honest co

Christopher Gavigan — co-founder of the consumer goods empire Honest Company — is trying to bring order to the unregulated market of CBD.

Just weeks after the Honest Company's Wall Street debut, CEO and co-founder of Santa Monica-based Prima is charming investors of his own with a line of pricey hemp-infused serums and supplements.

The company announced a lofty $9.2 million seed-plus round on Friday led by Greycroft, H Ventures, Defy and Lerer Hippeau.

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The Honest Company, Jessica Alba's Santa Monica-based maker of consumer goods that promise to be safer and eco-friendly, made a strong debut in its first day of public trading Wednesday.

Its stock closed at $23 a share, a 43% gain from the $16 opening price.

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The Honest Company, the packaged consumer goods company founded by actor Jessica Alba and serial entrepreneur Brian Lee in 2011, filed paperwork with the Securities and Exchange Commission Friday to go public.

Selling everything from eco-friendly diapers to skincare products, it has never turned a profit. The Santa Monica-based brand is seeking to raise $100 million by going public, a move which it has flirted with several times during its past few tumultuous years. It will trade on the NASDAQ under the ticker symbol "HNST."

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