Los Angeles is adding another player to its roster of packaged health food startups.
Irvine-based Longève Brands, a startup selling fake meat crumbles made of pea protein, closed a $5 million seed round Wednesday led by Wavemaker Partners and Springboard. The company's line of faux-meat products includes "Protein Crumbles" that resemble ground meat and can sit on pantry shelves instead of needing refrigeration.
Daring Foods wants to do for plant-based chicken what Beyond Meat and the Impossible Burger did for faux meat: Take it mainstream and, in the process, convert a few carnivores.
The Los Angeles-based company just raised $8 million and is about to launch its newest product: Plant-based protein "chicken" tenders.
- Daring Foods Aims to Take Faux Chicken Mainstream with $8M Raise ›
- Longeve Brands Faux Ground Beef Closes $5M Seed Round - dot.LA ›