dr paul zak

dr paul zak

Bob Gerard was sitting in an office room, having just watched a public service announcement while wearing a sensor that Dr. Paul Zak had wrapped around his arm.

"When it was done," said Gerard, who had been introduced to Zak by a mutual friend who thought Zak could help Gerard improve his internal training sessions at Accenture, a professional services firm, "Paul showed me the graph that the sensor had generated, and he replayed the video. As it was replaying, he was telling me exactly what I was feeling as he was reading it off the chart. My first thought was: I need this."

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