her feel alive.

Her newest project, ALIVE OS, aims to teach others how to recognize "alive" ideas by "tuning into their intuition" and diving into their creativity to "achieve a naturally abundant flow state in life and business."

Want more? Subscribe to Behind Her Empire on Stitcher, Apple Podcasts, Spotify iHeart Radio or wherever you get your podcasts.

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On Thursday, July 9th, dot.LA entertainment reporter Sam Blake hosted a one-on-one video interview with Steven Galanis, founder and CEO of Cameo, the thriving video platform featuring celebrities and influencers.

"From our estimation we believe that there are two million people in the world that are qualified influencers," said Cameo Founder and CEO Steven Galanis in a conversation with dot.LA's Sam Blake. "And probably more than in any other city on Earth, those people are in Los Angeles."

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Here are the latest updates on news affecting Los Angeles' startup and tech communities. Sign up for our newsletter and follow dot.LA on Twitter for more.

Today:

  • Open Raven Adds Three Cloud and Security Veterans to its Team
  • Tinder Tests Video Feature for Pandemic Dating
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Kernel, a bioscience company aiming to make the inner workings of the human brain easy to read, announced Thursday it's raised $53 million in a Series C round led by General Catalyst.

Other investors include Khosla Ventures, Eldridge, Manta Ray Ventures, Tiny Blue Dot and Kernel founder and CEO Bryan Johnson, who himself has invested $54 million in the company to date.

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