beyond meat

beyond meat

Fast food chain KFC has unveiled its plant-based Beyond Fried Chicken in partnership with Beyond Meat—a sign of the fast food industry’s growing investment in vegetarian and vegan options.

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Los Angeles is adding another player to its roster of packaged health food startups.

Irvine-based Longève Brands, a startup selling fake meat crumbles made of pea protein, closed a $5 million seed round Wednesday led by Wavemaker Partners and Springboard. The company's line of faux-meat products includes "Protein Crumbles" that resemble ground meat and can sit on pantry shelves instead of needing refrigeration.

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