beyond meat

beyond meat

Photo by Ella Olsson on Unsplash

Los Angeles could soon be the largest U.S. city to sign an international pact to shift to a more plant-based food system. This week, the L.A. City Council voted in support of adopting the Plant Based Treaty, a grassroots campaign that calls for government to promote alternative proteins, and vegetarian diets in a shift away from the meat and dairy industries. If adopted, the treaty could be a boost to the plant-based food industry, which has seen a considerable dip in sales this year, primarily due to the growing uncertainty over the environmental benefits of plant-based proteins and more price-conscious consumers.

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Fast food chain KFC has unveiled its plant-based Beyond Fried Chicken in partnership with Beyond Meat—a sign of the fast food industry’s growing investment in vegetarian and vegan options.

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