The Honest Co. Reportedly to File for IPO

Breanna De Vera

Breanna de Vera is dot.LA's editorial intern. She is currently a senior at the University of Southern California, studying journalism and English literature. She previously reported for the campus publications The Daily Trojan and Annenberg Media.

The Honest Company

Jessica Alba's The Honest Company is quietly preparing to file an initial public offering, Bloomberg reported. The personal and baby care products brand could seek a valuation of $2 billion, anonymous sources shared with Bloomberg.

The company could reportedly go public as soon as Friday. The Honest Co. did not immediately respond to a request for comment.


Alba, known for her roles in "Fantastic Four" and "Dark Angel," co-founded Honest in 2012 with former chief executive Brian Lee, chief operating officer Sean Kane and former chief product officer Christopher Gavigan. In its first year, the company reached $12 million in revenue.

The Los Angeles-based company was rumored to be preparing an IPO in 2016, and Lee, co-founder of the company, reportedly has been thinking about it since 2014. However, Honest hit some speed bumps that year when The Wall Street Journal reported the company was using an ingredient in their detergent they had "pledged to avoid." The following year, the company recalled its baby wipes and faced a class action lawsuit about its products' chemical makeup.

The Honest Co. was reportedly raising a down round in 2017, at a valuation much lower than $1 billion. Lee also stepped down as CEO, and former Clorox chief operating officer Nick Vlahos took his place as Honest turned to focus on the core products that brought their early success.

"As we continue pursuing our mission to inspire everyone to love living consciously, we regularly explore all various financial strategies and options," a representative for Honest said in a statement to Bloomberg. Bloomberg also reported that L Catterton, an investor in Honest, declined to comment.

According to PitchBook, the company has raised over $500 million in funding. Its investors also include IVP, Lightspeed Venture Partners and General Catalyst.

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Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

Regard Raises $15M for AI-Powered Software That Help Doctors Diagnose Patients
Courtesy of Regard

Culver City-based health care startup Regard, which uses AI-driven software to help physicians accurately diagnose patients, has raised $15.3 million in Series A funding.

Pasadena-based Calibrate Ventures and Colorado-based Foundry Group led the investment in Regard, formerly known as HealthTensor. Other investors that participated in the round include TenOneTen Ventures, Susa Ventures, Brook Byers of Byers Capital and Dropbox CEO Drew Houston. The new funding will be used to grow Regard’s team and customer base, the company said in a press release.

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This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund

Decerry Donato

Decerry Donato is dot.LA's Editorial Fellow. Prior to that, she was an editorial intern at the company. Decerry received her bachelor's degree in literary journalism from the University of California, Irvine. She continues to write stories to inform the community about issues or events that take place in the L.A. area. On the weekends, she can be found hiking in the Angeles National forest or sifting through racks at your local thrift store.

This Week in 'Raises': Regard Secures $15M, MaC Venture Capital Raises $203M for Second Fund
Image by Joshua Letona

This week in “Raises”: A local healthcare startup secured funding to help grow the team and deploy its software to more physicians and hospitals, while Black-led, seed-stage venture capital firm surpassed its goal for its second fund.

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This LA-Based Accelerator Seeks To Foster the Next Generation of Ocean Tech Startups

Keerthi Vedantam

Keerthi Vedantam is a bioscience reporter at dot.LA. She cut her teeth covering everything from cloud computing to 5G in San Francisco and Seattle. Before she covered tech, Keerthi reported on tribal lands and congressional policy in Washington, D.C. Connect with her on Twitter, Clubhouse (@keerthivedantam) or Signal at 408-470-0776.

This LA-Based Accelerator Seeks To Foster the Next Generation of Ocean Tech Startups
Photo courtesy of the Port of Los Angeles.

San Pedro-based Braid Theory is one of the growing number of accelerators in the country looking to grow the so-called blue economy, which spans a range of ocean-related industries and is estimated at $2.5 trillion a year.

The accelerator is accepting online applications until July 18, with its second-ever program kicking off in August.

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