nft la

nft la

Photo by Harri Weber

On opening night of the inaugural NFT LA conference, a crowd of entrepreneurs, marketers, engineers, YouTubers, hucksters and NFT holders filed into the Los Angeles Convention Center to dish on the nascent technology that had brought them all there: non-fungible tokens.

The event was hosted by Magic Eden, a decentralized autonomous organization (DAO) and NFT marketplace, and coupled a series of panel discussions with performances from rappers and DJs—including the headliner, Sir Mix-a-Lot of “Baby Got Back” fame. It had many of the trappings you’d expect from a tech or gaming conference, from a surplus of men and startup demo booths to the distinct yet fleeting vibe that we were all there for work. (Even Sir Mix-a-Lot has long been a fixture at tech events, from SXSW to regional conferences like Seattle Interactive.)

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